The Shopify Blog
His AI Formulates, Designs AND Builds a 100% Customized Supplement Product, With your Branding!
I just got off the mic with Martins Lasmanis, the founder of Supliful, and honestly? My brain is spinning a little bit.
If youâve been in the Shopify game as long as I have, you remember when "dropshipping" meant selling cheap, plastic widgets fromâŚ
Shopify Winter Editions: The Renaissance Edition. The Best, The Worst... And What Got Missed.
If you enjoyed your weekend, I have bad news for you. You probably should have spent it reading the 150+ updates in the new Shopify Winter Editions '26.
They called this one "The Renaissance." It sounds fancy, but my job is to translate "fancy"âŚ
Loyalty, Identity, and the Future of Shopify: What I Learned Sitting on the Other Side of the Mic
Alright, this was a weird one.For the first time on the Shopify1Percent Podcast, I was the one being interviewed.And let me tell you, being the guest is way harder than grilling someone else about their Shopify tactics, churn math, or secret sauceâŚ
Stop the Leak. How Smart Shopify Brands Turn Cancellation Clicks Into Revenue
I just wrapped an episode of the Shopify1Percent Podcast with Tony Sternberg, the CEO and co-founder of ProsperStack. If you run subscriptions on Shopify, grab a coffee and buckle in because what we unpacked might be the biggest retention unlock hidâŚ
Stop Guessing. Start Testing! How to AB Test EVERYTHING on Shopify đ
My Conversation With Shogunâs COO, Phill Moorman
TLDR Summary
Most Shopify stores are guessing. The top Shopify brands are testing. In this episode and breakdown, I dig into how A/B testing, personalization, and AI powered sections can give yourâŚ
Shopify Growth Tips from the Worlds Largest Shopify Agency Co-Founder: Mac King
The last few years havenât been easy for ecommerce. Ad costs are rising, site traffic is flat, and customers are taking longer to click âbuy.â But while many stores are stuck waiting for better days, the smartest Shopify brands are thrivingâjust notâŚ
Your Website Should Be a Mirror... Not a Brochure
If youâve ever stared at your Shopify homepage wondering what to write, youâre not alone. Iâve been there. We all have that moment where we think, âOkay, what do I want to say about my brand?â The problem is⌠nobody cares what we want to say. CustomâŚ
Numbers Over Noise: How to Build a Smarter, More Profitable Shopify Business
If thereâs one thing I learned after sitting down with Marc Rodill, itâs this: most Shopify growth problems arenât marketing problemsâtheyâre math problems wearing sequins. We love to talk about ads, branding, and âcommunity,â but at the end of the âŚ
How to Get Your Shopify Store Indexed in ChatGPT, Gemini, and All Other AI Searches
If you woke up thinking Shopify was still just a storefront, you missed the memo. ChatGPT now lets shoppers find a product and buy it right inside the chat. OpenAI calls it Instant Checkout, built on the new Agentic Commerce Protocol with Stripe. SiâŚ
Are Guest Checkouts Secretly Killing Your Shopify Growth?
Are Guest Checkouts Secretly Killing Your Shopify Growth?
If youâre running a Shopify store, hereâs a stat that might make you spit out your coffee: 70% of all Shopify orders come from guest checkouts. Globally, itâs closer to 80%. Now hereâs the kâŚ
What's the highest converting Shopify website, or landing page?
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How Shopify Merchants Can Turn Retention Into a Profit Engine
If youâre running a Shopify business and still treating email like an afterthought, youâre leaving serious money on the table. Hereâs a stat that hit me like a brick: only 2% of emails most brands send are automations, yet they account for nearly 40âŚ
TikTok isn't the future of ecommerce... It's happening right now.
How Shopify Brands Can Win Big With TikTok Shop
If youâre still treating TikTok like itâs just another place to dance, point, and lip-sync, youâre missing one of the biggest ecommerce shifts since Facebook ads went mainstream. TikTok Shop is no lonâŚ
Profit First: Why The Majority of Shopify Stores Will Fail (And What You Can Do About It)
If you think Shopify businesses fail because of bad SEO, bad products, or bad marketing⌠think again.
After working with hundreds of thousands of Shopify stores over the years, Iâve seen the same story play out: a founder with a great product, a soâŚ
Your Shopify Storeâs Real Landing Page Isnât on Shopify (And Thatâs Costing You Conversions)
Letâs get real: most Shopify merchants obsess over their website landing pages, as if thatâs the only conversion stage that matters. Spoiler alert: itâs not. Your social media profile (Instagram, TikTok, YouTube) is often the real pre-landing page yâŚ
How a Bootstrapped Email App Hit $50M ARR and What Shopify Brands Can Learn From It
If youâre anything like most Shopify founders, youâve probably had that late-night thought: âShould I raise VC?â Maybe you've seen others raise millions, hire big teams, and go full-throttle into âscale mode.â But what if I told you that not raisingâŚ
What's the best loyalty strategy for Shopify? (hint: it's not an app)
How do you build loyalty on Shopify?
Letâs kick this off with a little truth bomb: your Shopify loyalty program might be... well, useless. Okay, not totally useless, but itâs probably not doing what you think itâs doing. Points, punch cards, rewardâŚ
Your Landing Page Isnât the Problem, Your Offer Is
Your landing page isn't broken... your offer is.Â
Whatâs an âOffer,â Anyway?
I donât mean your price tag or a last-minute discount code. Iâm talking about the complete value proposition. What exactly are people getting? Why should they buy right nâŚ
Whatâs Actually Working for Shopify Subscriptions in 2025
Letâs talk subscriptions. Not the dusty old magazine kind. Iâm talking about the billion-dollar engine thatâs transforming how Shopify businesses drive recurring revenue, build loyalty, and scale smarter. If youâve got a Shopify store and you're eitâŚ
Youâre Not Just a Shopify Store. Youâre a Media Company. Hereâs Why That Matters.
Letâs be honest. Most Shopify entrepreneurs think theyâre in the business of selling products.
Spoiler alert: Youâre not.
Youâre actually in the attention business. And if you donât start thinking that way, youâre going to get left behind.
The otâŚ
Stop Letting 85% of Your Shopify Visitors Walk Away Empty-Handed
After 25 years in ecommerce and working with over 800,000 Shopify stores through Bold Commerce, I've learned that most merchants are making one massive mistake. They're so focused on converting visitors into buyers that they're completely ignoring tâŚ
Why Asking for Full Payment Upfront Might Be Killing Your Shopify Conversions (And What to Do Instead)
You know what sucks? Losing a sale because someone didnât want to pay full price today for a product that wonât even ship for 8 weeks.
On this weekâs Shopify1Percent podcast, I sat down with Diana Birsan, Shopify product manager turned founder of DâŚ
What Actually Might Kill Your Shopify Business (Has nothing to do with your store)
Let me start with a brutal truth that nobody wants to hear: your business doesnât fall apart because your landing page needs better copy, or because your Facebook ROAS dipped last week. Those things matter, sure, but theyâre not what actually kills âŚ
One Phone Call That Doubled Our Customer LTV (and Can Do the Same for Your Shopify Store)
Letâs talk about one of the most underrated growth levers in your Shopify business: a phone call. Yep. Not a slick retargeting ad, not a new landing page, not a conversion widget. A plain, old-fashioned, phone call.
We recently dug into the data atâŚ