Adam Pearce

Adam Pearce is the co-founder and CEO of Blend Commerce, The Shopify CRO Agency. He and his team help Shopify and Shopify Plus brands grow profitability using their trademarked Buy Trifecta framework, which is built around three levers every store can pull: getting visitors to Buy Now, Buy More, and Buy Again.

Over the past decade, Adam has worked with more than 350 retailers, including brands like Yamaha, Absolute Collagen, and PerTronix. Instead of chasing vanity metrics or guessing what to fix, Blend leans on data, heatmaps, and rigorous A/B testing to find the one metric holding a store back (what Adam calls your "Metric on Fire") and fix that first. The approach has earned Blend a shelf full of hardware, including CRO Agency of the Year at the 2025 European Agency Awards along with multiple UK and global agency of the year titles, all with a senior team of just 11.

Before ecommerce, Adam built his career in management consulting, sales, and teaching, which is exactly why he can take a complex CRO idea and explain it in plain, useful language. He is also the co-founder of eCom Collab Club, a monthly meetup that pulls together the UK ecommerce community, and a regular speaker at conferences around the world.

When he is not optimizing product pages, you will probably find him taking ice baths or hiking through Sweden in -25 degree weather wearing little more than swim shorts. He says it gives him clarity. We are inclined to believe him.