Shopify 1 Percent Episodes

Is your Shopify store built to convert or just look pretty? In this Shopify podcast, I sit down with Shogun’s new CEO Phill Moorman to uncover how A/B testing, personalization, and AI can unlock major conversion lifts. If you’re still relying on gut instincts instead of data, this episode will change how you optimize your store.

Shopify legend Mac King joins me to share how brands are thriving even in a slow economy. We dive into AI search hacks, why blogs are back, and how “taste” and first-party data can skyrocket your Shopify conversions. A must-listen Shopify podcast for anyone serious about smarter, faster growth.

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency.

Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to un...

What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you.

Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend.

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your product pages are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable

70% of Shopify orders come from guest checkouts, and those shoppers are worth 2–3x less than logged-in customers. In this episode, I sit down with Rohan Mahadevan, former PayPal exec and founder of Node, to explore how “Commerce 3.0” is transforming guest checkout into a frictionless, loyal, repeat-customer machine. If you run a Shopify store, you can’t afford to miss this one.

Too many Shopify merchants confuse “pretty” with “profitable.” In this episode, I sit down with Rafael Romis, author of The Anatomy of a Perfect Website, to uncover why flashy design often kills conversions and how subtle trust signals actually drive sales. If you’ve ever thought about a Shopify redesign, listen to this first—it might save your store (and your wallet).

Only 2% of emails are automations, yet they drive nearly 40% of revenue. In this episode of Shopify1Percent, I talk with Jimmy Kim, cofounder of Sendlane, about how Shopify merchants can unlock the power of email and SMS to boost retention, repeat orders, and customer lifetime value. If you’re serious about growing profitably on Shopify, this is an episode you can’t afford to skip.

What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP.

In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue.

TikTok Shop is rewriting the rules of ecommerce, and Shopify brands that move fast are cashing in. In this episode, I sit down with Jordan West of Social Commerce Club to reveal how creators, blitz launches, and the right commission strategy can supercharge your Shopify sales. If you want to turn TikTok from a distraction into your best sales channel, this is the playbook.

If you’ve ever told yourself “I’ll be profitable one day,” this conversation will flip that belief upside down. Most Shopify businesses don’t fail because of bad products — they fail because they run out of money. In this episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to uncover why profitability isn’t an event but a habit, and how Shopify entrepreneurs can build businesses that thrive without burning out.

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store.

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.

Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps.

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy.

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck.

If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse."

What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.

You’re not losing sales on Shopify because your product is too expensive. You’re losing them because you’re asking for full payment upfront. One Shopify merchant increased conversions by 47% simply by letting customers pay a deposit instead of the full amount. (*Not Buy Now Pay Pater) Flexible payments aren’t just nice to have, they’re a growth lever.

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either.

What if one simple phone call could double your Shopify customer lifetime value?
In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify retention hack.

In this episode, I unpack two deceptively simple questions that could radically change how you approach your Shopify business: “What would this look like if it were easy?” and “What should go on your do-not-do list?”

Most entrepreneurs waste 80% of their time on tasks that barely move the needle. Let’s flip that. If you’re aiming to grow faster and work smarter, this one’s for you.

Ever wonder what separates okay Shopify subscription brands from the ones getting acquired for $100M+? In this episode, I dive into one powerful insight I’ve seen again and again after working with thousands of Shopify subscription businesses. Whether you’re already running a recurring model or just considering it, this will change how you think about replenishment, curation, and access. Spoiler: top brands aren’t picking just one—they’re doing all three. And it’s working. Big time.