If you’ve ever stared at your Shopify homepage wondering what to write, you’re not alone. I’ve been there. We all have that moment where we think, “Okay, what do I want to say about my brand?” The problem is… nob…
If there’s one thing I learned after sitting down with Marc Rodill, it’s this: most Shopify growth problems aren’t marketing problems—they’re math problems wearing sequins. We love to talk about ads, branding, and &ldqu…
If you woke up thinking Shopify was still just a storefront, you missed the memo. ChatGPT now lets shoppers find a product and buy it right inside the chat. OpenAI calls it Instant Checkout, built on the new Agentic Commerce Protocol with Stripe. Si…
Are Guest Checkouts Secretly Killing Your Shopify Growth? If you’re running a Shopify store, here’s a stat that might make you spit out your coffee: 70% of all Shopify orders come from guest checkouts. Globally, it’s closer to 80%…
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If you’re running a Shopify business and still treating email like an afterthought, you’re leaving serious money on the table. Here’s a stat that hit me like a brick: only 2% of emails most brands send are automations, yet they acc…
How Shopify Brands Can Win Big With TikTok Shop If you’re still treating TikTok like it’s just another place to dance, point, and lip-sync, you’re missing one of the biggest ecommerce shifts since Facebook ads went mainstream. Tik…
If you think Shopify businesses fail because of bad SEO, bad products, or bad marketing… think again. After working with hundreds of thousands of Shopify stores over the years, I’ve seen the same story play out: a founder with a great …
Let’s get real: most Shopify merchants obsess over their website landing pages, as if that’s the only conversion stage that matters. Spoiler alert: it’s not. Your social media profile (Instagram, TikTok, YouTube) is often the real …
If you’re anything like most Shopify founders, you’ve probably had that late-night thought: “Should I raise VC?” Maybe you've seen others raise millions, hire big teams, and go full-throttle into “scale mode.” But…
How do you build loyalty on Shopify? Let’s kick this off with a little truth bomb: your Shopify loyalty program might be... well, useless. Okay, not totally useless, but it’s probably not doing what you think it’s doing. Points, p…
Your landing page isn't broken... your offer is. What’s an “Offer,” Anyway? I don’t mean your price tag or a last-minute discount code. I’m talking about the complete value proposition. What exactly are people g…
Let’s talk subscriptions. Not the dusty old magazine kind. I’m talking about the billion-dollar engine that’s transforming how Shopify businesses drive recurring revenue, build loyalty, and scale smarter. If you’ve got a Shop…
Let’s be honest. Most Shopify entrepreneurs think they’re in the business of selling products. Spoiler alert: You’re not. You’re actually in the attention business. And if you don’t start thinking that way, you’…
After 25 years in ecommerce and working with over 800,000 Shopify stores through Bold Commerce, I've learned that most merchants are making one massive mistake. They're so focused on converting visitors into buyers that they're completely ignoring t…
You know what sucks? Losing a sale because someone didn’t want to pay full price today for a product that won’t even ship for 8 weeks. On this week’s Shopify1Percent podcast, I sat down with Diana Birsan, Shopify product manager t…
Let me start with a brutal truth that nobody wants to hear: your business doesn’t fall apart because your landing page needs better copy, or because your Facebook ROAS dipped last week. Those things matter, sure, but they’re not what act…
Let’s talk about one of the most underrated growth levers in your Shopify business: a phone call. Yep. Not a slick retargeting ad, not a new landing page, not a conversion widget. A plain, old-fashioned, phone call. We recently dug into the d…
Let’s be honest — running a Shopify business isn’t always a walk in the park. It can feel more like a sprint through a jungle with a butter knife. There’s always something: your email marketing’s overdue, your ads need …
If you’ve been around the Shopify world long enough, you’ve probably heard all the hype around subscriptions. Everyone wants recurring revenue, LTV that climbs, and predictable cash flow. Sounds great, right? But here’s the thing:…
What do 17,000 Shopify brands, Kim Kardashian’s favorite phone case, and WhatsApp marketing have in common? Jeremy Horowitz. I finally got to sit down with Jeremy on the Shopify1Percent podcast, and let’s just say — he did not ho…
I recorded this episode while walking my dog (shoutout to Solo for not barking once), but don’t let the casual setting fool you—this might be one of the most important topics I’ve ever covered when it comes to growing your Shopify …
If you’ve ever heard someone say email marketing is “dead,” you can officially ignore them. After sitting down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, I’m more convinced than ever that email and SMS are not j…
Let’s face it: the Shopify growth game today isn’t what it was even two years ago. What used to be “just run some Facebook ads and hope for the best” has become a full-blown science that mixes creative content, deep financial…