Shopify Podcast Videos

In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game. Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call.

KEY TAKE-AWAYS:
- Why bootstrapping may give your Shopify store a strategic advantage over raising VC
- How Omnisend scaled to $50M ARR by being customer funded
- The automation blind spot: 2% of emails generate 40% of revenue
- Smart segmentation strategies that increase conversions without increasing effort
- The compounding power of small, creative improvements over time
- How to use AI in your ecommerce business starting today
- Why retention is more powerful than acquisition for long-term Shopify growth
- Ideas to …

Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck

KEY TAKE-AWAYS:
- The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care
- The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk
- Paid VIP memberships outperform free loyalty programs in retention and revenue
- Most subscription churn happens early. Your onboarding game needs to be tight
- Referral …

Shopify Alum Is Rewriting the Rules of Preorders and Deposits with @downpayapp

What do $10,000 couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify — and most customers don’t want to pay full price up front.

In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you.

Listen on Spotify: https://bit.ly/4l8tg51
Listen on Apple: hhttps://bit.ly/3FVqWiF
Everywhere Else: https://www.shopify1percent.com/27

Key Take-aways:

Partia…

What if I told you that 45% of Shopify stores doing over $1M a year don’t use a reviews app? In this episode, I sit down with Jeremy Horowitz, ex-Gorgias, investor, and the guy who’s worked with Kim Kardashian and over 17,000 Shopify brands. We got to dig deep into the hidden data behind what 7-figure Shopify merchants are really using to grow. We talk app adoption trends, Shopify Plus vs Advanced (and why Plus might be a trap), repeat order rates that attract investors, and what most merchants are doing wrong when it comes to subscriptions and reorders. If you want to get into the top 3% of all Shopify merchants, this episode’s your blueprint.

KEY TAKE-AWAYS

💡 84% of million-dollar Shopify stores use email/SMS — but only 55% use reviews

💡 Shopify Plus isn’t the golden ticket — most brands under $20M may be better off on Advanced
💡 The real reason Shopify Capital might be hurting more merchants than it helps
💡 Repeat purchase rate between 10–40% is the sweet spot for investors
💡 Wh…

"37% of all email-driven revenue through Omnisend comes from just 2% of emails sent." - 📈 Greg Zakowicz

Think about that for a minute… 98% of the emails you send barely move the needle.

So what type of email make up that 2%? That’s exactly what we got into in this weeks hashtag#Shopify1Percent episode.

In a nutshell - it’s automations. But there are many different types of automations, and unique strategies for each one. On a high level, automation revenue conversion is 5.8% where ‘one-off’ campaigns see around 0.7% revenue conversion.

This is the percentage of recipients that convert to revenue, not the percentage that open, or click-through. It’s the percentage that actually buy something.

Last year it was 5.8% for automations and just 0.7% for ‘one-off’ campaigns 🤯

For most of the largest Shopify Plus brands, email is their #1 most valuable channel. It’s really something you need to master to be in the top 1% of Shopify stores. This is a must listen episode for Shopify merch…

What happens when you stop playing it safe with influencer marketing and start thinking like a CFO and a CMO? You get results like 772% growth in new customer revenue while decreasing CAC by 61%. In this episode of Shopify 1% with Cody Wittick from Kinship, we dive into what it really takes to scale a Shopify store today—from financial forecasting and creative strategy to why human-driven influencer content still outperforms AI. If you’re in that sweet $5M–$50M revenue range and wondering whether to hire in-house or partner with a growth agency, don’t skip this one. 🚀

Listen on Spotify & Apple: https://www.shopify1percent.com/19

KEY TAKE-AWAYS

📦 Product Seeding Still Works
Sending free products with no strings attached to influencers can still drive massive UGC and ad performance—especially when managed at scale.

📉 Lower CAC + Higher LTV = Growth Goldmine
Brands like Purdy & Fig saw 772% new customer growth while reducing CAC by 61%. It’s all about offer + creative + targeting.

…

🎧 SPOTIFY - https://spoti.fi/44r9Wu8
🎧 APPLE - https://apple.co/4lN1n3k
🎧 EVERYWHERE ELSE - https://www.shopify1percent.com/18

Ever wondered why your product pages aren’t converting like they should? In this episode, I sit down with Nick Raushenbush, co-founder of Shogun, to dive deep into the art (and science) of building high-converting landing pages for your Shopify store. We break down the power of personalization, A/B testing, and SEO optimization—and why custom landing pages can convert up to 55% better than generic product pages. If you’re serious about scaling your store, this episode is your landing page masterclass.

🎯 Key Take-aways
🛠️ Product Pages ≠ Landing Pages
Product pages are for closing, not storytelling. Landing pages are where the magic (and conversion) begins.

📈 Custom Pages Boost Conversions
Merchants using tailored landing pages see up to 55% higher conversion rates than those sending traffic to default product pages.

🔀 A/B Testing is Your Secret Weapon…

SPECIAL EPISODE:  Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the most common and costly mistakes Shopify store owners make. Research shows that addressing these fundamental issues can increase conversion rates by up to 30% and significantly boost customer lifetime value. Whether you're struggling with lackluster sales or looking to scale your successful store even further, this episode provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistakes."

🔑 Key Take-aways

🛒 Style Your Checkout - The checkout is your customer's final handshake. Even high-end stores forget this crucial touchpoint that takes just 60 seconds to improve.

🔄 Subscriptions Aren't Enough - 92% of subscribers want more than just regular deliveries. Convert "subscribers" to "members"…

🎁 Special Offer for Listeners at the bottom 👇

Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits.

From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

🎯 Key Takeaways

✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon c…

B2B is not a business model, it’s a channel.

Full episode available everywhere you listen to podcasts- https://www.shopify1percent.com/15

In this episode we sit down with B2B e-commerce expert @Jason_Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

Key Takeaways:

✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business i…

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🔹 What You’ll Learn in This Episode:

✔️ The #1 overlooked system that separates struggling stores from 8-figure brands
✔️ Why most brands are leaving money on the table by ignoring their existing customers
✔️ Pricing secrets that let you charge more—and actually increase sales
✔️ How to turn one-time buyers into raving fans who promote your brand for free
✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)

💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.

This episode is packed with actionable takeaways you …

🕹️ Play the trivia game mentioned in the beginning of the episode and win over $6,000 worth of Shopify apps:  https://www.shopify1percent.com/p/trivia/ 

💡 Episode Highlights:Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify. 

💣 The knowledge bombs he drops in this episode are insane! 💣

Key Takeaways – Are You Making These Subscription Mistakes?

✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing?
✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn?
✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy?
✅ What’s the one metric most subs…

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?

In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.

Why You Can’t Ignore Push Notifications

📈 50X+ ROI during major sales events like BFCM and holiday promotions
🛒 80% cart abandonment recovery rate using real-time browser notifications
🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter
🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history

What You’ll Learn in This Episode:

✅ What exactly are push notifications, and how do they work?
✅ How major Shopify brands are using them to win back customers
✅ The biggest mistakes merchants make with push notifications—and how to a…

If content is king, video is the king's sword.
Here's why video matters for your @shopify store. These numbers will blow your mind.

📈 IT BOOSTS CONVERSION

✅ 85% of consumers are more likely to purchase a product after watching a video about it.
✅ Product pages with videos see an 80% higher conversion rate on average compared to those without.
✅ Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
✅ 50% of consumers say they use online videos to decide which brand or product to buy.

😍 IT BOOSTS ENGAGEMENT

✅ Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
✅ 73% of consumers prefer learning about products through videos over text or images.
✅ Pages with videos experience an average 2-minute increase in time spent by users.

❤️ IT BOOSTS CUSTOMER LOYALTY

✅ 57% of consumers feel more confident buying online when they’ve seen a product video.
✅ Engaging, storytelli…

Full episode here: https://www.shopify1percent.com/
What if I told you someone could click your ad on Facebook or Instagram, open a true native mobile app of your store without ever downloading it AND you can now send them push notifications?

Well you can, and Reactiv has perfected this process! Shopify stores using it already are seeing 60-70% higher conversion on their ads, it's absolutely INSANE 🤯

If you're on an iPhone, you can try it right now! Click this link and you'll see it first hand: https://www.reactivapp.com/reactiv-clips

What they're building is truly amazing. A few years ago I questioned whether or not a Shopify store actually needed a mobile app. Now today, I'd actually say it's one of the most powerful tools you can leverage and can give you a massive leg up on your competition.

Our guest today is Ross Correia. He's a former Shopify employee that saw a massive need for a easier experience for Shopify merchants to create mobile apps. Let's face it, most of the mobi…

🚀 Ready to revolutionize your e-commerce strategy and leave your competitors in the dust?

Did you know that 81% of shoppers consider shipping options heavily when making online purchases? 70% deem shipping speed absolutely essential, and a whopping 77% have abandoned carts because of lackluster shipping options.

Today, we're joined by ex Shopify exec Alok Ahuja, a visionary who’s not just reshaping but completely disrupting the shipping landscape. As a former Shopify executive and a pivotal force behind the Shopify Plus partner program, Alok is now the co-founder and CEO of Trexity. His latest venture that promises jaw-dropping delivery speeds of just 1-2 hours at an unbelievable cost of around $7.00. 🤯

Forget the traditional routes through FedEx and UPS—often impractical due to their high costs. Trexity is empowering local merchants to compete like never before, and shoppers can’t stop talking about it!

In today's episode, we'll dive deep into how shipping isn’t just a necessity,…

Using AI for your customer service on Shopify yet? If not, you probably should be, or at least you should be investigating it.

Products like Siena AI are not just making service better, they’re drastically increasing revenue for Shopify merchants, and getting higher satisfaction ratings than most support agents! 

In this episode I sat down with the co-founder of Siena AI to discuss the genesis and capabilities of an empathic AI agent. Siena can handle complex questions, support, and even help customers manage subscriptions in any platform, and any language! Lisa Popovici, co-founder of Siena, explains the inspiration behind Siena, detailing its integration with existing customer service systems and its important role in automating customer interactions efficiently.

⭐️⭐️⭐️Highlights ⭐️⭐️⭐️

🤖 [00:01:36] What inspired the creation of Siena?
🌐 [00:04:15] What exactly does Siena AI do for e-commerce businesses?
🤝 [00:05:42] How does Siena integrate with Shopify and existing ticketing s…