Rytis Lauris

CEO / Founder

With over a decade of experience in digital marketing, ecommerce, and bootstrapping startups, Rytis has successfully grown Omnisend to $50M ARR without any outside investment. His mission is simple: to challenge the notion that great marketing must be costly—and more than 125,000 Omnisend customers are proving him right every day.

Omnisend empowers ecommerce brands with user-friendly tools designed to effortlessly promote products, automate customer engagement, and accelerate online growth. Award-winning 24/7 customer support and seamless one-click integration with major ecommerce platforms further enhance the user
experience.

Outside of the office, Rytis enjoys cycling, meeting his goal of reading one book each week, and spending
quality time with his family.

Aug. 8, 2025

Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.

Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

Guest: Rytis Lauris

Listen to the Episode