Why don't Shopify color filters ever show you the right color? Color is one of the top three filters in all of ecommerce, and most stores still run it on made-up names like "midnight sand" and a box of Crayola tags. Over a third of shoppers use visual search now, and more than half trust what they see over whatever you typed into the product description. Bridger and Carson Hart built Hoppn to fix exactly that, and Shopify brands using their color wheel are seeing 1.6x bigger carts. Your "denim" tag never stood a chance.
So if you're asking yourself "how do I add a shop by color feature to my Shopify store?" or "why don't my Shopify color filters actually work?", this episode of Shopify1Percent is for you!
💡 KEY TAKE-AWAYS:
- How a Body Glove wetsuit on Stranger Things turned into real-time color searches the night the episodes dropped
- The reason even Nike and Nordstrom can't actually show you every blue product they sell
- How some brands are hitting 1.6x bigger carts and 3.5x conversion just by changing the way shoppers pick a color
- The only things that belong in your top nav are the ones that lead to money, so why is "shop by color" sitting in everyone's footer?
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