Why do my Shopify subscribers cancel after the first order? Thomas Lalas has analysed real-time data from more than 2,000 ecommerce brands, and he says most lose up to 80% of their customers inside 90 days. The best ones still lose half. He also found the biggest cancellation spike lands on the exact day you rebill, which usually means the customer never knew they were subscribed. He calls it the accidental renewal. If you run a subscription on Shopify, that one is worth sitting with. We got into the math, the fix, and the one stat of his I pushed back on.

So if you're asking yourself "How do I get more repeat customers on Shopify?" or "Why is my Shopify subscription churn so high?", this episode is for you.

💡 KEY TAKE-AWAYS:

- Why the biggest spike in cancellations happens on the exact day you rebill, and what your billing reminder should say instead
- The three numbers in your offer that have to match, and why "too much product" is the top cancellation reason at most brands
- Up to 80% of subscribers are gone within 90 days. The best brands still lose half. What they do differently.
- Why asking someone to claim a discount they were already getting makes them stay longer
- The stat of Thomas's I disagreed with on air, using Bold's own support data
- What to actually put in a free gift, and why branded merch usually gets thrown out

🛠️ RESOURCES & LINKS MENTIONED IN SHOW:

- Retention Economics (the book) on Amazon: https://www.amazon.ca/Retention-Economics-Customers-Escaping-Unlocking/dp/B0FR3T3HC7
- Retention Economics direct from Thomas: https://artecomm.thrivecart.com/retention-economics-hardcover
- Thomas's free weekly newsletter: https://artecomm.co/retentioneconomist
- Thomas Lalas on LinkedIn: https://www.linkedin.com/in/thomaslalas/
- The Art of eComm: https://www.theartofecomm.com/
- Atlas, the P&L simulator that comes free with the book
- Hooked by Nir Eyal, referenced on random rewards

🎁 LISTENER OFFER: The first five people who comment on YouTube, comment on Spotify, or leave a review on Apple Podcasts with one thing they learned from this episode get a free copy of Thomas's book, on me. Email me at jay@shopify1percent.com once you've done it and I'll ship it out.

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