The Shopify Blog

May 21, 2025

"37% of revenue will come from just 2% of your emails", and Why Email is Your Most Valuable Shopify Marketing Channe

If you’ve ever heard someone say email marketing is “dead,” you can officially ignore them. After sitting down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, I’m more convinced than ever that email and SMS are not just alive – they’re thri…

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May 13, 2025

ROAS is DEAD ☠️ - Do THIS instead. How Cody Wittick is Helping Shopify Brands 7X Revenue!

Let’s face it: the Shopify growth game today isn’t what it was even two years ago. What used to be “just run some Facebook ads and hope for the best” has become a full-blown science that mixes creative content, deep financial forecasting, and smarte…

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April 16, 2025

Stop Using Shopify Product Pages as Landing Pages... They're Not Meant for That!

Hey, it’s Jay here. I recently sat down with Nick Raushenbush—co-founder of Shogun, one of the OGs in the Shopify ecosystem—to dig into a topic that’s often overlooked but wildly impactful: landing pages.
Now before you roll your eyes and think, “I…

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April 15, 2025

10 Common Mistakes Costing Your Shopify Store Money (And How to Fix Them)

10 Common Mistakes Costing Your Shopify Store Money (And How to Fix Them)
Recently, I had the pleasure of sitting down with Kurt Elster on The Unofficial Shopify Podcast to discuss something that's been on my mind a lot lately: the simple yet criti…

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Feb. 28, 2025

Shopify Promotions That Work (And Don't Kill Your Margins)

Let’s talk about discounting strategies—the good, the bad, and the profit-crushing. If you’re running a Shopify store, chances are you’ve struggled with how to offer promotions without slashing margins or cheapening your brand. I hear it all the tim…

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Feb. 19, 2025

The Future of B2B Ecommerce on Shopify: Why It’s Time to Expand Beyond DTC

If you're a Shopify merchant focused solely on DTC, you might be leaving serious money on the table.
Ecommerce expert and B2B enthusiast Jason Greenwood joined us on the podcast and dropped some serious knowledge bombs on why B2B isn’t just for man…

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Feb. 12, 2025

Ecommerce is Just Math - Here's Your Formula to Shopify Growth 📈

How to Scale Your Shopify Ecommerce Business: Lessons from Ken Ott
If you’ve ever found yourself stuck in the never-ending grind of growing an ecommerce business—constantly chasing the next sale, tweaking ad campaigns, and wondering why your margin…

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Feb. 5, 2025

How to KILL it on Shopify with Subscriptions

If you're running an ecommerce business on Shopify, chances are you've considered launching a subscription model. And if you haven't, well, grab a coffee and get ready to take notes because subscriptions are not just alive—they're thriving. In a rec…

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Jan. 31, 2025

The Future of Customer Support & AI Agents on Shopify

If you’ve ever found yourself drowning in a sea of customer service tickets, struggling to keep up with repetitive inquiries like “Where’s my order?”—then you’re not alone. Shopify merchants worldwide face this challenge daily. But what if I told yo…

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Jan. 31, 2025

Is Video the Future of eCommerce on Shopify?

Why Video is a Game-Changer for Your Shopify Store
Let’s be real—shoppers are tired of scrolling through boring product pages with static images and lifeless text. They want action. They want video. And guess what? Stores that use video see an 80% …

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Jan. 29, 2025

What's the Best Shopify Push Notification App and How Push Notifications Can Boost Shopify Sales

Did you know that push notifications have a 50X ROI during major sales events like Black Friday Cyber Monday (BFCM)? Yet, many Shopify merchants aren’t leveraging this powerful tool to drive conversions and retain customers. If you’re not using push…

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Jan. 15, 2025

Shopify Store Apps in 48 Hours and SMOKE Your Competition

Why Your Shopify Store Needs a Mobile App. Like, Yesterday
If you’re running a Shopify store in 2025 and still relying solely on a mobile-friendly website, we need to have a serious chat. Mobile apps are no longer just for the Nikes and Amazons of …

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Jan. 10, 2025

The Power of Fast and Reliable Delivery for Your Shopify Store

The Power of Fast and Reliable Delivery for Your Shopify Store
If you’ve ever ordered a pair of swimming trunks right before jetting off to Cancun and felt the rush of seeing them arrive just in time, you know the thrill of fast, reliable delivery.…

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