"37% of all email-driven revenue through Omnisend comes from just 2% of emails sent." - 📈 Greg Zakowicz
Think about that for a minute… 98% of the emails you send barely move the needle.
So what type of email make up that 2%? That’s exactly what we got into in this weeks hashtag#Shopify1Percent episode.
In a nutshell - it’s automations. But there are many different types of automations, and unique strategies for each one. On a high level, automation revenue conversion is 5.8% where ‘one-off’ campaigns see around 0.7% revenue conversion.
This is the percentage of recipients that convert to revenue, not the percentage that open, or click-through. It’s the percentage that actually buy something.
Last year it was 5.8% for automations and just 0.7% for ‘one-off’ campaigns 🤯
For most of the largest Shopify Plus brands, email is their #1 most valuable channel. It’s really something you need to master to be in the top 1% of Shopify stores. This is a must listen episode for Shopify merchants.
🎧 Greg knocked it out of the park on this episode!
Add this to your weekend pod playlist, and you can thank me later 🤘
🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶
@Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend
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Try Bold apps for free here: shopify1percent.com/bold
