Gavin McKew
Director
Gavin McKew has spent more than 25 years at the sharp end of eCommerce, building, scaling and rescuing online businesses across the UK, US and Europe. He’s currently Director of Shopify Practice at Shero Commerce, where he leads some of the biggest brand replatforming projects in the Shopify ecosystem. Over the years, Gavin has helped generate more than half a billion dollars in online sales, guided Fortune-500-level retailers through complex migrations, and built the playbooks for discount strategies, loyalty, and AI-driven commerce before most people knew what “AI-driven commerce” meant.
Away from Shero, Gavin is the founder of many ecommece brands, bought and sold ecom companies since 1999 (still own some now). Also worked a CTO for some big brands in the UK.
He’s one of the loudest voices pushing brands to get “agent-ready” for the coming wave of AI-powered shopping. Known for cutting through hype with practical frameworks, he’s equal parts strategist, builder and straight-talking advisor to Shopify merchants.
When he’s not rethinking the future of online shopping, Gavin is a dad of three, a guitar-playing music obsessive, and someone who still loves testing new tech stacks for fun.
SHOPIFY EDITIONS "The Renaissance Edition". What's Good, What's Not, and What Got Missed?
Fear not. I read them so you didn't have to.
On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features that will actually make you money (and the ones you can safely ignore until 2027).
