Adam Levinter
Founder, CEO
Adam Levinter is a serial entrepreneur with a proven track record of building and scaling high-growth businesses, particularly in the subscription space. He is the CEO of Scriberbase, Co-founder of Axis
Brands, and author of the best-selling book, The Subscription Boom (featured in NY Times, Washington Post, Forbes, and Axios).
Adam shares his expertise through podcasting (Entrepreneurs Exposed and Shopify Masters), speaking engagements, and by advising and investing in the next wave of innovative companies.
26
July 28, 2025
The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal
Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck.
If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.
If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen.
Guest: Adam Levinter