Gideon Schalkwyk
Founder and CEO
Gideon Shalwick is a SaaS founder and video strategy expert focused on helping creators and personal brands grow their influence through short-form video.
He is the founder of Vubli.ai, a platform that simplifies distributing and optimising short-form videos across multiple social platforms from one place. Gideon previously built and scaled successful video education businesses and now helps creators be everywhere without burning out.
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Feb. 18, 2026
Be Everywhere: Why A Series Beats Trying To Go Viral
Stop chasing “viral”. Build a series that makes your Shopify brand show up everywhere, every week. In this Shopify podcast episode, Gideon Shalwick breaks down the hero platform strategy, how to repurpose one video across TikTok, Reels, Shorts, and LinkedIn, and the simple system to stay consistent without burnout.
Guest: Gideon Schalkwyk