Be Everywhere: Why A Series Beats Trying To Go Viral

Jay Myers (00:00)
So this is a bit of an interesting episode because right after this episode, I'm going to take the video footage from this. We're going to slice it up and I'm going to upload it into a tool called Vubli which I heard about maybe a couple months ago on a podcast with Pat Flynn. For those of you listening, Pat Flynn runs the Smart Passive Income Podcast. I was listening to it.

I heard about this tool. I happen to be looking for a tool that would allow me to easily upload and schedule all the content that you see listeners. If you follow my show on on Instagram and YouTube and you see the reels posted. So I have the founder of this app with me and the way this came about is getting in who's sitting here. He's chomping at the bit waiting to get when you get into it, but I just want to give a little bit of background because I.

I installed vubly. I started using it and I had a couple this the way my brain works running a software company. I had some ideas and thoughts and so I I messaged through the chat app on vubly and I said, hey, I had a question about this and here's maybe an idea. And your first reply was, hey, do you want to hop on a call and tell me all your ideas and I'd love to hear them and see if we can incorporate them. And I just loved that because I thought man, this guy's going to.

this guy's going to build an amazing product because he has that mindset of listening to customers. And I thought you'd book like a five minute call or something you sent in a meeting request for an hour, I think to hear every idea I had, uh, told you some of the ideas. You shipped some of them a week later, they're live and I use this app every single day. So I said, Gideon, I got to have you on the show because I know that Shopify merchants can use and benefit from, from what you're building. So thank you so much.

Gideon Shalwick (01:31)
Hehehe.

Jay Myers (01:51)
for coming. Tell us, we're going to get into it, but can you describe, I know I've alluded to it a little bit here, but tell me what is Vubli in a nutshell.

Gideon Shalwick (01:59)
Yeah, thanks for that. And that's such a wonderful, I guess, testimony, you know, to how we operate at Vubli. You know, we love, love, love feedback from our customers and then responding to them as quickly as we can ⁓ so that we can, you know, continuously improve the product and meet people where they are and what they need, you know, so that's really important. One interesting thing, if you're already Googling this, if you're looking for Vubli, we pronounce it Vubli, but you spell it V.

U B L I. So it's vubly.ai. VUBLI dot A I. If you want to check it out. Some people spell it a bit differently. We chose the sort of European pronunciation of it. But yeah, we started the business a while back and we just saw the need for people to easily and quickly post their short form video content to all the different platforms. Because as you know, Jay, if you're doing this regularly daily,

Jay Myers (02:34)
You

Gideon Shalwick (02:51)
Or put it this way if you're doing it once a week no worries You know you can post easily to different platforms if you're doing it once a day twice a day sometimes people do three or four or five times a day and You're going out to five or six different platforms. Then it becomes a total nightmare Yeah, so we wanted to create something that sort of takes that pain off your back and Do it specifically for short form video in particular because there's some certain things that that's specific to short form video that it's not specific to

Jay Myers (03:01)
Mm-hmm.

Gideon Shalwick (03:18)
say long form or images or text posts or you know the general social media stack that people have.

Jay Myers (03:22)
Yeah.

Well, I want to tell you what I love about it for those listening, because I, I think I was searching for something to make my life easier for posting because the challenge I would, I was running into, and I guarantee a lot of people listening or running into a similar challenges. I don't even know. There's five, six, you got Instagram, Tik TOK, Twitter, X, LinkedIn, YouTube, Facebook, Facebook stories. all these different platforms.

And sometimes you produce a piece of content and you post it on one. And my challenge was I would almost always remember to upload it to YouTube. That was kind of like the primary one. Sometimes I would upload it to Instagram. Sometimes I wouldn't. I actually started a Trello board and every time I had a reel or like any piece of content, I would have a to do and I would check each one and copy and paste stuff over and literally check each one. But to be honest, I looked back and probably only about half of the content that

Gideon Shalwick (04:04)
He

Jay Myers (04:18)
came from this podcast ended up getting posted because I just would get distracted and I wouldn't get to it. And then I wouldn't feel like a month later, do I want to post this reel from that episode a month ago? Probably not. So I would just let it, let it scrap. Um, so I know there's tools, other tools out there. This, don't, you know, you didn't invent posting across multiple platforms, but what I loved about it was the first thing that attracted to me was just ease of it. But then

there was this killer thing that you built that I didn't even know about when I installed it. And that was that I could build these prompts to generate the content for the post unique for each platform. So this is awesome because I think a lot of people are using some type of AI tool to produce content. Now I, I write, I give it guidance. ⁓ I'll write an example and I'll kind of give it structure.

But I think that's commonplace now as people are using chat, GPT or Gemini, but there's a workflow going back and forth, but you kind of built that all seamlessly into voodoo. Tell me, tell me about this workflow. And actually I, I, I'd love to actually show it a little bit too.

Gideon Shalwick (05:33)
Yeah, sure. It's interesting. You mentioned that that was sort of a bit of an Easter egg for you to discover that the AI stuff that you had so much control over it. And that was actually one of the key customer feedback things we got from people when, you know, as we were building it. So that's a relatively new thing we did. I would think we only made that available about six months ago or so, but because we originally had the AI prompts just on our side. didn't.

Jay Myers (05:38)
Yeah.

Mmm.

Gideon Shalwick (06:02)
We didn't

have it available for customers. So everybody was saying, the responses are great, but can we adjust it ourselves? Can we have our own prompts in there? So we thought about it. like, bother keeping our prompts proprietary? mean, everybody is going insane with their own prompts anyway on ChatGPT or Claude or whatever else. So we thought, let's open source it. Not fully open source, but the idea of opening it up to our customers at least. so, hey, here it is. Here's what we use for the defaults.

⁓ But you can make it your own, copy it if you want, completely delete it if you want, reset the default if you want, or use a combination of what we've got and your own ideas and tailor it in such a way that you can get the perfect response. And in fact, that was a big part of what our call was about as well, is to make that even better. And I've got some cool stuff to share with you, not on this call, but maybe afterwards with some of the things we've been working on behind the scenes to make that even better and to take it to the next level.

to help you get an even better result. So that's just in the pipeline, yeah.

Jay Myers (06:59)
Amazing.

And, and so, I mean, I always post different on different platforms and I think that's pretty standard. Like you, you write a certain way on LinkedIn versus Twitter versus Tik TOK versus Instagram. And so you can really tailor certain prompts for each platform and even the hashtags like on, on LinkedIn, for example, I'll usually add a couple of hashtags. I don't add 20.

But on other platforms, it's more acceptable and to common practice to add a bunch of hashtags. It just, don't see that as much on LinkedIn and you feel it feels out of place. If you have a post and you have 20 hashtags on LinkedIn versus TikTok, Instagram, it's you see that more there. So I love that the prompts are tailored by each platform, even the hashtags as well too.

Gideon Shalwick (07:38)
Yeah. Yeah. Yeah.

Yeah, for sure. Each platform is a little bit different. It's interesting looking at the spread of our audience, our target audience. Some people prefer just using the exact same post content or caption as people call it for every platform. And sometimes even for every video and they might change just one thing like the episode number or the series number or whatever. So it's quite a variety of different needs that we've got to cover.

Jay Myers (08:04)
Mm hmm. Right.

Gideon Shalwick (08:17)
But yeah, at the moment you can have a hundred percent unique response for each of the platforms. yeah, that's intentional. I'm not sure if everybody likes that. ⁓ We like it because it gives you that control. Some people prefer the simplicity of just being able to have the same thing over, but we've built tools for that as well. So if you just want to have the same thing, we've got a little button there that says, if you like this one, just copy it over to all the different platforms. I'm not sure if you've seen that one. ⁓

Jay Myers (08:28)
Mm-hmm.

I actually didn't notice

that yet, but that's awesome. Yeah.

Gideon Shalwick (08:43)
Yeah. So another little Easter egg. Yeah.

So for those folks who, who just don't want to think about it and they're just happy with what they want, what they have on YouTube, they can copy it over to Facebook and Instagram and LinkedIn and you know, all the other platforms we have available. So then I have to think about it. they, they just make that one decision once for the content and then say, Hey, this is going to be okay for all the other platforms. don't care that it's the same, but yeah, at the moment you've got that control to have it separately.

tailored for each platform as well.

Jay Myers (09:13)
So the reason I wanted to bring you on the show was, know, it's all e-commerce store owners listening and they're not specifically big content creators and YouTube stars. They're running e-commerce stores, but content on social media is one of the main ways people find out about your product, your brand, and it's how you build relationships with your customers. And I think it's really important that e-commerce brands

are paying attention and doing this because your audience is so critical. And so I, I know, I think that vubly has the potential to make people's lives easier in that process, which then if it's easier, there's more likelihood that it's going to get done. It's going to get published. But any, any advice? I think I heard you talk about this with Pat Flynn, your, ⁓ the hero platform concept and like maybe highlight that, but maybe any others for like,

Gideon Shalwick (10:03)
Mmm.

Jay Myers (10:06)
for brands listening who are doing a little bit on social, they're maybe seeing a little bit of luck, but they haven't gone all in. Like what are some strategies they can use?

Gideon Shalwick (10:17)
Yeah, I think there's a couple of things there to go through. is the bottlenecks that you have when it comes to publishing content. And the other one is like, should you be everywhere? And what's the best way to be everywhere if you want to be everywhere or should you just pick one platform? What's point of going out to different platforms in the first place? So let's tackle that first one first, the production side of things, is when it comes to video in particular, video posts.

Jay Myers (10:29)
Mm-hmm.

Mm-hmm.

Gideon Shalwick (10:42)
there are so many points at which you can fail, you know, and, and as time goes by, as goes by a lot of those failure points are getting removed. So to give an example, back in the day, when I started with this almost 20 years ago, the biggest pain point, was the tech side, the technology. So, for example, I started with, doing interviews with people just similar to this, but I back, back then.

And this is 2006, 2007, round about there. Uh, everybody was doing audio interviews, right. And that was the thing. And no one was doing video. so I thought, I well, I'm going to be different, you know, cause you know, if you understand that you're to be different, right. You got to be cool. Um, so I bought myself a camcorder and, and, uh, went to these, um, these events where, uh, you know, all these great speakers would be speaking. afterwards I approached them and said, Hey, do you want to come on an interview with me? And I'd have a hotel room booked with the camera I set up and everything.

Jay Myers (11:13)
Yes. Yeah.

Yeah. Yeah.

Gideon Shalwick (11:37)
And so I did all these interviews on video with this little camcorder and the big plan was to turn it into some sort of a podcast or a meme. Actually, wasn't a podcast. Podcast wasn't a thing back then. But it was going to be a membership site and I was going to write a book from it and blah, blah. I had this huge vision for it. Turns out that those files that came from the camcorder were so big that it completely killed my computer and at the time and,

You know, just became such a big barrier for me. That project never saw the day of light. And I interviewed like, I don't know, 15 or so people, 15 or 20 people. And, know, all of them, even though I gained incredible knowledge and experience and great connections from it, I just wasn't able technically to make it happen. And so you look today now you can iPhone or a mobile phone and that completely takes care of that problem. The recording or the technical side is completely, the bottleneck is gone.

Jay Myers (12:08)
Hmm.

Mm-hmm.

Yeah.

Gideon Shalwick (12:33)
You know, it's no, no problem there anymore. the next, the next problem was like the ideation of, of content and what should I create my content about that's kind of been solved now with AI too. ⁓ and, and, know, other ways of just coming up with content. ⁓ but really the next one is, the posting side of it. How do you, how do you, especially if you want to be everywhere and post to different platforms, that's, that's the latest bottleneck. You know, it's like you, you, you create your content, problem and you're ready to post, but now, boom, you're stuck.

Jay Myers (12:34)
Mmm.

Mm-hmm.

Mm-hmm.

Gideon Shalwick (13:00)
And then the question is, do you go just to one platform or do you go to all of them? You know, as many as possible, all the main ones. And there's various ideas on that and people's ideas have changed. if you asked me before Vubli, say ⁓ five years ago, what should the strategy be? I would say pick one platform and just do that really, really well. And only once you've built great momentum with that, then move on and add one more platform, you know.

Jay Myers (13:29)
Any any strategies on how to pick which platform just whichever one you're comfortable with or?

Gideon Shalwick (13:28)
and do it like that. And that was.

Well,

yeah, back then, the advice certainly was, uh, pick, pick the one that you're, that you think you have the best potential of succeeding at. And that's the easiest for you. So it's lowest hanging fruit approach. You you look, you look so, so for me, it's always been YouTube. Uh, and, and, and, know, part of that, part of that decision making is where's your audience, where are they hanging out? Are they, are they sitting on, on YouTube? Are they on tick tock on Instagram on LinkedIn? Uh, X, you know, where, where.

where do they hang out the most and where do you want to go and meet them the most as well? Like which platform do you feel the biggest affinity to, to, you know, to, to spend most of time on? And that advice hasn't changed too much actually with the, with, with just one addition. The, and the big addition there is that now the change is instead of just picking one platform, you still do, but now you call that your hero platform. And this is what I want to talk to Pat Flynn about.

You still have your hero platform, in my case it's YouTube, but then you also post the same video everywhere else. I mean, if you can, without any extra effort, why not? Right? Because what happens is that with, especially with short form video, you might publish something on YouTube, YouTube shorts and that same video, if you have it on TikTok and Instagram reels, Facebook reels, X and LinkedIn as well.

Jay Myers (14:30)
Mm-hmm.

Mm-hmm.

Gideon Shalwick (14:54)
you might notice that, hey, that video went viral on TikTok or it got like 10 times more views than on anywhere else. The next day you might see another video, this time it goes viral on YouTube and none of the other ones. And so, you know, what's great about that strategy is that even though you pick one platform as your hero platform and you spend your most of your time, attention and effort on that platform, but still post everywhere else with a tool like Vubly,

Jay Myers (15:01)
Hmm.

Gideon Shalwick (15:19)
It opens up that audience for you and it introduces you to audiences you never would have seen before. And I think that's, that's really where the magic happens.

Jay Myers (15:28)
Yeah, it makes sense because it's kind of, it's, it's overwhelming for some people to think they might not. If you don't live in tick tock, all the nuances of tick tock, that's okay. Just post how you would post on YouTube, but at least syndicate the content to tick tock. So at least, at least it's there. I mean, tick tocks, everything is algorithm based now anyway. It doesn't matter if you have a single follower, but if the algorithm picks it up for whatever reason,

It's not whether you have a million followers or not. It's whether the content gets picked up. It's going to get picked up, right? So it.

Gideon Shalwick (16:01)
Yeah, that's a really good point,

Jay, actually, that I didn't make, yeah, the algorithms are, it's the algorithms that are driving it at the moment, you know, you, and they're all slightly different and they all get driven and motivated by the different audiences as well, you know, so TikTok audience might drive a different kind of response than a YouTube shorts audience. But that, yeah, everybody's been saying that it's not about your subscribers anymore. It's about each individual video that you make. So if you,

Jay Myers (16:26)
Mm hmm. Yeah.

Gideon Shalwick (16:30)
You know, if you have, you know, if you've got two subscribers, you could get a video that gets a million views. If you've got five million views, you get, you can create a video that only has two views. You know, so it's.

Jay Myers (16:40)
Right? Well, I think this just goes to

show like if someone says, well, I don't have any followers on, on tick tock. I haven't built up an audience there. It doesn't matter. Like post there, let the algorithm do what it does. And yeah.

Gideon Shalwick (16:46)
Mm. Doesn't matter. No, not anymore.

Yeah.

Yeah. And it used to be like a, a subscriber game, you know, like if you have the subscribers, then, then you were the big, big shot, but now it's, it's a view game and it's an engagement game. And it's, it's the, you know, it's creating content that, your target audience is interested in consuming. That's really what it's about. And it's, it's always really been about that, but it's just, it's been measured in a different way, like, especially on YouTube. You know, you were, you were, you know, you.

Jay Myers (17:14)
Mm-hmm.

Gideon Shalwick (17:17)
your subscriber base was considered more important these back then than it is today. I mean, and don't get me wrong. I think it's still important. Like, you know, having subscribers so, so that you can have repeat views, but it seems like the algorithm oftentimes, depending on who you talk to, this is interesting actually, depending on who you talk to, but it seems like in most cases it opens you up to new audiences that are not your subscribers. ⁓ but I just interviewed, Daniel Batal, for example, for him, it's actually the opposite way around.

Jay Myers (17:39)
Mm-hmm.

Gideon Shalwick (17:44)
He gets, he gets a lot of his views from, from his subscribers, as well as from SEO, which is really interesting. So, so, so it's not, it's not necessarily all the same, but in general, it seems to me that, you know, you can, it's not so much about subscribers. It's about creating great content. That's really what it comes down to. It's figuring out who it is you're creating content for and creating that content that they will love and that they will want to share. so yeah, that's the change in emphasis.

Jay Myers (17:48)
Mm-hmm.

And when you

say SEO, you mean search, like when the videos surface in search results or in the AI overview. so the video, it's not just YouTube that it's showing. You might have no followers, but if it's relevant to a search, Google's gonna show it in a search result.

Gideon Shalwick (18:13)
Yeah. Yeah. Yeah.

Yeah. So, so this is from, from Daniel's perspective. ⁓ so he's a YouTube guy. So this is specifically, related to YouTube shorts in particular, but what he would have is, it gives it get both, I didn't a hundred percent check this, but from my understanding is he would get, views from the search function inside YouTube. You know, so people would search for a keyword and then his video would come up inside YouTube.

Jay Myers (18:48)
Mm.

Mm-hmm.

Gideon Shalwick (18:53)
But then it

Jay Myers (18:53)
Mm-hmm.

Gideon Shalwick (18:53)
also get those same videos show up on a Google search. Um, and, you know, I'm assuming now with, you know, AI integrated into it as well. So it'll also serve, uh, videos like that, but I'm not too clued up on that at the moment. So, but that that's probably going to be the next game as well. But again, it's, it's, um, there's, there's an SEO play as well here, but I asked him about it. I so do you, do you do like crazy amounts of, you know, keyword research and SEO optimization stuff? he says, no, it's actually, he optimizes for the human still. So.

Jay Myers (18:58)
Right.

Mm-hmm.

Gideon Shalwick (19:23)
So think there's a combination

Jay Myers (19:23)
Mm-hmm.

Gideon Shalwick (19:24)
of being aware of what people are searching for, but then still thinking, hey, you're not creating this for a robot or for a search engine. You're creating this for a human. But with that knowledge of still within the right topic or within the right keyword, sort of ⁓ cloud, I guess you could call it. if you've got a product, for example, if you're in the e-commerce business, then it probably still is a good idea to have the name of the product there inside your...

in the video content itself, but maybe inside your, your title description and tags as well. You know, I think that makes sense to, to, to give the platforms that, that additional vote of, vote of, confidence or additional information that they know that this is what your video content is about. So I don't think it can hurt at all.

Jay Myers (20:11)
I mean, every single thing I search for, I've started using the Google search a little bit like ChatGPT, like because you know that it's gonna show the AI overview, right? So that top third is now basically an AI response and then the search results. And so I sometimes will write a question in there. Like I used to search, like so for example, let's say I'm searching for...

Gideon Shalwick (20:19)
Mm.

Jay Myers (20:34)
I used this example the other day, like how to catch a certain type of fish. Let's just say a walleye fish. It's like fishing Canada. you have the, probably don't have those there. Yeah. Okay. So if I'm Googling or saying how, what, what lure do I use to catch a certain type of fish? Well, I'll, I might put that in chat GPT and get a big long answer, but I just throw that in Google and the AI overview now always has a video.

Gideon Shalwick (20:38)
Mm-hmm.

No, we didn't have those here now, but we do have fish over here.

Jay Myers (21:00)
that always has a video for any question. Like it'll give a couple steps, it'll have a video. So if I'm selling fishing lures, I'm probably going to make videos that have details about how to catch that specific type of optimized for AI to show it in its in its overview. ⁓ And then in the description links to my products and everything else like there's, it feels like Google is really

Gideon Shalwick (21:01)
All

Mmm.

Jay Myers (21:24)
leaning towards showing video everywhere they can, especially if it's hosted on YouTube.

Gideon Shalwick (21:29)
100%. Yeah. And it's interesting how the shorts game has grown over the years and how that's become a big emphasis. Like if you do a search on YouTube now for anything, you'll see shorts results very prominently displayed. And that's been quite a big change in a say from a year or two years ago. Shorts used to be sort of like more the, you get it in the feed thing, but now, you know,

Jay Myers (21:47)
Hmm.

Gideon Shalwick (21:54)
you do a search on YouTube and you see shorts. know, like it's, very, very prominent. It's almost actually, I don't know what it is like at the moment, but last time I checked, like every, every five results, you get a, you get a whole row of shorts results, you know? And so maybe that's even ramping up. I haven't, I haven't checked what the numbers are at the moment.

Jay Myers (22:11)
Well, I read a stat actually

just yesterday that shorts consumption has gone up 50 % 54 % year over year since 2024. So in last two years, it's compounded growth 54 % year over year. So I mean, and it's yeah, it's it's these are not highly produced pieces of content. This is holding up your phone with a selfie talking about your product.

Gideon Shalwick (22:25)
Right? Yeah. I'm not surprised. Yeah. Yeah.

Yeah. Yeah.

Yeah.

Jay Myers (22:40)
I think for brands listening, that's probably one of the biggest questions they have is like, what content do I produce? mean, it's like show a pile of boxes ready to go out the door. Like you're shipping the team, like printing labels. Like, did you have a day with a bunch of orders? Like talk about your boxing stuff up till midnight or whatever it is. Like you're launching a new product, give little sneak peeks. Like there's so many things that I think.

Gideon Shalwick (23:01)
Yeah.

Jay Myers (23:06)
like behind the scenes type of content that brings people into that story, right? So any...

Gideon Shalwick (23:11)
Yeah. Yeah, that's, it's,

it's been interesting. Like, are you going to ask about what, what tips on, how to create content that goes, goes viral or, you know, great content ideas.

Jay Myers (23:18)
I was going to ask that like, do you have, do you know what,

like, what is, you, can you see that in your, in the backend of OOBLY like which scripts make it or types of content go viral? Like, yeah, we want to know the secret.

Gideon Shalwick (23:28)
Yeah. No, we, we, mean, I,

we, we, we don't have a, you know, softer that analyzes all of that. We, probably could if we wanted to. ⁓ but at the moment we don't, but, ⁓ so I just sort of get a feel for, for in general looking at what people are doing and sort of use they're getting. But what's been really interesting is I've been, running, I started a new podcast for verbally it's called the, the verbally podcast. Very creative.

⁓ and original, but, there are interview two kinds of people. One, ⁓ people who are doing short form buttons, particular teaching other people how to succeed with short form video as well. So that's one group. But then I also interview case studies of people who've done really well with short form. And I asked them what the heck have you done, you know, to, to go viral or, you know, what is the secret? And there are a few things that, that everyone is saying that's

Jay Myers (24:12)
Mm-hmm.

Gideon Shalwick (24:21)
that's repeated over and over and over again. from almost all of them are saying, they're all saying different things, but there are a few, like two or three things that are the same. One is the biggest step is to go and look what's already working. Like, so you look, you go and search for the viral videos in your industry that are already crushing it. Okay, so that's the first step. Then you model from them. You don't copy them, but you model from them. You sort of look at what are the hooks they're using, what are the structure they're using.

Jay Myers (24:33)
Mm-hmm.

Gideon Shalwick (24:49)
⁓ you know, what, what sort of, they, is it in a studio? Is it outside? You know, like, what is, what is it about that video that you can model from, ⁓ as a beginning point? Right. So, I would probably add a step even before that and, but it's sort of assumed, but that's your, your, your nation, your target audience. What's what's your, what's your topic? You know, that's, that's probably.

Jay Myers (24:57)
Mm-hmm.

Gideon Shalwick (25:09)
That's like the ace card. That's the most important thing. If you've got a topic that nobody's interested in, it doesn't matter who you model from or how good your ideas are. If there's nobody there who's interested to go and watch your content, you're just not going to get the views. So topic selection is huge, know, but from that, within that topic, then you go to see who are the winners, who's already succeeding. And then you model from that. And then the next biggest idea from that is, yes, there's your hook and

creating engaging content and have good call to action, all this sort of stuff. I think that comes maybe fourth, but the third biggest one for me is to think about how you can create or set up your content in a series format. There's different names for this. Some people call it a series, some people call it stories or episodes or silos or,

Jay Myers (25:51)
Mmm.

Gideon Shalwick (26:03)
There's a whole bunch of different ideas of formats, formats, another way that people label it, but it's all the same thing. And basically what it means is finding a, let's call it a series, which is a video format that is essentially almost exactly the same every single time, but it's a winning one. It's a winning formula, it's a winning format.

Jay Myers (26:22)
Mm-hmm.

Mm-hmm.

Gideon Shalwick (26:28)
And then just, you just change the content and it can be as crazy as this example. with, with Daniel that I just interviewed, Daniel Vital, he's, he's really worth looking to if you're interested in YouTube and growing on YouTube. ⁓ so if you look at his shorts, they're doing really well and, he only has one hook. It's exactly the same hook every single time. So it's the same recording. It's not even, he doesn't even re record it like.

Jay Myers (26:30)
Mm-hmm.

Hmm. What is it?

Gideon Shalwick (26:53)
I was quite surprised to see that because I thought, maybe you need, you need to record the same thing, but record it differently. No, he's got the same video file that he slides into the beginning of each video. It's exactly the same. And then he gets into the content of the video. But, ⁓ I'm not saying, you know, that's worth testing. If you can find something that, that, that wins, why not keep using it? But the idea is that you have a format, with a certain structure, that, that you may be.

Jay Myers (26:57)
Right.

Yeah.

Gideon Shalwick (27:20)
model from from these winning videos and you just add your own content in it. So the format every day is the same and literally like the winning ones, the people are doing the same. It is they found a format that works and they just keep on crushing that format until it stops working and they find the next one. But the people who seem to be winning, it's like, it's almost like if you look at Pat Flynn, he's a good example with a short pocket monster. Yeah. What is it? Will it? Should I open it or should I keep it sealed? Right.

Jay Myers (27:41)
100%. I was literally going to just say that.

It's

a little jingle and he's got a pack of Pokemon cards. Should I open it or should I keep it closed? Something along those lines.

Gideon Shalwick (27:50)
Yeah.

Yeah. Should I keep it sealed? Exactly. So,

and it's exactly, so that clip, is exactly the same every single time. And so he might vary like the beginning of it, like with something like, what's up guys? Or, you know, check out this, I found this cool, cool me a deck or something, but then it's like, should I open it or should I keep it sealed? And it's always the same.

Jay Myers (28:14)
Well, and he apparently

tested that hook. He had slight variations of it, used a different word like, should I keep it closed, sealed, different things. And he like tested everything about that, found the hook that worked. And then to your point just repeats the exact same one. And he's grown, I don't even know how many millions of subscribers, but he hit a million in like 40, 45 days from launch.

Gideon Shalwick (28:27)
Yes.

Yeah, last time.

Yeah, he smashed it. So, so I interviewed him on this as well. he, if I remember the numbers right, after 301 days, he had, I don't know, 2.5 million subscribers or something like that. But it was, it was like two something billion views or something like crazy numbers of views, just 300. So it's under a year. And, and the interesting thing about his experience was that he

Jay Myers (28:53)
Cheers.

Gideon Shalwick (29:09)
didn't show any real results for his shorts, uh, for, uh, I forget the number, but it was, think it was something like day 35 and then on day 36, boom. It's like, it's, was getting like a few hundred views every time for his videos and then on day 36, 700,000 views all of a sudden. And that was his breakthrough point. Yeah. And I asked him, so what was it? You know, what

Jay Myers (29:20)
Mm-hmm.

Mmm.

The algorithm just picked it up.

Gideon Shalwick (29:35)
What was it that made the difference? Did you do something different for that video or what was it? Cause I, you know, everybody wants to know the secret and you see any say basically his answer was he didn't really know, uh, except that he kept on going and he, he, he, did notice some small things that he changed. But I think part of his answer was also that he just kept on going and, and YouTube in that case, um, you know, was found the right audience for him finally. So like it took him 35 days. think some, some people.

Jay Myers (29:39)
Yeah.

Gideon Shalwick (30:04)
I think that's relatively short. Actually, some people take a lot longer before they, before they hit it off. Um, but yeah, he found that format. He kept on going and yeah, now a few billion views later, a few million subscribers later. He's just, he just continues to smash it and he still continues to, um, to test different formats every now and then, but that's still his main one. If you look at his content, I don't watch all these videos because I'm not interested in Pokemon cards myself, but, uh, from what I understand is, um, pretty much the same format every single time.

you know, in general.

Jay Myers (30:34)
I love the concept

of coming up with a series. I, my mind is just spinning with, and so many ideas. I'm to throw a couple out there that I've seen some brands do, and you can definitely replicate this for those listening. ⁓ I saw one brand once a month, they call a customer, they have their iPhone there and that gets other filming with another iPhone. They pick a random customer, they call them and they refund them. They, so someone who just placed an order, they just call them up and they say, Hey Gideon,

Gideon Shalwick (30:58)
Okay.

Jay Myers (31:03)
Saw you just place an order once a month. We like to bless someone with a refund. And so we're refunding you $520, but we're still shipping order you're getting today. And sometimes people cry on the phone and sometimes they, they just blown away and just like, you know, they just, it's the best advertising I've seen people do where they, they put secret stuff inside boxes. And so they'll be packing up all the boxes to ship out and they'll put something, some little

Gideon Shalwick (31:15)
Wow, that's cool.

Jay Myers (31:31)
could be an object, could be a trinket, could be a fidget, could be a note, could be something. And then they blur out the addresses and they'll say, okay, we're putting in this week's secret thing is whatever. And we're putting it in. And then people wanna know if they get it. And it's like tag us on social if you get it. And it's easy to do little things like that. Like you don't have to be overcomplicate things and then do it consistently. Yeah.

Gideon Shalwick (31:39)
Nice. Yeah.

Yeah, exactly. Yeah. Yeah,

exactly. And the other additional thought on that and that I've been trying to experiment with as well, I've doing Pat's, mentioning Pat quite a bit here, but he's actually running a 30 day video challenge at the moment for short form. And I've been in that. I haven't been posting every day, but I've learned a ton from it. But one of the key distinctions I

came to realize with this idea of the series, I always used to think that it needs to be like an episodic sort of kind of series. One story, then the next part of the story, then the next part of the story. That's way too hard. It's like if you're in Hollywood, sure, you go ahead and do that. But this is actually a lot easier. It's the same thing every time. However, I think it was Pat that mentioned this as well. If you can instill into the viewer that...

Jay Myers (32:22)
Mmm.

Yeah. Yeah.

Gideon Shalwick (32:43)
What is it that, um, uh, what's the word I'm looking for? The sort of looking forward to the next episode, the anticipation. That's the word I'm looking for. Sorry. Yeah. If you can instill some anticipation in your content that they will want to watch the next video to see, what happens next? Um, so doesn't have to be like this huge episodic sort of thing, but so he mentioned, so this, for example, format where you, uh, you learn a new skill, you know, and, and, uh, and people want to follow along because now you start with.

Jay Myers (32:50)
Yes, anticipation. Yeah.

Mm-hmm.

Gideon Shalwick (33:13)
Hey, this is day one of learning how to be more productive. You know, I did a bit of a productive series and, um, and, people, if you want to follow, you don't even have to tell them, you know, cause just by the virtue of saying, um, Hey, this is day one. There's going to be a day two most likely. So people will subscribe then, uh, to want to watch the next one, uh, or they want to tune in, or they're going to go to your, uh, your, your profile or channel page and go, where's the next video on it? You know, maybe I only got served day two out of 500. want to, I want to see more.

Jay Myers (33:27)
Right.

Gideon Shalwick (33:42)
So if you can build that into your videos so that there's that expectation or looking forward to anticipation of, there's more, you know, can, I can experience more of this. That's cool. So, so that, that I think that was another really cool idea to think about, cause it's like, it's, it's one thing to create or to pick a format that, that has a viral nature to it. But then the, the, the thing is,

Jay Myers (34:06)
Mm-hmm.

Gideon Shalwick (34:09)
You want to get people coming back as well. You don't want to just get new people all the time, you know, cause it's, you know, as, as you know, in commerce, any business, you're, most valuable or the easiest customers you get other repeat customers, know, cause in the highest, return on investment is your repeat customers. Cause you don't have to market to them again, et cetera, et cetera. And they buy more from you. They spend more for me, et cetera, because they already have an existing relationship with you. So.

Jay Myers (34:21)
100%.

And I bet you

the algorithm picks it up too. The more people that watch over and over, it just shows the algorithm that you're making good content.

Gideon Shalwick (34:39)
That's right. Yeah. So yeah. Yeah. And again, if you, you can sort of engineer it in a way that, that is designed to, to get people to want to come back and watch more of your content. I've, you know, sometimes you watch a, okay, here's a good example. ⁓ you know, you might, I might see a video on, on Instagram and it's gone viral and it's great. but then I think,

It's probably the only one of its kind though, or what I want see. You know, don't, I don't really particularly care if there's another, if I see another one that's kind of the same, go, ⁓ you know, yeah, it's cool, but it's not as cool as the original one, you know, or, so it's that idea of it's kind of the same thing, but it's different. And this progress that there's a change, you know, there's, there's something that is unexpected. in, in, in Pat's case, like it's always the same, but this, the thing that changes that's like,

Jay Myers (35:16)
Yeah.

Gideon Shalwick (35:25)
There's an unexpected thing happening inside each video and you want to see what happens next. You know, so think that's, that's quite a cool thing to think about.

Jay Myers (35:29)
Yeah. Yeah.

Hey Gideon, we're gonna take a real quick break here. When we come back though, I wanna talk to you about how you package up these videos, titles, thumbnails, do those matter? Do subtitles matter? Some of those questions, what matters, what doesn't? But just wanna take a quick second to hear from some of our sponsors that make this show possible. So we'll be right back.

Okay, we're back and Gideon, do thumbnails matter? People spend so much time on their thumbnails. I know I spend a decent amount of time, but actually, last couple of weeks, I was wondering, they even matter? What matters, what doesn't?

Gideon Shalwick (36:08)
Yeah, great question. I certainly for long form, no question. It matters big time. And that's, that's why you've seen so many of the big YouTubers talk about that and the importance of, of thumbnails and even, you know, thumbnail software, Mr. Beast released some software for it and got massive backlash because of AI and people are talking about taking jobs away from, from, um, you know, the thumbnail creators, but there's a whole industry around just thumbnail.

Jay Myers (36:34)
Hmm

Gideon Shalwick (36:35)
creation and know, AI is trying to take over that a little bit, but I'm not sure if it's managing that just yet. If it's, if it's doing quite a good enough job just yet, but yeah, certainly for long form and specifically on YouTube, that's always been important. I mean, I, I wrote a report on this, the importance of thumbnails and how to create good thumbnails back in circa 2009, 2010. Um, and the, the, basic ideas.

for creating great thumbnails, it hasn't really changed. There's a few things that people are doing slightly differently compared to, when was that? It's 15 years ago now, right? So things have progressed a bit, but the essential basic idea is still the same. Now, the question is, and just on that point, when you ask a very successful YouTuber what's most important for getting views, let's say, okay, topic, number one, probably, then number two is,

Probably you're a thumbnail. And you go, what your thumbnail? so yeah, your thumbnail because discoverability is huge on, on place like YouTube. People do a search and then you get judged or people's decision on clicking is based on the thumbnail. You know, it's like, sure that the title and stuff, but they see the thumbnail first. So your thumbnail is, is Uber important when it comes to long form. Now the big question is for short form, what about that? Cause in short form, people are just scrolling on there with their thumbs on their phone. They never see a thumbnail. So what's the point of a thumbnail?

Jay Myers (37:34)
Hmm, number two.

Mm.

Gideon Shalwick (38:01)
⁓ Well, guess what? If you go to YouTube, we mentioned this earlier. Let me just actually check this now so I can sort of verify this because I try not to spend too much time.

Jay Myers (38:08)
Yeah, there's often a section that

shows all the shorts kind of in a bar as you scroll like there. It breaks it up and I think Instagram does that too.

Gideon Shalwick (38:18)
That's right, so I'm gonna, can I share my screen so people can see that? So let me share this now, share screen.

Jay Myers (38:21)
Yes, yes.

Gideon Shalwick (38:24)
our screen. So hopefully there's nothing embarrassing showing here, but this is, let me show, share. Yeah, so, okay, some ads at the top. And then look, so there's three results here at the top.

Jay Myers (38:27)
We'll see your YouTube algorithm.

hey, I see a Shopify

1 % real right there.

Gideon Shalwick (38:39)
Well, guess what? I watched some of your content, so that must be a reason. Yeah, this pad, I've been watching some pad videos. Well, this is actually one of my own ones. I'm not sure why it serves me my own ones, but look at that. There's this one line of, you know, long form. And then the next row is all short form and is one, two, three, four, five results. Okay, cool.

Jay Myers (38:43)
There we go.

Yeah, so this is

so perfect right now because that reel that you're seeing right there that, ⁓ yep, that's a guest from, ⁓ just recently, but the real just went out today and this, this reel actually has a thumbnail at the beginning, but I chose not to, know, how with YouTube you, ⁓ you have the first scene can, can become a thumbnail.

Gideon Shalwick (39:04)
this one here.

Hmm?

Yep.

Jay Myers (39:25)
I was experimenting just as of the last couple of weeks with either using a thumbnail or using one spot in the real where there's like a sentence that looks maybe intriguing. And so this one it says building a brand and he's got a little bit of a questioning face. Right? And so I'm doing a test as we speak versus, ⁓

Gideon Shalwick (39:41)
Hmm. Funny look on his face. Yeah. Yep. Good. Yeah.

Jay Myers (39:51)
you know, like kind of the thumbnail on the left there, which obviously Gary Vaynerchuk knows what he's doing, but it's got a title and it's got certain things. And so I, I sometimes the overpolished stuff I don't click on myself.

Gideon Shalwick (40:03)
Yeah, right. Right. Yeah. So that's an interesting thing with shorts now, because, know, like with, with, with the, the longer form ones, there's, you know, that's been developed into an absolute art. You know, what, what is it that gets people to click, you know, and, these thumbnails are pretty big, know, so our eyes, like, I don't know about you, but I hardly even look at the description down here or the title and text, you know, it's like, I just look at the thumbnail, ⁓ you know, and, ⁓ so here's some game stuff.

Jay Myers (40:12)
Yes.

Yes, 100%.

Gideon Shalwick (40:30)
Okay. Here's long form again. So again, there's Pat. is a ⁓ live show coming up from Pat. but you know, look at this one with Jackie Chan. Yeah. That's a, that's a good thumbnail. I mean, there's no text on there, but you go, well, that's a funny looking thumb. It grabs your attention. There's color. There's a bit of pink and yellow, like very bright stuff. Correct. Yeah. And so at the moment that I'm not seeing that same kind of trend was short form yet. And

Jay Myers (40:42)
Yes. Yeah. Yeah.

is a little bit of a what is going to happen one second after that scene.

Gideon Shalwick (41:00)
I think the reason is, especially on YouTube, they've made it really hard to get thumbnails showing for short form. I don't know why. Like I don't know why they just give people the option. Like Daniel mentioned that YouTube mentions this second hand knowledge, but ⁓ apparently they just wanted to make the experience so easy and simple for people when it comes to shorts. They thought let's leave out the complication of thumbnails. But my argument is why...

Why not make it optional for everyone else who wants to use thumbnails? Because look how prominent this is in a search. Like I didn't do this. This is just in the homepage. Like if I do, let's say how to create a Shopify store. I don't know. This is trying to think what someone might do in your case. So, okay. So this is slightly different. So these small long form results here, but let's keep scrolling a bit and then boom. even on a search result, this

Okay, they were one, two, three, four, five results, right? Of long form, horizontal, yeah? And then the one, two, three, four, five of short form, boom, okay. And you keep scrolling and there's one, two, three, four, five, six, seven, eight, nine, 10. So it's a bit more, probably depends on the industry. It's a little bit more, I don't know, 10 or whatever. And then the short form again. The point is that this is becoming more more prominent. And you look at the, you can just see the difference here between, let's say this Shopify one.

Jay Myers (41:58)
horizontal and then comes the short form.

Yeah. Yeah.

Yep. Yeah.

Totally.

Gideon Shalwick (42:22)
thumbnail here and these none of these have a thumbnail now I wonder I imagine I don't know how much stats there is on this yet but if there are videos here with proper thumbnails if they would get more views as a result you know the ones come surely they must and but but now the big question is how are short form thumbnails different to landscape in a long form thumbnails like what

What should be different about them to get that click? Is it going to be the same rules? Cause like for landscape long form videos, oftentimes you want to have a face in there. You want to have some color. want, you don't want to make it too complicated, et cetera. You know, I've read that you actually don't want to have your face on the right hand side. You can get slightly better results if your face is on the left hand side. And you know, things like that, because your eye first goes to the face and then to the text. if it's, so this is a good example. If your face goes to the right hand,

It goes to see the pretty girl on the right hand side first. And then it's got a sort of track back to the left hand side to see what it's about. So you lose, you lose a fraction of a second there. So, ⁓ know, little things like that. So the big question is. This is now vertical for short form. What, what is the winning formula there? And I don't know. I haven't seen many people talk about this just yet. ⁓ I've got some of my own ideas on it. Did my own research on it. which I, what I think might work, but I, I'm kind of with you on that. think the more organic looking things.

Jay Myers (43:34)
Yeah.

Gideon Shalwick (43:49)
might do better. ⁓ But one thing that I think is always in common, whether it's content or thumbnails, is you can sum it up on one word and that's curiosity or intrigue. You know, if you can create a video or an image that creates or invokes curiosity or intrigue, then your chances of getting clicked on or being watched is much, higher. Just go through the roof. So if there's one thing from this whole interview that you can think of, that you can take home is like, how can you create more curiosity or intrigue in your

Jay Myers (43:50)
Yeah.

Yeah.

Gideon Shalwick (44:19)
Either your video content or your thumbnails. Yeah. Or your titles and descriptions and captions. Yeah, for sure.

Jay Myers (44:23)
Interesting.

Yeah, and captions. That was the other thing I wanted to touch on. Are would you say they're a must or let the or do you let the platform just put on their auto captions? Do you recommend people create them themselves or?

Gideon Shalwick (44:38)
Yeah, so let's just clarify the terminology there. there's, when people use the word captions, it's a little bit confusing these days. can mean two things depending on what you're talking about or what you're referencing to. on, if you, if you say captions, that's the text ⁓ that's inside the video that's been edited in. ⁓

Showing on your video. So the words, as you speak them, right. That's that's showing on, on the actual video, those are captions. So we've been more recently just been trying to call them subtitles. You know, it's a little bit more specific, but some people, lot of people call them captions still, but on Instagram, ⁓ they call the text that goes on the side, you know, along with your video, not on the video, the, you know, what we might call a description on YouTube. They call that the caption and then same on, ⁓ think tick tock calls it a caption as well.

Jay Myers (45:24)
Mm-hmm.

Right.

Gideon Shalwick (45:32)
you know, Facebook reels might call it a caption as well. So it's a little bit confusing, but if you're talking about the subtitle one, whether you should have, have, ⁓ you know, the, the text burnt into the video answer is a hundred percent. Yes. I think, and if you can have it burnt into your video, that's just been standard advice. Absolutely go for that because that means, that means no one else can remove it. you know, they can't turn it off. It's always going to be there. ⁓ but the other reason for having it as well as, you know,

Jay Myers (45:40)
That's what I meant, yes. Yeah. Okay.

Gideon Shalwick (46:02)
The platforms are different, but some of them still play autoplay your video on silent mode. And, you know, it's important to show the captions so people can quickly see what the video is about, um, before they click away or before they click on it to, um, to keep watching. Uh, but you know, lot of the other platforms, a lot of this platform is actually play your video with sound on these days. Um, so the captions arguably becomes less important and then it becomes the, like, uh, an audible hook.

Jay Myers (46:08)
Mm-hmm.

Yeah.

Gideon Shalwick (46:32)
becomes much more important than the visual hook, which often would be part of the caption strategy. Yeah, so there's a lot to it. Yeah. Yeah. But in general, get it in.

Jay Myers (46:37)
Yeah, I actually won't even open.

I won't open TikTok on my phone. I there's probably a setting. I just haven't done it yet. But TikTok is one of the platforms that by default the audio is on where like if I open Instagram and I scroll the audio is not on. I have to click on a reel for the audio to play. But I actually don't open TikTok because that if I don't know if I'm in if I'm in bed or if I'm somewhere and

Gideon Shalwick (46:57)
Right.

Yep. You wake up anyone

else who's trying to sleep. Yeah. 100%.

Jay Myers (47:07)
Who knows what real is going to play to like tick tock play the most random real too. So, ⁓

so I think another, just another reason why having the captions are, really important. ⁓ okay. Well, before we run out of time here, I want to maybe like a one thing I want to end on. And then I know we've got an amazing offer that you've put together here, which I just, you know, for listeners, stay, stay tuned to the end because, ⁓ if you want to use Vubli, I use it and it's been

Gideon Shalwick (47:18)
Totally.

Jay Myers (47:34)
an absolute lifesaver for me. We've got a really, really awesome offer. But for brands listening, did you say you're doing the 30 day challenge with Pat Flynn? Okay. Well, one of the questions I wanted to ask was, what would be a 30 day challenge for a brand to start?

Gideon Shalwick (47:42)
Yeah, I was just doing it my personal profile, I've, you know, I've,

Jay Myers (47:51)
and something to do is something to implement. I don't know, maybe if there's some learning from there or your own, but you know, what, what do you recommend someone who's not, not starting from zero, like they've got their account set up, but they want to actually make an impact in their business with content and social media and video and video form. Any advice that you can give on that.

Gideon Shalwick (48:15)
Yeah. A lot of this advice from, from Pat, mean, I've, I've been doing this for 20 years now, so I've got some of our own stuff as well, but it's the, you know, the, short form stuff is sort of like a relatively new thing that I haven't had as much success and experience in myself. So I'm going to sort of defer to Pat's advice a little bit here. So he talks about, you know, one key thing at the beginning is to, uh, when you measure your progress, don't measure it in terms of views or likes or comments and subscribes and things like that. Measure it in terms of.

Jay Myers (48:29)
Hmm.

Hmm.

Gideon Shalwick (48:45)
Uh, you know, um, posts, how many posts are you posting? did you post today? So after a month, if you posted 30 days, know, the 30 posts, you know, check, you know, so, so measure your progress in terms of, um, runs on the board in terms of how many times you've posted, you know, see if you've, if you posted a video, great. Uh, it's not about the views at the beginning. So, and, that's, I've certainly found that with, with, um, my own participation in the 30 day trial or 30 day, um,

challenge was that when you force yourself to post every day, a few things happen. One is you've got to figure out a way to, to habitualize this, to make, turn it into a habit, right? So that you can repeat it and that it doesn't take the whole day, you know, it's cause if you want to do it every day, need to figure out a way to turn it into a habit. But then the other thing that happens is you also, you also really learn

as you go because you get feedback all the time. post a video and not only just feedback that you get from viewers and likes and stuff like that, your own feedback. You look at yourself and you go, hmm, I could have done that better. Or maybe I could have structured that a bit better. Or, you know, when I recorded that video yesterday, I didn't realize X, Y, Z. So now next time I'm going to record, I'm going to put that in or I'm going to improve that.

So, so with every time you post, you, learn and you improve. And I think that's probably what happened to Pat as well by day 35. He did it so many times already that, you know, something just clicked and it just, it just, it just, you know, went viral from, from that day onwards. But I think that's the thing count, count the uploads. Don't count the views at the beginning. And, you know, definitely, you know, think about the topic that you're going after.

Jay Myers (50:21)
Mmm.

Gideon Shalwick (50:27)
The more mainstream ones will get more views. think that's just the reality of it. so if it's extremely niche, you might not get as many views, but then, then ask yourself a question. What, if it's, if your thing is super niche, what can you create content on that's, if you're not getting many views, what can you, what content can you create on that? That's maybe just the next level up from, from that niche topic. What is the umbrella niche for that one? And if you're still not seeing it go, what's the next level up, you know, what's the next level up?

So each time you go wider, that opens it up to a wider audience. And it's kind of like the opposite of advice is what I used to give for YouTube. It's like, want to go now more and more narrow, right? Cause you say you can get that target audience, but with short form, seems kind of like the opposite. want to, you know, if your audience is not big enough, they just not going to get the views. That seems to be the case. So I think that's something important to keep in mind as well. So think about your topic and then go and look at, know, who's already succeeding and then model from that. And then.

Jay Myers (51:04)
Mm-hmm. Mm-hmm.

Gideon Shalwick (51:24)
Figure out the series. What is the series idea that you want to keep creating content around?

Jay Myers (51:29)
I love it. You know, I, one of the things that LLMs like chat, GPT and Gemini and different tools, when you ask a question, it looks at authority of that person or that brand. And I, I, I've seen evidence that when you have a lot of content on other, channels, if, if someone asks, like it knows that I run

a Shopify podcast and there's a couple hundred Shopify related videos on our YouTube channel. And if I have a blog post and some, it, it gives more weight to that. Like it looks at all the different content that's out there. And so even if you don't have the likes and the views yet, the uploads do matter. I agree a hundred percent. Like just keep them going. I took a, I took a picture.

of my laptop the other day, I was in a coffee shop and I had actually I had wubly open and I had content on every single day and it was the first 30 days stretch that I posted something every single day and it's I actually it's not for lack of content like once this video is done I send it off to our video team and they'll splice up 10 different reels

Gideon Shalwick (52:42)
nice.

Mmm.

Jay Myers (52:51)
but it's the time and you sometimes I'll go amazing and I'll post a whole bunch of stuff and then I go a week without posting something and then I post stuff and then I forget to post for a week and I forget, you just go a couple of days. And one thing that I remember Pat Flynn, we have to tag him in this because you've mentioned so many times, but with his short pocket monster, I remember him saying that consistency was so important. He found out that even down to like the time every day,

Gideon Shalwick (52:57)
Mm-hmm. Mm-hmm. ⁓

For sure.

Hmm.

Jay Myers (53:16)
Not posting at like 6 a.m. and 5 p.m. But I think he said he does 11. I can't remember, but he found a time and he even to the exact time. It's good for the audience. The audience knows when it's coming, but also YouTube. But if you miss a couple days, then it affected the next the views on the next video. So for me, Vubly has been a lifesaver for that. So like just putting it in and the content is going to go no matter what. And

Gideon Shalwick (53:18)
Mm-mm.

Jay Myers (53:43)
It's always a couple of weeks ahead. So if I forget tomorrow, that's okay. The content is still going out. It's an, and am trying to do it the exact same time every day and experiment. And so far I've actually seen an increase in views when I have them consistent. So I, it appears the path's right, which I'm not surprised. So, it's been such a great tool. So I just, you know, you've been so gracious with your time. We've gone over a bit here, but, we have an offer, which is,

Gideon Shalwick (54:00)
Yeah, very cool.

Jay Myers (54:11)
I think anyone listening who wants to make their life easier and take their content to the next level for their Shopify brand. Vubli has been an amazing tool for me. have no connection. Well, Gideon did sign up an affiliate account for me, I'm not, I don't even actually have to, don't even know how to log in, but that's, that's beside the point. I want people to know that this is a, a tool that I use personally.

And so the offer was 50 % off for three months, correct?

Gideon Shalwick (54:47)
Yeah, so for your first three months, can, this is just, if you, there's a special way of getting it. So you can go to vubly.ai, says V-U-B-L-I. Let me just actually, let me open up the page and you can see it as well. So I'll open up my screen.

Okay. So this is, this is actually, this is what it looks like. This is my own account that I'm using really. And you can see this is, these are all videos that have been posted. I've got a, actually today is my, programming dates. They're here already for us. So I'll be, I'll be scheduling all the content for the following week, but you can see here, this is, for the past week, all the content that's been posting and that's coming up. This is just to show you for the previous month, all the content that's been scheduled in and posted. So it's like two to three videos a day. And it's like,

just zero way that I could do this manually. know, there's just absolutely no way. And it's a full-time job, exactly. So with this, everything is sort of ready to rock. You can just click and drag your videos in. So I'll show you an example here. can click and drag your video in. And once it loads here, you can check your content. And once you're happy with it, post it so you can see here. This was just a test video, so it doesn't have all the stuff here. I'll hit refresh here and I'll...

Jay Myers (55:32)
⁓ it's a full-time job.

Gideon Shalwick (55:56)
It'll show you how the AI goes to work and creates like a title description, even tags. So this will, when you upload your video, it'll automatically create this for you. Yep.

Jay Myers (56:04)
Yeah, I've never actually done it through

that flow. always automatic when I upload the video, it automatically does it at that point. Yeah.

Gideon Shalwick (56:08)
Yeah. Yes. You can, you can

choose to turn it off as well. And that's what I had with this video. I had it turned off, but then, you know, you can also have turned on and automatically creates all this for you. So it does it for all the platforms. ⁓ and, and you have full control over, you know, what gets said here. You can, you can even delete all this as well. but like we, said at the beginning of the school, you've got this ability to go straight into the AI area, the AI prompts and adjust all of this. You can, ⁓ for example, YouTube, can, you can get

Jay Myers (56:17)
Okay.

Gideon Shalwick (56:38)
into the system prompt even for the title and the user prompt. it's like, it's quite, so we've fully opened this up Jay actually, but we thought maybe this is a bit overkill for a lot of people. So we're to see if we can make it a bit more user-friendly for people coming up, but you're going to have still a lot of control over, you know, creating exactly what you want for your videos. So that's a bit about the platform. Did you want me to show you more before I talk about the offer or is that enough for you to go off for now?

Jay Myers (57:07)
You know, I think that's what the AI. I'm glad you highlighted that because that to me you say it's only for advanced users, but that's one of my favorite tools on there and I. That was one of the first things I did is I did spend a lot of time tweaking each each prompt for each platform. ⁓ I also had prompts pre written for chat GPT in Gemini and I pulled. So I pulled those in and anyways massage a little bit. So I think I mean I.

Gideon Shalwick (57:22)
Mm. Right.

Yeah. Yes. Cool.

Jay Myers (57:36)
I don't skip over that. think that's a huge, but yeah, anything else you want to highlight? Let's,

Gideon Shalwick (57:37)
Okay,

Yeah. I mean, it just, I guess the ease of use is really the key thing. And like you talked about, it's, ⁓ it's no, your content has no value unless it gets posted, you know, so you've got to, you've got to get out there. And so that's why we built this. So the idea is to make it really, really simple. You just, you hit the upload button, you select your video. ⁓ I'll, ⁓ I'll have the AI just tend off on you. just to show you just to sort of speed things up a little bit. ⁓ but let's say I.

Jay Myers (57:49)
100%.

Gideon Shalwick (58:07)
have an example video. So I'll just upload a video now. Boom. And I've just did this through my Dropbox account. So it's nice and quick. ⁓ Grabs the video, uploads it. There we go. It's ready to go. I hit next. And now it's once I hit the next button, it got into the system. If you have the AI turned on, it'll start generating all your, all your content for you ready to go. And once it's ready, you just review it and hit post or schedule. And that's

That's how quick and easy it is. So that's sort of the product loop. It's very, very quick and easy. But yeah, we've got, you can go to the homepage. At the moment it's Vubly, so it's V-U-B-L-I.AI. Read a bit more about it, see if it's your kind of things, put more information on there. A few more other feature descriptions. There's Pat actually, he's using it at the moment. So he's really gracious and gave us cool testimonial there.

Jay Myers (58:53)
you

Gideon Shalwick (59:00)
But if you go through it and click on the try for free thing, we've got a free trial there, go to the pricing page. We've got a monthly plan there. So this offers for the monthly offer. ⁓ You can start this even day free trial, but when you go through it, I'm not sure if I'm, I might have to log out for this. ⁓ Yeah. So I'm, I'm just logged in now. So it won't give me all the options, but when you go through this, when you get to the checkout page, if you were used the word, the coupon code J, so it's a J A Y. Right. ⁓ You'll get.

50 % off for the first three months. So that's only through J. If you type the words J. If you don't type J, you won't get the discount. So make sure on the checkout, you type J-A-Y and hit go, whatever, submit, whatever, and it'll immediately remove 50 % off the price for the first three months. So every month, instead of being 49, it'll be whatever, 49 divided by two, $24.50 per month, something like that.

Jay Myers (59:35)
amazing.

Well, that is

extremely generous of you and I will make sure we put that in the show notes as well too. But there's no there's no link. You just have to enter the code when when you go through JOI. Yeah.

Gideon Shalwick (1:00:07)
Yeah, just go to vubly.ai,

go to the pricing page or the free trial and all the pricing page is where you get signed up for the free trial. And we've only got the one plan, you know, so just go through there and just, but do remember to type in J otherwise you won't get the discount. Yeah.

Jay Myers (1:00:22)
Yep. Awesome.

Okay. And then lastly, where are you most active? Which social platform? So if people want to see your content, cause you're producing some good content, where, where do you want to send them?

Gideon Shalwick (1:00:31)
Yeah.

Yeah. I think probably the best place is if they want to check out content, ⁓ go to go to YouTube and just search for Vubli or Vubli podcast. That's probably the best, best kind of content that I'm making at the moment. Cause I'm interviewing, tell you what, man, the people are interviewing. I'm just, they're so gracious with their time and they're incredible. Like so Pat was one of the people I interviewed. ⁓ and we talked about him at length, but you know, I interviewed, Austin Armstrong who's had millions and millions of years. I interviewed Jeremy vest.

who's he's, he's like the guru behind the guru for YouTubers. He's like, he's, he's had, ⁓ billions of views in customer or client views. He's helped like the top, I think the top 20 of the, I've got to don't just go and listen to the interview. Cause we talk about that. It was like, he's helped like the top 20 out of 50 companies, in, in, in America with a YouTube strategy. he's just an absolute, you know, star when it comes to it a bunch of others.

Jay Myers (1:01:18)
Wow.

Gideon Shalwick (1:01:25)
So yeah, if you, you go to YouTube and search for Vubli podcast or just Vubli, ⁓ go to the Vubli channel there and you should be able to find that content pretty easy. So we've got, you know, we post all the shorts there as well. but I think, you know, if you want to have deep knowledge or deeper knowledge, go and listen to those interviews. I've been blown away by them and it's really helped me out my game a lot.

Jay Myers (1:01:44)
Amazing. Well, speaking of people being gracious with their time, you've been gracious with yours. Thank you so much. And we'll include all these links in the show notes as well, too. So Gideon, thank you so much.

Gideon Shalwick (1:01:55)
Thank you, Jay.