Shopify 1 Percent Episodes

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🕹️ GET IN ON THE TRIVIA GAME.
Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/

💡 Episode Highlights:

Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-r...

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected.


There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret.


In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexic...

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?


In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.


Why You Can’t Ignore Push Notifications


📈 50X+ ROI during major sales events like BFCM and ho...

Here's why video matters for your Shopify store:

📈 It boosts conversion:

64-85% of consumers are more likely to purchase a product after watching a video about it.

Product pages with videos see an 80% higher conversion rate on average compared to those without.

Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.

50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

Viewers retain 95% of a messag...

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right.

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed.

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be.

There is no excuse to not get this right my friends.

RESOURCES MENTIONED IN...

Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And, best of all, the customers they recommend will likely be similar to them, so 100X growth and it compounds!

What is the single biggest lever you have to grow your Shopify store?

One thing you can do is literally a multiplier to all your other efforts.

It makes the conversion on your landing pages increase more.

It makes the AOV and LTV for customers higher.

It makes your ads get clicked through more.

It makes your emails get opened more.

It builds trust and authenticity.

It literally does it all!

So what is it?

Listen to today's Daily +1 to find out!

🫶 Please support the amazing sponsors tha...

What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications?

Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯

If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips
What they...

Welcome to our first Daily +1 Episode 🎉

Daily +1's are shorter episodes on specific thoughts. In our first Daily +1 let's talk about the concept of why it's easier to 10X than 2X. .

Think about that for a second. It's easier to 10X your growth on Shopify than it is to 2X. The thing is, to 2X you just have to do more of that you're already doing, but to 10X you have to do something completely different. The beauty of 10X growth is it's generally not harder, it's just different.

The concept for...

🚀 Ready to revolutionize your e-commerce strategy and leave your competitors in the dust?

Did you know that 81% of shoppers consider shipping options heavily when making online purchases? 70% deem shipping speed absolutely essential, and a whopping 77% have abandoned carts because of shipping options.

Today, we're joined by ex Shopify exec Alok Ahuja, a visionary who’s not just reshaping but completely disrupting the shipping landscape. As a former Shopify executive and a pivotal force behind ...

Today I'd like to share 10 questions I believe every Shopify store owner needs to ask themself, AND more importantly, have an answer to. 

Ecommerce doesn't need to be as complicated as we make it out to be. If you have a good answer for the 10 questions listed in this episode, I promise this next year will be your best one yet!

Summary

Using AI for your customer service on Shopify yet? If not, you probably should be, or at least you should be investigating it.

Products like Siena AI are not just making service better, they’re drastically increasing revenue for Shopify merchants, and getting higher satisfaction ratings than most support agents!

In this episode I sat down with the co-founder of Siena AI to discuss the genesis and capabilities of an empathic AI agent. Siena can handle complex questions, support, and ev...