Shopify Podcast Videos

How do I recover abandoned carts on Shopify? Ask anyone at a trade show and they'll tell you the answer is AI. My guest built a company doing the exact opposite. Steve Lequerica is the COO of LiveRecover, where real humans text the customers who bail at your checkout. Baymard says just over 70% of carts get abandoned. Steve's agents convert 21% of the conversations they start, roughly triple what a good automated Shopify SMS flow pulls on its best day. One brand recovered $147,000 in a single week. Real people, apparently, still work.

So if you're asking yourself "Do abandoned cart text messages actually work on Shopify?" or "Should I use AI or real humans to recover abandoned carts on Shopify?", this episode is for you!

KEY TAKE-AWAYS:
✅ The legal distinction almost no Shopify merchant knows about: why a real person can text someone who abandoned checkout without opting in, but your automated flow legally cannot

✅ For every 1 customer who redeems a discount code, 3.7 buy without o…

What's the one thing AI can't copy about your Shopify store? Everything else is up for grabs. AI can clone your site in a weekend, rewrite your product pages, and undercut your ads before lunch. Matt Edmundson has built, sold, and failed at 20+ Shopify and eCommerce brands since 1998, generating over £75 million in sales, and he's convinced the only real moat left is you. With 61% of Google searches now ending without a click and ad costs climbing every year, the brands winning on Shopify aren't the ones spending more. They're the ones nobody can be. This one gets tactical fast.

So if you're asking yourself "How do I compete with AI on Shopify?" or "How do I build a Shopify business worth selling?", this episode is for you!

💡 KEY TAKE-AWAYS:
- Why the same Shopify business at the exact same revenue can sell for a 3x multiple or a 9x multiple, and the one factor that decides it
- The acquisition strategy Matt uses to buy brands without actually paying for them
- What happens to yo…

Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance.

So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you!

💡 KEY TAKE-AWAYS:

- How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped

- The reason even Nike and Nordstrom can't actually show you every blue product they sell

- How some brands are hitting 1.6x bigger carts and 3.5x …

99 out of every 100 visitors to the average Shopify store leave without buying a thing. The conversion rate sits at a brutal 1.4%, and most merchants just shrug and buy more ads. In this episode of the Shopify1Percent podcast, I sit down with Adam Pearce, co-founder of Blend Commerce and one of the most awarded CRO experts in the world, to break down exactly where your Shopify store is leaking money and what to fix to plug the holes.

TOPICS DISCUSSED:
💡 Why the average Shopify store converts just 1.4% (and what the top 1% do differently)
💡 The Buy Trifecta framework that tells you which lever to pull first instead of guessing
💡 The free mobile search tweak that lifts Shopify conversions 25 to 35% every single time
💡 The tiny piece of copy that earned one Shopify brand a 13% sales lift and a 30% AOV bump

⭐️ SUPPORT OUR AMAZING SPONSORS THAT MAKE THIS POSSIBLE ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.

70% of influencer-driven…

Most Shopify brands have no idea their affiliate program is quietly bleeding cash. We're talking 15% fraud on average, 70% of real influencer-driven revenue going completely uncaptured, and dashboards that are basically telling you what you want to hear instead of the truth. Globally, ad fraud cost brands an estimated $84 billion last year, and a brutal chunk of that is hiding inside Shopify affiliate programs right now. In this episode, Yash Chavan, @yctheman - founder of SARAL and the brand new SATHI, pulls back the curtain on what's actually happening, why your affiliate platform is incentivized to lie to you, and exactly how to fix it.

So if you're asking yourself "how do I detect affiliate fraud on my Shopify store" or "what's the best affiliate marketing platform for Shopify brands in 2026", this episode is for you!

💡 KEY TAKE-AWAYS:

✅ Why your Shopify affiliate platform is literally incentivized to lie to you (and what to look at instead)
✅ The "Influencer Illuminati" py…

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. Paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point.

So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I sat down with Neal Goyal, SVP at @postpilot to break down how direct mail became the sleeper performance channel for Shopify brands in 2026. We're talking 100% open rates, 9 to 12 touchpoints per piece, and brands pouring millions into postcards because they actually print 4 to 5x ROAS. If you run a Shopify store and you're tired of watching CAC eat your margins alive, this one's for you.

💡 KEY TAKE-AWAYS:

• Why Neal calls direct mail "the Meta of 2016" (and why getting in now matters)
• How 82% of the top 1,000 Shopify brands are already mailing... are you?
• The sleeper acquisition play most Sh…

Every Shopify store on the internet looks the same. Same theme. Same apps. Same AI generated copy. Same "premium" product photos. Future Commerce (@FutureCommerceMedia) ran a study where they stripped the logos off major retailer websites and shoppers literally couldn't tell them apart. With over 5 million Shopify stores worldwide and ecommerce conversion rates averaging a brutal 1.4%, sameness is the silent killer of your brand.

In this episode, I sit down with Phillip Jackson, CEO of Future Commerce, to talk about why every Shopify store has become invisible, and exactly what to do about it.

💡 KEY TAKE-AWAYS
• Why have we A/B tested ourselves into a "Sea of Sameness" and what does it actually cost your Shopify store?

• If your customer can't tell the difference between you and your competitor, why on earth would they pick you?

• The shocking reason a $1,000 lottery win in your neighborhood raises your odds of bankruptcy (and what it has to do with your tech stack)

• What's…

Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you.

💡 Key Take-aways
✅ When is the right time to launch a referral program on Shopify, and when is it just wishful thinking?
✅ What referral incentives actually work without torching your margins?
✅ Where should you ask for referrals so it feels natural, not desperate?
✅ How do you build referral plus affiliate programs that do not turn into coupon chaos?
✅ Why do loyalty points programs often create discount addiction. What should “real loyalty” look like instead?
✅ What is “Moments” by Referr…

I had at least 3 "Aha" moments in this episode. One big one: Stop trying to go viral. Instead, focusing on a "series". It actually makes it easy for Shopify brands to create make fun content, and make it consistently. I loved this concept, you will too!

EXCLUSIVE OFFER: In this episode we talked about a tool called Vubli. It's the tool I'm literally using to post this post you're seeing now! If you're interested in trying it, I have an exclusive offer for listeners to get 50% off for 3 Months! Just use code "JAY" when you sign up, or use this direct link: https://vubli.ai/?via=jay 

Here's why this matters: 
The Shopify brands winning in 2026 are not the ones with the prettiest theme. They're the ones that show up everywhere, consistently. 91% of businesses use video marketing now, so congrats, your competitors are already posting. Even better, a Google-commissioned BCG study found 34% of shoppers said digital video literally prompted them to buy a specific item. In this episode, Gid…

Handwritten notes are all the craze! The reason? We are getting worse at the easiest part of ecommerce, making people feel like humans. David Wachs, CEO of Handwrytten (@Handwrytten ) , explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually

Full Episode here: https://www.shopify1percent.com/61

KEY TAKE-AWAYS:

💡 Why are open rates for handwritten envelopes three times higher than standard printed mail?

💡 Can a robot actually use a real pen to mimic human nuance without looking like a total fraud?

💡 Is it possible to trigger a physical, handwritten note automatically when a customer hits a specific lifetime spend threshold on Shopify?

💡 Why did one company find that intentionally "screwing up" followed by a handwritten win-back note led to a higher LTV than a perfect customer experience?

💡 How can you use uniquely trackable QR codes on ph…

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.

If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC ( @roswellnyc ) to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.

💡 KEY TAKE-AWAYS
- Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates.

- Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind.

- The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots.

- Why agencies have to stop billing for hands and start…

In this episode I witnessed our guest LIVE formulate, design and build a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild!  In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums. 

My guest is Martins Lasmanis, and he's the co-founder an CEO of @suplifulofficial

Basically every Supplement brand I know on Shopify is crushing it. If you aren't testing high margin consumables on your Shopify store, you are missing out on one of the biggest opportunities in ecommerce right now.

* Make sure to scroll to the bottom for his special offer to listeners * 

WE DISCUSSED:
❓ Why speed and SKU iteration are the only metrics actually deciding the winners on Shopify right now.
❓ Is it actually possible to launch a legit supplement brand with zero inventory and absolutely no minimums? …

Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins.

Fear not. I read them so you didn't have to.

On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027).

We are cutting through the noise on:

✅ Agentic Storefronts: Are consumers really ready to let ChatGPT buy their pants, or is this just another shiny object?

✅ Shopify SimGym: Is unleashng an army of AI bots to stress-test your store brilliant, or just a really expensive way to find out your checkout button is broken? (Spoiler: The panel is divided).

✅ The 2,048 Variant Limit: The meme is dead. You can finally sell a t-shirt in more than 3 colors wi…

70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional.

🎬🍿 SPECIAL WEBINAR FOR THIS EPISODE: 🎬🍿

Don't miss our LIVE webinar with Tony from this episode! We're going deep cancellations flows to show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like. 

REGISTER HERE: https://bit.ly/stop-the-leak-dec-16

💡 Key Take-aways

✅ The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business.

✅ Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with t…

If you’re not A/B testing your Shopify store, you’re basically running your business on “I think this looks nice.” Spoiler alert. That is not a strategy. Brands that consistently A/B test see conversion lifts anywhere from 27 percent to 550 percent 🤯.  Today I sit down with Phill Moorman, the new CEO of Shogun (@ShogunPageBuilder) , one of the original Shopify app giants, to talk about why testing, personalization, and AI might be the most profitable things you are still avoiding. We cover the tools, the workflows, the psychology, and yes, the excuses… and why they’re killing your growth.

💡 KEY TAKE-AWAYS
‣ Why gut-driven Shopify decisions are silently destroying your conversion rate
‣ How A/B testing can realistically increase your revenue by 20 to 50 percent
‣ The easiest things to test that almost always boost performance
‣ How Shopify merchants can personalize pages for cities, states, campaigns, or even influencer traffic
‣ Why segmentation matters when paid acquisition is getti…

Ever wonder why 97% of Shopify store visitors leave without buying anything? Yep… ninety-seven percent. That’s like running a retail store where almost everyone walks in, looks around, and says “nah.”

In this episode, I sit down with Mac King, Co-Founder and CRO of @domaineworldwide —the world’s largest @shopify agency managing over $6 billion GMV—to talk about how brands can still crush it even in a slow economy. We get into why AI search traffic is exploding (and how to hack it before your competitors do), why blogs are suddenly cool again, and how “taste” might secretly be your biggest conversion lever. If you want to future-proof your Shopify store and outsmart the slowdown, this is the one you don’t skip.

💡 KEY TAKE-AWAYS

Why “taste” is the new conversion strategy (and no, it’s not something you can A/B test).

How AI search is the next SEO land grab, and the simple hacks to rank before everyone else figures it out.

Why blogs are back—and how creating real content (not AI …

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.

Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel.

Key Take-aways

Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands.

You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse.

Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store.

Authenticity beats polish. Customers buy from people, not pro…

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes.

Spotify - https://bit.ly/s1p-42
Apple Podcasts - https://apple.co/4mNaWOL
Everywhere else - https://www.shopify1percent.com/marc-rodill/

In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner.

KEY TAKE-AWAYS:

💡 Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle
💡 Deaverage your data by cohort, product, and channel to find the actual profit drivers
💡 Align ads to landing pages and product detail pages so the promise match…

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your product pages are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable

Full episode on Apple Podcasts - https://apple.co/4gS1o3V and Spotify - https://bit.ly/s1p-41

KEY TAKE-AWAYS

💡 What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies

💡 The 6 metafields to add now so LLMs can index your products with confidence

💡 Why one unusual but high-signal spec can win tie-breakers and conversions

💡 How to prep for ACP so agents can complete purchases with fewer clicks

💡 Pricing, bundles, and VIP logic that…

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch.

But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever.

💡 KEY TAKE-AWAYS
• Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers.
• Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accou…

What really makes the highest converting Shopify website?
Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales.

Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret.

KEY TAKE-AWAYS:
• Why “pretty” is the enemy of “profitable” when it comes to Shopify websites
• How small, 1% refinements can outperform a full redesign
• Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site
• The power of mining your customer reviews to discov…

🚨 DON'T MISS @CommerceRoundtable NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register) 

Listen to the full episode on Spotify, Apple and everywhere else here: https://www.shopify1percent.com/38


Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss.

💡 KEY TAKEAWAYS
- Why only 2% of emails being automations is the biggest missed opportunity in ecommerce
- The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four)
- Tactical strategies to make automations like…

Available on all players here - https://www.shopify1percent.com/36

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table.

TikTok Shop creators aren’t “influencers”… they’re 𝚌̲𝚘̲𝚖̲𝚖̲𝚒̲𝚜̲𝚜̲𝚒̲𝚘̲𝚗̲–̲𝚘̲𝚗̲𝚕̲𝚢̲ ̲𝚜̲𝚊̲𝚕̲𝚎̲𝚜̲ ̲𝚛̲𝚎̲𝚙̲𝚜̲ ̲with a million-strong army, and they only get paid when they sell your product.

TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled in JUST the first of of this year to roughly $26.2B.

In this episode, I sit down with Jordan West (@jordanwest-ecom) of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.

💡 KEY TAKE-AWAYS

‣ Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale.

‣ The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max a…

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (@MikeMichalowiczOfficial ) (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.”

We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.

⭐️⭐️⭐️ Key Take-aways ⭐️⭐️⭐️

✅ Why most Shopify businesses fail, and why it’s rarely because of the product.
✅ The Profit First framework and why profitability isn’t an event, it’s a habit.
✅ How founder burnout and poor money habits destroy great stores.…