Steve Lequerica

Steve Lequerica is the COO of LiveRecover, the Shopify app that deploys a team of real human agents to text the customers who abandon your checkout. Not bots, not automated flows. Actual people having actual conversations, and they convert at roughly 21% across LiveRecover's full book of brands, about triple what a strong automated SMS flow returns.

He has spent over a decade in sales leadership, almost entirely inside startups, and has been part of two companies that exited: PrescribeWellness and Datalliance. Before LiveRecover he was at Voyage SMS, and along the way he has worked with more than 4,000 brands, from nine-figure operators down to stores doing $10K a month. Today around 800 brands are live on the platform, and LiveRecover's agent team, more than 90% of whom have been with the company since the beginning, works with names like Kitsch, Hello Bello, Bones Coffee, TRX and Glamnetic.

Steve's argument is one most of the industry is currently running away from. While every booth at every conference is selling AI, he is building the case that a real person on the other end of a text is about to become a serious competitive advantage for Shopify brands. He is quick to point out he is not anti-AI, he just thinks merchants are pointing it at the wrong moments. On the show he made an argument against his own product, telling listeners that even if they never touch LiveRecover, they should find some way to talk to the people who leave their store without buying.

Born and raised in Wayne, New Jersey, he now lives in Nutley. He is a sports fanatic, real estate investor, golfer, runner and gym regular, and a committed world traveler.