Shopify 1 Percent Episodes

Brice McBeth spent over $100,000 on a gorgeous store, then swapped it for a $300 template and says conversions jumped 350%. Ten lost customers told him why. He didn’t believe them. On this Shopify podcast episode he explains why your average customer doesn’t exist, the three random guys test, and the $900 order that was really two customers. Plus a free persona diagnostic for listeners.

Most Shopify brands treat AI support as a way to cut costs. Andrei Negrau, CEO of Siena AI, thinks that’s the expensive read. He walks me through a CPG brand that spotted one repeated request in its tickets, built the product, and made millions. The Shopify podcast episode for operators who want their support data doing more than closing tickets.

Chrome now offers to analyse the reviews on your product page before a shopper reads a word you wrote. I clicked it on a pair of shorts and got answers that weren’t from the brand’s site at all. On this Shopify podcast I break down why more five-star reviews won’t fix a bad AI summary, and the four moves that actually will. Search Shopify1Percent and press play.

90% of one-time buyers never come back. Thomas Lalas has analysed 2,000+ ecommerce brands, and he says most lose up to 80% of customers in 90 days. We got into the retention math almost nobody runs, the exact days people cancel, and what the best brands do differently. If you want a Shopify podcast that gets tactical, start here.

I clicked subscribe on a coffee brand’s Shopify store and found one sentence underneath: a legal disclaimer ending in the words ”if permitted.” That’s it. On this Shopify podcast I walk through the five places a subscription should be sold on your store and probably isn’t, plus the fifteen-minute fix you can ship tonight. Search Shopify1Percent and press play.

Everyone on Shopify is racing to bolt on AI. Steve Lequerica went the other way, and his real human agents recover 21% of abandoned carts, roughly triple a good automated flow. One brand pulled back $147k in a week. We get into why the cart was never about price, and what 3.7 buyers without a discount should tell you. A Shopify podcast for merchants who want one practical win.

One reminder, 30 days, every customer, forever. That’s most Shopify reorder strategies, and it pings the six-bag buyer while they’re sitting on five months of coffee. On this Shopify podcast I break down the four plays that actually earn the second order, starting with timing it to real behaviour. Plus the number almost no merchant tracks. Search Shopify1Percent and press play.

Your Shopify dashboard says 40% of customers come back, but that number blends three different behaviours and hides a leak. On this Shopify podcast I show you how to find your elective second-purchase rate, the honest number Shopify doesn’t show you, using Sidekick in ten minutes. A proud 40% becomes a real 25%. Search Shopify1Percent and press play.

Everyone quotes the stat: a 5% retention lift can grow profits 25 to 95%. It came from 1990 banking research, not Shopify stores. So on this Shopify podcast I build a real store on the whiteboard and run the numbers, what a five-point repeat lift is worth, and why the same revenue bought through ads can lose you money. Same top line, opposite sign. Search Shopify1Percent and press play.

AI can clone your Shopify store in a weekend, so what’s actually left to compete on? Matt Edmundson has built, sold, and failed at 20+ eCommerce brands since 1998 (£75M+ in sales), and he says the only moat left is you. We get into build-to-sell multiples, repeat purchase math, and AI slop. If you want a Shopify podcast that stays tactical, start here.

The average new Shopify customer now loses you money on the first order. The repeat customer is where the profit lives. This kicks off my Repeat Commerce series on the Shopify1Percent podcast, breaking down the three lies that got ecommerce hooked on acquisition, plus the two numbers to pull in your Shopify admin today. Search Shopify1Percent and press play.

Ever bounced off a store because you couldn’t find the right color? Same. Most Shopify stores run color search on made-up names like ”midnight sand.” I sat down with Hoppn’s Bridger and Carson Hart on why color is the most misunderstood filter in ecommerce, and how fixing it drives 1.6x bigger carts. Best Shopify podcast for tactics like this? Press play.

Shopify just shipped 150+ updates in its Spring ’26 Edition, and most won’t touch your store. I read every one and pulled the 11 I’d actually turn on. The thread under all of them: your customers are starting to buy inside AI chats that read your product data, not your homepage. If you run a Shopify store, this is the episode that tells you what to do tonight.

Your Shopify store’s repeat revenue isn’t coming from subscriptions. On this Shopify podcast episode, Obvi’s Ronak Shah and SubSummit’s Paul Chambers join Jay Myers on why customers really cancel and how brands like BUILT Bar grow reorders 4x without losing a single subscriber. Listen now.

99 of every 100 visitors to the average Shopify store leave without buying a thing. In this Shopify podcast episode, CRO expert Adam Pearce of Blend Commerce breaks down exactly where your store is leaking money and how to fix it. Find your Metric on Fire, pull the right lever first, and turn the traffic you already have into real sales.

A shopper is asking ChatGPT for the best product in your exact category right now — and it's about to recommend three stores. Whether you're one of them has almost nothing to do with how good your product actually is. It has to do with whether AI can read your store. In this episode I break down the AI Mirror Test: a 10-minute audit anyone can run today, the one Shopify setting most merchants don't know exists (and that some have accidentally turned off), and the exact product-data fixes that de...

Your Shopify affiliate dashboard is lying to you. 15% of affiliate revenue is fraud. 70% of real influencer-driven sales go uncaptured. Yash Chavan, founder of SARAL and SATHI, joins the Shopify 1% Podcast to expose what’s broken with affiliate marketing and exactly how to fix it. The Shopify podcast every merchant running affiliates needs to hear.

Is Direct Mail the Meta of 2016 All Over Again? It might be why 82% of the Top 1,000 Shopify Brands Mailing Postcards 😉. I mean, paid acquisition is essentially broken. Attribution is a fantasy, and your Meta dashboard is basically a slot machine at this point.

So when I started hearing Shopify brands quietly crushing it with direct mail (yes, the thing your grandma still gets), I had to dig in. I

If a customer stripped the logo off your Shopify store, would they even recognize it? Phillip Jackson, CEO of Future Commerce, joins the Shopify podcast to unpack why every Shopify brand looks identical, why AEO is the new SEO, and the one thing Shopify merchants will regret ignoring in 2026.

Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s for you.

(* Golden Tickets mentioned in the show are linked below)

Over the past 6 months, we've quietly been testing something with 50 Shopify brands.

I believe there is a massive shift happening in the way people shop. I've been noticing it for a few years now. It's happening right before us, and yet Shopify brands don't have the tools to adapt.

Which is why today's episode is special. I'm finally pulling back the curtain on something that's been consuming my life for the past year: the first brand-...

Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Grant, founder of They Got Acquired, to talk about how to build a Shopify business that buyers actually want. We break down profit, SDE, add-backs, founder dependency, and why recurring revenue and repeat customers can push your Shopify valuation into the “this was worth it” zon...

Stop chasing “viral”. Build a series that makes your Shopify brand show up everywhere, every week. In this Shopify podcast episode, Gideon Shalwick breaks down the hero platform strategy, how to repurpose one video across TikTok, Reels, Shorts, and LinkedIn, and the simple system to stay consistent without burnout.

Who's the #1 influencer in the world right now? It's AI.  And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a single problem you can teach for years, then building a repeatable drumbeat across your Shopify site, podcasts, and third-party mentions. We walk through the Claim, Frame, Prove framework, the five core pages every Shopify brand should publish, how to use Shopify metaobjects for reusable FAQs and proof, and how to measure whether AI is starting to mention you.