Does Shopify back up my store? Sort of, and the “sort of” is the problem. Mike Potter, co-founder and CEO of Rewind, explained it with a meteorite. If one hits Shopify’s servers, they can bring the whole platform back. If you wipe your own catalogue with a bad CSV at 2 a.m., they can’t pick your one store out of the haystack. In 11 years and over 200,000 stores, Mike says he’s never seen the platform cause the problem. It’s apps, agencies, CSV files, the odd cat on a keyboard. And mostly, us.
So if you’re asking yourself “can I get back products I deleted on Shopify?” or “is a CSV export good enough as a backup?”, this episode is for you. And if you’ve ever re-imported a price sheet that was off by one row (I have, and it changed the wrong price on every single SKU), you already know why I wanted Mike on.
💡 KEY TAKE-AWAYS:
- What the shared responsibility model means when you delete your catalogue and call Shopify support to get it back (Mike used to dare merchants to try it)
- Why Rewind has a saying, “Friends don’t let friends use CSV files,” and the product image problem behind it
- How to roll back just your product images to Monday at 5 p.m. without touching the sale prices you set this morning
- Where Mike would let AI write to your store today, and where he’d still want a human checking the work first
- Why Mike thinks a November 1 code freeze before Black Friday is overkill, and how long he’d actually lock things down
- The UK baby shoe store whose inventory app deleted its whole catalogue in December 2015, and how that one call turned Rewind from a side project into a business
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The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a click.
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PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.)
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Getting a steady pipeline of affiliates and creators is critical to in. Gone of the days of getting a few "mega" influencers, the best brands now hve affiliate armies! But how to you find them, recruit them, and keep a steady flow coming in? That's exactly what SATHI does! (and so much more)
SATHI is the Affiliate app trusted by the best brands on Shopify.
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