Phill Moorman
CEO
From sourcing to scaling, Phill has been deep in ecommerce since 2017. He led marketing at Sourcify, helping brands streamline product sourcing and logistics through cutting-edge tech. Then came Shogun: what started as Head of Marketing turned into a six-year climb to CEO. Along the way, Phill’s driven growth, built high-performance teams, and helped shape the trajectory of one of the top ecommerce experience platforms in the industry.
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Nov. 20, 2025
🤔 Is Your Shopify Store Designed to Convert, or Just Look Pretty?
Is your Shopify store built to convert or just look pretty? In this Shopify podcast, I sit down with Shogun’s new CEO Phill Moorman to uncover how A/B testing, personalization, and AI can unlock major conversion lifts. If you’re still relying on gut instincts instead of data, this episode will change how you optimize your store.
Guest: Phill Moorman