Carson Hart

Carson Hart Profile Photo

Co-Founder

Carson Hart calls himself a designer, collector, maker, and someone who has been obsessed with color his entire life. As a kid he was a serious LEGO builder, serious enough to get published in actual LEGO books and earn an invitation to compete on LEGO Masters. That blend of building, systems thinking, and community is still all over how he approaches design today.

He's the creative force behind Hoppn, where he serves as Co-founder and CDO. Before the color wheel became a Shopify app, it lived inside the brothers' original marketplace, and Carson helped shape it into the feature everyone actually wanted to talk about. He studied at the University of Michigan, came up through graphic design and photography (he was voted best artist in his high school class), and in 2026 he and Bridger were named to the Forbes 30 Under 30 list in Retail & Ecommerce. He's also the more active of the two on LinkedIn, where he posts about color, design, and what the team is learning from real brands several times a week.

What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?
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June 26, 2026

What If "Shop by Color" Was the Most Valuable Spot on Your Shopify Site?

Ever bounced off a store because you couldn’t find the right color? Same. Most Shopify stores run color search on made-up names like ”midnight sand.” I sat down with Hoppn’s Bridger and Carson Hart on why color is the most misunderstood filter in ecommerce, and how fixing it drives 1.6x bigger carts. Best Shopify podcast for tactics like this? Press play.