Shopify 1 Percent Episodes

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), repeat order rates that attract investors, and what most merchants are doing wrong when it comes to subscriptions and reorders. If you want to get into the top 3% of all Shopify merchants, this episode’s your blueprint.

I recorded this one while walking my dog, but don’t let the casual stroll fool you, this might be one of the most important things you can do to grow your Shopify store. Studies show up to 80% of website visitors bounce within the first 60 seconds, and if your homepage doesn’t hook them fast, it doesn’t matter how great your product or funnel is. On my stroll I break down the three things every visitor needs to FEEL right away to stick around, and buy.

Most Shopify brands blow it after the sale, and they don’t even know it. In this quick episode, I share the one massively underused tactic that turns one-time buyers into raving fans (hint: it’s not more ads). Whether you sell subscriptions or one-offs, this strategy could be your biggest unlock for repeat purchases and skyrocketing LTV. Plus, I reveal the #1 most opened email in eCommerce—and how you're probably wasting it. If you're not using this tactic, you're leaving money on the table.

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify1Percent Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top-performing Shopify brands use to grow, retain, and re-engage their customers — with tactics you can start using today. Whether you're sending one email a month or running complex flows, this episode is pure gold.

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whethe...

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to 55% better than generic product pages. If you’re serious about scaling your store, this episode is your landing page master...

Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.

The good news is, all of them are easy to fix! 

This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🕹️ GET IN ON THE TRIVIA GAME.
Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/

💡 Episode Highlights:

Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-r...

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected.


There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret.


In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexic...

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?


In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.


Why You Can’t Ignore Push Notifications


📈 50X+ ROI during major sales events like BFCM and ho...

Here's why video matters for your Shopify store:

📈 It boosts conversion:

64-85% of consumers are more likely to purchase a product after watching a video about it.

Product pages with videos see an 80% higher conversion rate on average compared to those without.

Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.

50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

Viewers retain 95% of a messag...

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right.

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed.

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be.

There is no excuse to not get this right my friends.

RESOURCES MENTIONED IN...

Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And, best of all, the customers they recommend will likely be similar to them, so 100X growth and it compounds!

What is the single biggest lever you have to grow your Shopify store?

One thing you can do is literally a multiplier to all your other efforts.

It makes the conversion on your landing pages increase more.

It makes the AOV and LTV for customers higher.

It makes your ads get clicked through more.

It makes your emails get opened more.

It builds trust and authenticity.

It literally does it all!

So what is it?

Listen to today's Daily +1 to find out!

🫶 Please support the amazing sponsors tha...

What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications?

Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯

If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips
What they...

Welcome to our first Daily +1 Episode 🎉

Daily +1's are shorter episodes on specific thoughts. In our first Daily +1 let's talk about the concept of why it's easier to 10X than 2X. .

Think about that for a second. It's easier to 10X your growth on Shopify than it is to 2X. The thing is, to 2X you just have to do more of that you're already doing, but to 10X you have to do something completely different. The beauty of 10X growth is it's generally not harder, it's just different.

The concept for...

🚀 Ready to revolutionize your e-commerce strategy and leave your competitors in the dust?

Did you know that 81% of shoppers consider shipping options heavily when making online purchases? 70% deem shipping speed absolutely essential, and a whopping 77% have abandoned carts because of shipping options.

Today, we're joined by ex Shopify exec Alok Ahuja, a visionary who’s not just reshaping but completely disrupting the shipping landscape. As a former Shopify executive and a pivotal force behind ...

Today I'd like to share 10 questions I believe every Shopify store owner needs to ask themself, AND more importantly, have an answer to. 

Ecommerce doesn't need to be as complicated as we make it out to be. If you have a good answer for the 10 questions listed in this episode, I promise this next year will be your best one yet!

Summary

Using AI for your customer service on Shopify yet? If not, you probably should be, or at least you should be investigating it.

Products like Siena AI are not just making service better, they’re drastically increasing revenue for Shopify merchants, and getting higher satisfaction ratings than most support agents!

In this episode I sat down with the co-founder of Siena AI to discuss the genesis and capabilities of an empathic AI agent. Siena can handle complex questions, support, and ev...