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My Conversation With Shogunâs COO, Phill Moorman
TLDR Summary
Most Shopify stores are guessing. The top Shopify brands are testing. In this episode and breakdown, I dig into how A/B testing, personalization, and AI powered sections can give yourâŚ
The last few years havenât been easy for ecommerce. Ad costs are rising, site traffic is flat, and customers are taking longer to click âbuy.â But while many stores are stuck waiting for better days, the smartest Shopify brands are thrivingâjust notâŚ
If youâve ever stared at your Shopify homepage wondering what to write, youâre not alone. Iâve been there. We all have that moment where we think, âOkay, what do I want to say about my brand?â The problem is⌠nobody cares what we want to say. CustomâŚ
If thereâs one thing I learned after sitting down with Marc Rodill, itâs this: most Shopify growth problems arenât marketing problemsâtheyâre math problems wearing sequins. We love to talk about ads, branding, and âcommunity,â but at the end of the âŚ
If you woke up thinking Shopify was still just a storefront, you missed the memo. ChatGPT now lets shoppers find a product and buy it right inside the chat. OpenAI calls it Instant Checkout, built on the new Agentic Commerce Protocol with Stripe. SiâŚ
Are Guest Checkouts Secretly Killing Your Shopify Growth?
If youâre running a Shopify store, hereâs a stat that might make you spit out your coffee: 70% of all Shopify orders come from guest checkouts. Globally, itâs closer to 80%. Now hereâs the kâŚ
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If youâre running a Shopify business and still treating email like an afterthought, youâre leaving serious money on the table. Hereâs a stat that hit me like a brick: only 2% of emails most brands send are automations, yet they account for nearly 40âŚ
How Shopify Brands Can Win Big With TikTok Shop
If youâre still treating TikTok like itâs just another place to dance, point, and lip-sync, youâre missing one of the biggest ecommerce shifts since Facebook ads went mainstream. TikTok Shop is no lonâŚ
If you think Shopify businesses fail because of bad SEO, bad products, or bad marketing⌠think again.
After working with hundreds of thousands of Shopify stores over the years, Iâve seen the same story play out: a founder with a great product, a soâŚ
Letâs get real: most Shopify merchants obsess over their website landing pages, as if thatâs the only conversion stage that matters. Spoiler alert: itâs not. Your social media profile (Instagram, TikTok, YouTube) is often the real pre-landing page yâŚ
If youâre anything like most Shopify founders, youâve probably had that late-night thought: âShould I raise VC?â Maybe you've seen others raise millions, hire big teams, and go full-throttle into âscale mode.â But what if I told you that not raisingâŚ
How do you build loyalty on Shopify?
Letâs kick this off with a little truth bomb: your Shopify loyalty program might be... well, useless. Okay, not totally useless, but itâs probably not doing what you think itâs doing. Points, punch cards, rewardâŚ
Your landing page isn't broken... your offer is.Â
Whatâs an âOffer,â Anyway?
I donât mean your price tag or a last-minute discount code. Iâm talking about the complete value proposition. What exactly are people getting? Why should they buy right nâŚ
Letâs talk subscriptions. Not the dusty old magazine kind. Iâm talking about the billion-dollar engine thatâs transforming how Shopify businesses drive recurring revenue, build loyalty, and scale smarter. If youâve got a Shopify store and you're eitâŚ
Letâs be honest. Most Shopify entrepreneurs think theyâre in the business of selling products.
Spoiler alert: Youâre not.
Youâre actually in the attention business. And if you donât start thinking that way, youâre going to get left behind.
The otâŚ
After 25 years in ecommerce and working with over 800,000 Shopify stores through Bold Commerce, I've learned that most merchants are making one massive mistake. They're so focused on converting visitors into buyers that they're completely ignoring tâŚ
You know what sucks? Losing a sale because someone didnât want to pay full price today for a product that wonât even ship for 8 weeks.
On this weekâs Shopify1Percent podcast, I sat down with Diana Birsan, Shopify product manager turned founder of DâŚ
Let me start with a brutal truth that nobody wants to hear: your business doesnât fall apart because your landing page needs better copy, or because your Facebook ROAS dipped last week. Those things matter, sure, but theyâre not what actually kills âŚ
Letâs talk about one of the most underrated growth levers in your Shopify business: a phone call. Yep. Not a slick retargeting ad, not a new landing page, not a conversion widget. A plain, old-fashioned, phone call.
We recently dug into the data atâŚ
Letâs be honest â running a Shopify business isnât always a walk in the park. It can feel more like a sprint through a jungle with a butter knife. Thereâs always something: your email marketingâs overdue, your ads need testing, and your to-do list lâŚ
If youâve been around the Shopify world long enough, youâve probably heard all the hype around subscriptions. Everyone wants recurring revenue, LTV that climbs, and predictable cash flow. Sounds great, right?
But hereâs the thing: not all subscriptâŚ
What do 17,000 Shopify brands, Kim Kardashianâs favorite phone case, and WhatsApp marketing have in common?
Jeremy Horowitz.
I finally got to sit down with Jeremy on the Shopify1Percent podcast, and letâs just say â he did not hold back. We covereâŚ
I recorded this episode while walking my dog (shoutout to Solo for not barking once), but donât let the casual setting fool youâthis might be one of the most important topics Iâve ever covered when it comes to growing your Shopify business.
Letâs tâŚ