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Hello? Can I Speak To A Human Please? Why The Biggest Shopify Opportunity Right Now Isn't AI
A shopper got a text from a brand, replied, and then asked the most reasonable question in the world: are you a real human?
The AI on the other end said i…
Here's what most Shopify stores call a reorder strategy. They set one reminder, usually 30 days after purchase, and they send it to every single customer the same way, forever.
Think about who's getting that email. The person who bought one bag of …
The Repeat Rate Shopify Doesn't Show You (and How to Find It)
Your Shopify dashboard says forty percent of your customers come back. You're above average, you feel good, you move on with your day.
Except that forty percent is quietly answering a d…
The Shopify Ad Budget Math Nobody Runs: Retention vs Acquisition
Two strategies can add the exact same revenue to your Shopify store and do the opposite thing to your bank account. One puts money in. One quietly takes money out. And the wild part i…
What Number Predicts If Your Shopify Store Survives?
In 2013, the average online store lost about $9 every time it won a new customer. After ad spend, discount codes, and returns, you were nine bucks in the hole before that person even opened the b…
You're the Moat: The One Thing AI Can't Copy About Your Shopify Store
I once bought skin lotion for my daughter and three weeks later I couldn't remember the name of the brand. Not roughly. At all. The order never showed up, and when I searched my …
Why Shop by Color Might Be the Most Valuable Spot on Your Shopify Store
I've abandoned a store because I couldn't find a color. Not the wrong size. Not a bad price. I knew the exact shade I wanted, the store had it somewhere in the catalog, and I…
Shopify Dropped 150 Updates. Here Are the 11 I'd Turn On, and the One That Matters Most
Short version: Shopify's Spring '26 Edition shipped over 150 updates, and the thread running through almost all of them is that there's now a fourth place your …
I just got off a conversation with Adam Pearce, co-founder and CEO of Blend Commerce, and I cannot stop thinking about one number he hammered home.
The average Shopify store converts about 1.4% of its traffic. Read that again. For every 100 people …
I just got off the mic, and I can't stop thinking about a chair called "The Hugger."
Let me back up.
Right now — not someday, right now — there's a shopper asking ChatGPT to find them the best product in your exact category. And the AI is going to…
The Affiliate Illuminati: How the Best Shopify Brands Quietly Build Affiliate Programs That Print Money
Let me start with a number that should make every Shopify merchant a little uncomfortable.
15%.
That's roughly how much of the average affilia…
Why Top Shopify Brands Are Quietly Spending Millions on Postcards (Yes, Postcards)
If I told you in 2018 that one of the most profitable performance channels for Shopify brands in 2026 would be a literal postcard with a stamp on it, you would have …
Let me ask you something brutal.
If someone stripped the logo off your Shopify store, the typeface off your header, and the branded color off your buttons, could your own customers still tell it was you?
Before you answer "of course they could," y…
Create a Referral Flywheel on Shopify. The growth channel you already own
Paid ads are not a growth strategy. They’re a coping mechanism.
That’s how this episode started, because the math is getting ugly for a lot of Shopify merchants. Meanwhile, …
Build a Shopify Business You Can Actually Sell. Notes from my conversation with Lexi Grant (They Got Acquired)
Big statement to kick this off. Most founders treat “selling your Shopify business” like it’s a graduation ceremony that automatically ha…
Be Everywhere. Why a Series Beats Trying to Go Viral (for Shopify brands)
Right now, “going viral” is the most expensive marketing strategy on Shopify. Not because it costs money. Because it costs your sanity.
Here’s the uncomfortable reality. Vid…
If AI Can’t Explain Your Shopify Brand, It Won’t Recommend You
I’m going to start with the sentence that either scares you or fires you up:
If AI can’t explain your brand in one clean paragraph, it won’t recommend you.
That sounds dramatic, but l…
10 Shopify Flow Automations You Should Build Today (So You Don’t Have to Hire 12 People)
I’ve seen this movie a thousand times in Shopify.
A brand is doing $1M to $20M. Ads are fine. Product is solid. Then volume hits and everything “after the cli…
Handwritten Notes on Shopify. The "Anti Inbox" Retention Play You Should Steal
If you are running a Shopify store and your entire retention strategy is “send more email,” I have bad news. You are competing with a digital landfill.
In a recent Micr…
I’ve been in the ecommerce game a long time. Long enough to remember when "SEO" meant stuffing the keyword "luxury socks" into your footer 500 times in white text.
(Don’t act like you didn’t do it.)
But lately, I’ve been hearing the same panic fro…
I just got off the mic with Martins Lasmanis, the founder of Supliful, and honestly? My brain is spinning a little bit.
If you’ve been in the Shopify game as long as I have, you remember when "dropshipping" meant selling cheap, plastic widgets from…
If you enjoyed your weekend, I have bad news for you. You probably should have spent it reading the 150+ updates in the new Shopify Winter Editions '26.
They called this one "The Renaissance." It sounds fancy, but my job is to translate "fancy"…
Alright, this was a weird one.For the first time on the Shopify1Percent Podcast, I was the one being interviewed.And let me tell you, being the guest is way harder than grilling someone else about their Shopify tactics, churn math, or secret sauce…
I just wrapped an episode of the Shopify1Percent Podcast with Tony Sternberg, the CEO and co-founder of ProsperStack. If you run subscriptions on Shopify, grab a coffee and buckle in because what we unpacked might be the biggest retention unlock hid…