Yash Chavan

Yash Chavan is one of the most outspoken voices in influencer and affiliate marketing today, and for good reason. He's spent the last three years building the tools that hundreds of Shopify brands quietly rely on to run their creator programs.

As the founder of SARAL, his "InfluencerOS" platform has helped 200+ brands like Grüns, Spacegoods, and Slumberkins drive over $59 million in revenue through influencer marketing. SARAL handles everything from discovery and outreach to seeding logistics, contracts, and ambassador management, all in one place.

This week, Yash is launching SATHI, the companion affiliate platform built to answer the one question nobody else in the space will touch: is your affiliate revenue actually incremental, or are you paying commissions on sales you would've gotten anyway? SATHI uses cookieless multi-touch attribution and an AI-powered fraud detection engine to catch leaked codes, suspicious orders, click farm traffic, and brand bidding before they hit your margins. Early beta brands are already catching thousands in fraudulent commissions in their first month, and uncovering up to 70% of true affiliate-driven revenue that traditional dashboards completely miss.

Yash is a marketer at heart who believes that tools for marketers should be built by people who've actually run the campaigns. He dropped out of engineering college to chase a career in sales, ran a boutique influencer agency before building SARAL, and bootstrapped the entire company out of Mumbai. He's been featured on DTC Pod, SaaS Operators, Ecommerce Fastlane, and now the Shopify1Percent Podcast, sharing the frameworks he uses to help brands turn random creator campaigns into predictable, fraud-proof revenue engines.

He's also probably the only Shopify founder whose pre-workout was once stolen by a group of monkeys that broke into his apartment. Just trust us on that one.