Bridger Hart
Co-Founder
Bridger Hart didn't come to ecommerce the usual way. He came to it as a visual effects artist and film colorist, someone who spent years fixated on whether a single frame was the exact right shade. He even wrote and directed a feature film, OLD MAN, which was picked up by Gravitas Ventures and now streams on Tubi. That obsession with getting color right is the whole reason Hoppn exists.
He also has dyslexia, and he treats it as an edge rather than a setback. Where most people glance at a product page and move on, Bridger sees clutter, too much text, and too many dropdown menus, and that frustration is what pushed him toward a simpler, more visual way to shop. As CEO, he leads the company behind Infinite Color Search, the patented "shop by color" technology now used by Shopify brands across fashion, home decor, art, and materials. He studied at the University of Michigan, and within a year of launching the app, he and his brother Carson both landed on the Forbes 30 Under 30 list (2026, Retail & Ecommerce).
