Your Biggest Shopify Data Risk (And Why Your Store Isn’t Backed Up, Even on Plus)

Does Shopify back up my store? Sort of, and the “sort of” is the problem. Mike Potter, co-founder and CEO of Rewind, explained it with a meteorite. If one hits Shopify’s servers, they can bring the whole platform back. If you wipe your own catalogue with a bad CSV at 2 a.m., they can’t pick your one store out of the haystack. In 11 years and over 200,000 stores, Mike says he’s never seen the platform cause the problem. It’s apps, agencies, CSV files, the odd cat on a keyboard. And mostly, us.

So if you’re asking yourself “can I get back products I deleted on Shopify?” or “is a CSV export good enough as a backup?”, this episode is for you. And if you’ve ever re-imported a price sheet that was off by one row (I have, and it changed the wrong price on every single SKU), you already know why I wanted Mike on.

💡 KEY TAKE-AWAYS:

• What the shared responsibility model means when you delete your catalogue and call Shopify support to get it back (Mike used to dare merchants to try it)
• Why Rewind has a saying, “Friends don’t let friends use CSV files,” and the product image problem behind it
• How to roll back just your product images to Monday at 5 p.m. without touching the sale prices you set this morning
• Where Mike would let AI write to your store today, and where he’d still want a human checking the work first
• Why Mike thinks a November 1 code freeze before Black Friday is overkill, and how long he’d actually lock things down
• The UK baby shoe store whose inventory app deleted its whole catalogue in December 2015, and how that one call turned Rewind from a side project into a business

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

• Rewind: https://rewind.com
• Mike Potter’s blog, Re:Building A Startup: https://mikepotter.ca
• Mike Potter on LinkedIn: https://www.linkedin.com/in/mikepotter/
• Mike Potter on X: https://x.com/mikepotter
• Rewind case study, Whisker Seeker: https://rewind.com/resources/store-has-products-deleted-before-black-friday/
• Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-store
• Mechanic by Lightward: https://apps.shopify.com/mechanic
• Shoe Dog by Phil Knight: https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927

Rewind is a Shopify1Percent partner, and listeners get 30 days free instead of the usual 7. There’s no code, so you have to start through this link: https://www.shopify1percent.com/rewind/

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️

The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks.

In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

Did you know leaving a ⭐️⭐️⭐️⭐️⭐️ review on Spotify, or Apple will give your shop gooood ecommerce karma? ❤️