The Shopify Blog
What Actually Might Kill Your Shopify Business (Has nothing to do with your store)
Let me start with a brutal truth that nobody wants to hear: your business doesn’t fall apart because your landing page needs better copy, or because your Facebook ROAS dipped last week. Those things matter, sure, but they’re not what act…
One Phone Call That Doubled Our Customer LTV (and Can Do the Same for Your Shopify Store)
Let’s talk about one of the most underrated growth levers in your Shopify business: a phone call. Yep. Not a slick retargeting ad, not a new landing page, not a conversion widget. A plain, old-fashioned, phone call.
We recently dug into the d…
What Would It Look Like if It Were Easy?
Let’s be honest — running a Shopify business isn’t always a walk in the park. It can feel more like a sprint through a jungle with a butter knife. There’s always something: your email marketing’s overdue, your ads need …
The One Thing the Best Subscription Brands Do Different (And Why It Matters for Your Shopify Store)
If you’ve been around the Shopify world long enough, you’ve probably heard all the hype around subscriptions. Everyone wants recurring revenue, LTV that climbs, and predictable cash flow. Sounds great, right?
But here’s the thing:…
The Untold Truth About Shopify Plus and the App Stacks Behind 8-Figure Brands
What do 17,000 Shopify brands, Kim Kardashian’s favorite phone case, and WhatsApp marketing have in common?
Jeremy Horowitz.
I finally got to sit down with Jeremy on the Shopify1Percent podcast, and let’s just say — he did not ho…
The 60 Seconds That Make or Break Your Shopify Store
I recorded this episode while walking my dog (shoutout to Solo for not barking once), but don’t let the casual setting fool you—this might be one of the most important topics I’ve ever covered when it comes to growing your Shopify …
"37% of revenue will come from just 2% of your emails", and Why Email is Your Most Valuable Shopify Marketing Channe
If you’ve ever heard someone say email marketing is “dead,” you can officially ignore them. After sitting down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, I’m more convinced than ever that email and SMS are not j…
ROAS is DEAD ☠️ - Do THIS instead. How Cody Wittick is Helping Shopify Brands 7X Revenue!
Let’s face it: the Shopify growth game today isn’t what it was even two years ago. What used to be “just run some Facebook ads and hope for the best” has become a full-blown science that mixes creative content, deep financial…
Stop Using Shopify Product Pages as Landing Pages... They're Not Meant for That!
Hey, it’s Jay here. I recently sat down with Nick Raushenbush—co-founder of Shogun, one of the OGs in the Shopify ecosystem—to dig into a topic that’s often overlooked but wildly impactful: landing pages.
Now before you roll…
10 Common Mistakes Costing Your Shopify Store Money (And How to Fix Them)
10 Common Mistakes Costing Your Shopify Store Money (And How to Fix Them)
Recently, I had the pleasure of sitting down with Kurt Elster on The Unofficial Shopify Podcast to discuss something that's been on my mind a lot lately: the simple yet criti…
Shopify Promotions That Work (And Don't Kill Your Margins)
Let’s talk about discounting strategies—the good, the bad, and the profit-crushing. If you’re running a Shopify store, chances are you’ve struggled with how to offer promotions without slashing margins or cheapening your bran…
The Future of B2B Ecommerce on Shopify: Why It’s Time to Expand Beyond DTC
If you're a Shopify merchant focused solely on DTC, you might be leaving serious money on the table.
Ecommerce expert and B2B enthusiast Jason Greenwood joined us on the podcast and dropped some serious knowledge bombs on why B2B isn’t just f…
Ecommerce is Just Math - Here's Your Formula to Shopify Growth 📈
How to Scale Your Shopify Ecommerce Business: Lessons from Ken Ott
If you’ve ever found yourself stuck in the never-ending grind of growing an ecommerce business—constantly chasing the next sale, tweaking ad campaigns, and wondering why…
How to KILL it on Shopify with Subscriptions
If you're running an ecommerce business on Shopify, chances are you've considered launching a subscription model. And if you haven't, well, grab a coffee and get ready to take notes because subscriptions are not just alive—they're thriving. In…
The Future of Customer Support & AI Agents on Shopify
If you’ve ever found yourself drowning in a sea of customer service tickets, struggling to keep up with repetitive inquiries like “Where’s my order?”—then you’re not alone. Shopify merchants worldwide face this ch…
Is Video the Future of eCommerce on Shopify?
Why Video is a Game-Changer for Your Shopify Store
Let’s be real—shoppers are tired of scrolling through boring product pages with static images and lifeless text. They want action. They want video. And guess what? Stores that use video…
What's the Best Shopify Push Notification App and How Push Notifications Can Boost Shopify Sales
Did you know that push notifications have a 50X ROI during major sales events like Black Friday Cyber Monday (BFCM)? Yet, many Shopify merchants aren’t leveraging this powerful tool to drive conversions and retain customers. If you’re no…
Shopify Store Apps in 48 Hours and SMOKE Your Competition
Why Your Shopify Store Needs a Mobile App. Like, Yesterday
If you’re running a Shopify store in 2025 and still relying solely on a mobile-friendly website, we need to have a serious chat. Mobile apps are no longer just for the Nikes and Amazo…
The Power of Fast and Reliable Delivery for Your Shopify Store
The Power of Fast and Reliable Delivery for Your Shopify Store
If you’ve ever ordered a pair of swimming trunks right before jetting off to Cancun and felt the rush of seeing them arrive just in time, you know the thrill of fast, reliable del…