The Shopify Blog
Build a Shopify Business You Can Actually Sell.
Build a Shopify Business You Can Actually Sell. Notes from my conversation with Lexi Grant (They Got Acquired)
Big statement to kick this off. Most founders treat āselling your Shopify businessā like itās a graduation ceremony that automatically haā¦
Be Everywhere. Why a Series Beats Trying to Go Viral (for Shopify brands)
Be Everywhere. Why a Series Beats Trying to Go Viral (for Shopify brands)
Right now, āgoing viralā is the most expensive marketing strategy on Shopify. Not because it costs money. Because it costs your sanity.
Hereās the uncomfortable reality. Vidā¦
If AI Canāt Explain Your Shopify Brand, It Wonāt Recommend You
If AI Canāt Explain Your Shopify Brand, It Wonāt Recommend You
Iām going to start with the sentence that either scares you or fires you up:
If AI canāt explain your brand in one clean paragraph, it wonāt recommend you.
That sounds dramatic, but lā¦
10 Shopify Flow Automations You Should Build Today (So You Donāt Have to Hire 12 People)
10 Shopify Flow Automations You Should Build Today (So You Donāt Have to Hire 12 People)
Iāve seen this movie a thousand times in Shopify.
A brand is doing $1M to $20M. Ads are fine. Product is solid. Then volume hits and everything āafter the cliā¦
Are Handwritten Notes on Shopify Really The Holy Grail?
Handwritten Notes on Shopify. The "Anti Inbox" Retention Play You Should Steal
If you are running a Shopify store and your entire retention strategy is āsend more email,ā I have bad news. You are competing with a digital landfill.
In a recent Micrā¦
Found by AI: Why Your Shopify Traffic is Dropping, and Where It Went
Iāve been in the ecommerce game a long time. Long enough to remember when "SEO" meant stuffing the keyword "luxury socks" into your footer 500 times in white text.
(Donāt act like you didnāt do it.)
But lately, Iāve been hearing the same panic froā¦
His AI Formulates, Designs AND Builds a 100% Customized Supplement Product, With your Branding!
I just got off the mic with Martins Lasmanis, the founder of Supliful, and honestly? My brain is spinning a little bit.
If youāve been in the Shopify game as long as I have, you remember when "dropshipping" meant selling cheap, plastic widgets fromā¦
Shopify Winter Editions: The Renaissance Edition. The Best, The Worst... And What Got Missed.
If you enjoyed your weekend, I have bad news for you. You probably should have spent it reading the 150+ updates in the new Shopify Winter Editions '26.
They called this one "The Renaissance." It sounds fancy, but my job is to translate "fancy"ā¦
Loyalty, Identity, and the Future of Shopify: What I Learned Sitting on the Other Side of the Mic
Alright, this was a weird one.For the first time on the Shopify1Percent Podcast, I was the one being interviewed.And let me tell you, being the guest is way harder than grilling someone else about their Shopify tactics, churn math, or secret sauceā¦
Stop the Leak. How Smart Shopify Brands Turn Cancellation Clicks Into Revenue
I just wrapped an episode of the Shopify1Percent Podcast with Tony Sternberg, the CEO and co-founder of ProsperStack. If you run subscriptions on Shopify, grab a coffee and buckle in because what we unpacked might be the biggest retention unlock hidā¦
Stop Guessing. Start Testing! How to AB Test EVERYTHING on Shopify š
My Conversation With Shogunās COO, Phill Moorman
TLDR Summary
Most Shopify stores are guessing. The top Shopify brands are testing. In this episode and breakdown, I dig into how A/B testing, personalization, and AI powered sections can give yourā¦
Shopify Growth Tips from the Worlds Largest Shopify Agency Co-Founder: Mac King
The last few years havenāt been easy for ecommerce. Ad costs are rising, site traffic is flat, and customers are taking longer to click ābuy.ā But while many stores are stuck waiting for better days, the smartest Shopify brands are thrivingājust notā¦
Your Website Should Be a Mirror... Not a Brochure
If youāve ever stared at your Shopify homepage wondering what to write, youāre not alone. Iāve been there. We all have that moment where we think, āOkay, what do I want to say about my brand?ā The problem isā¦ nobody cares what we want to say. Customā¦
Numbers Over Noise: How to Build a Smarter, More Profitable Shopify Business
If thereās one thing I learned after sitting down with Marc Rodill, itās this: most Shopify growth problems arenāt marketing problemsātheyāre math problems wearing sequins. We love to talk about ads, branding, and ācommunity,ā but at the end of the ā¦
How to Get Your Shopify Store Indexed in ChatGPT, Gemini, and All Other AI Searches
If you woke up thinking Shopify was still just a storefront, you missed the memo. ChatGPT now lets shoppers find a product and buy it right inside the chat. OpenAI calls it Instant Checkout, built on the new Agentic Commerce Protocol with Stripe. Siā¦
Are Guest Checkouts Secretly Killing Your Shopify Growth?
Are Guest Checkouts Secretly Killing Your Shopify Growth?
If youāre running a Shopify store, hereās a stat that might make you spit out your coffee: 70% of all Shopify orders come from guest checkouts. Globally, itās closer to 80%. Now hereās the kā¦
What's the highest converting Shopify website, or landing page?
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"name": "Why is pretty design not enough for a Shopify website?",
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How Shopify Merchants Can Turn Retention Into a Profit Engine
If youāre running a Shopify business and still treating email like an afterthought, youāre leaving serious money on the table. Hereās a stat that hit me like a brick: only 2% of emails most brands send are automations, yet they account for nearly 40ā¦
TikTok isn't the future of ecommerce... It's happening right now.
How Shopify Brands Can Win Big With TikTok Shop
If youāre still treating TikTok like itās just another place to dance, point, and lip-sync, youāre missing one of the biggest ecommerce shifts since Facebook ads went mainstream. TikTok Shop is no lonā¦
Profit First: Why The Majority of Shopify Stores Will Fail (And What You Can Do About It)
If you think Shopify businesses fail because of bad SEO, bad products, or bad marketingā¦ think again.
After working with hundreds of thousands of Shopify stores over the years, Iāve seen the same story play out: a founder with a great product, a soā¦
Your Shopify Storeās Real Landing Page Isnāt on Shopify (And Thatās Costing You Conversions)
Letās get real: most Shopify merchants obsess over their website landing pages, as if thatās the only conversion stage that matters. Spoiler alert: itās not. Your social media profile (Instagram, TikTok, YouTube) is often the real pre-landing page yā¦
How a Bootstrapped Email App Hit $50M ARR and What Shopify Brands Can Learn From It
If youāre anything like most Shopify founders, youāve probably had that late-night thought: āShould I raise VC?ā Maybe you've seen others raise millions, hire big teams, and go full-throttle into āscale mode.ā But what if I told you that not raisingā¦
What's the best loyalty strategy for Shopify? (hint: it's not an app)
How do you build loyalty on Shopify?
Letās kick this off with a little truth bomb: your Shopify loyalty program might be... well, useless. Okay, not totally useless, but itās probably not doing what you think itās doing. Points, punch cards, rewardā¦
Your Landing Page Isnāt the Problem, Your Offer Is
Your landing page isn't broken... your offer is.Ā
Whatās an āOffer,ā Anyway?
I donāt mean your price tag or a last-minute discount code. Iām talking about the complete value proposition. What exactly are people getting? Why should they buy right nā¦