Jordan Narducci

Jordan Narducci is the CEO and founder of DTCPG, a boutique consulting agency that helps Shopify brands grow lifetime value by focusing on subscription growth, mostly by increasing recurring revenue and average order value. DTCPG helped The Absorption Company take subscription opt-in from 18% to 73% in about six months.

He has spent the past decade launching and scaling CPG brands and subscription programs in the start-up space and at Kellogg's. In his most recent role, he led the DTC and Amazon channels at Momentous, a supplement brand that, he has said, tripled topline revenue and doubled its retention rate under his leadership. Through DTCPG he has worked with brands of different sizes, including GNC, Soylent, Skylar, GHOST, Heart & Soil and Taste Salud. At GHOST, a redesigned cancel flow lifted the save rate from 4.25% to 31%.

His work at DTCPG comes down to three metrics he argues every brand can measure and improve today: subscription opt-in rate, early retention (especially the first three months or orders), and average order value, which he calls an underutilized lever. In every brand he has looked at, a subscriber is worth two to four times a non-subscriber. On cancel flows, he argues against leading with a discount. He starts with why people are leaving, offers a fix first, and treats the discount as a last attempt.

He lives in Los Angeles. He has been meditating since he was five, and he started DTCPG when his first child arrived.