Build The Ultimate Affiliate & Creator Pipeline For Your Shopify Store.

Some of the best people to recommend your Shopify store already have your order confirmation in their inbox, and you probably don't know who they are. In this episode I build the whole affiliate and creator pipeline: the 3 places your next creators are hiding, the 4 checks I run before reaching out, and the short message that actually gets replies. I also walk through how immi built a 432-person ambassador program, the simple invitation math behind getting 100 creators posting, and the weekly calendar that keeps it all running. There are 2 free downloads with this one to help you run your first recruiting batch.

📁 Worksheets to go with this episode:

1. Creator Discovery Worksheet (https://www.shopify1percent.com/downloads/ep-91-creator-discovery-worksheet/)
   
   
2. Creator Recruitment Calculator (https://www.shopify1percent.com/downloads/ep-91-creator-recruitment-calculator/)

💡 KEY TAKEAWAYS

- Which of your Shopify customers already has an audience you've never noticed?
- What are the 4 checks to run before inviting any creator, whatever their follower count?
- Why does a short, honest first message beat a full affiliate pitch?
- How did immi's Ram Fam grow to 432 ambassadors?
- How many invitations does it take to get 100 creators posting?
- How do you keep finding new creators every week instead of once a year?

🛠️ RESOURCES & LINKS MENTIONED IN THE EPISODE

- SATHI, the affiliate platform I use for finding creators, and a partner of the show. Start a free trial, and get 20% off with code JAY (or mention JAY when you sign up): https://www.mysathi.io/
- SATHI Sherlock, finds the customers in your Shopify orders who have an audience: https://www.mysathi.io/feature/sherlock
- SATHI Match, recommends creators aligned with your brand: https://www.mysathi.io/feature/match
- SATHI Inner Circle setup guide, the ambassador invite on your thank-you page: https://help.mysathi.io/en/articles/35-how-to-set-up-inner-circle
- Shopify Collabs, Shopify's own creator and affiliate app: https://apps.shopify.com/collabs
- Recruiting creators in Shopify Collabs, Shopify Help Center: https://help.shopify.com/en/manual/promoting-marketing/collabs/merchants/recruiting-creators
- immi's Ram Fam, Shopify's case study: https://www.shopify.com/case-studies/immi

📕 CHAPTERS

0:00 Your next creator might already be a customer
1:30 What a bigger creator program gives you
2:24 How immi built a 432-person Ram Fam
3:37 Why creator discovery has to be a recurring job
4:07 Source 1: the people who already buy from you
5:20 Finding customers with an audience using Sherlock
6:22 The 4 checks before you reach out
7:57 The first message, and the mistake that kills replies
10:15 Source 2: creators who haven't bought from you yet
12:15 Shopify Collabs, Match and why manual search doesn't scale
14:18 Why more creator content helps you show up in AI answers
15:20 The invitation that gets a reply
17:12 When they say yes: terms, gifts and one follow-up
18:16 Source 3: new customers as they order
20:41 The invitation math behind 100 creators
22:55 Your weekly recruiting calendar and peak season
24:17 Your 1% win and the 2 free downloads
25:34 Recap and the SATHI offer

⭐️ Support the amazing partners who make this possible 👇

🎁 Remember to email AirPods@Shopify1Percent.com and tell me if you install one to win a pair of the new AirPods 5

⭐️ SATHI ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🎁 Our listeners get early access at MySATHI.io and use code JAY for 20% off ⭐️ REWIND ⭐️

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In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever.

🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/

⭐️ OMNISEND ⭐️

I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion.

PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)

🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend

Did you know leaving a ⭐️⭐️⭐️⭐️⭐️ review on Spotify, or Apple will give your shop gooood ecommerce karma? ❤️