Cancel Flows Episodes

Jordan Narducci ran DTC at Kellogg, led DTC and Amazon channels at Momentous, and now runs DTCPG. On this Shopify podcast episode he walks me through how he helped one supplement brand go from 18% to 73% subscription opt-in, why a skipped order can hide a cancel, and how GHOST’s cancel flow went from saving 4% of cancels to 31%. If your subscribe and save is a flat 10%, start here.