The Shopify Blog
Are Handwritten Notes on Shopify Really The Holy Grail?
Handwritten Notes on Shopify. The "Anti Inbox" Retention Play You Should Steal
If you are running a Shopify store and your entire retention strategy is “send more email,” I have bad news. You are competing with a digital landfill.
In a…
Found by AI: Why Your Shopify Traffic is Dropping, and Where It Went
I’ve been in the ecommerce game a long time. Long enough to remember when "SEO" meant stuffing the keyword "luxury socks" into your footer 500 times in white text.
(Don’t act like you didn’t do it.)
But lately, I’ve been he…
His AI Formulates, Designs AND Builds a 100% Customized Supplement Product, With your Branding!
I just got off the mic with Martins Lasmanis, the founder of Supliful, and honestly? My brain is spinning a little bit.
If you’ve been in the Shopify game as long as I have, you remember when "dropshipping" meant selling cheap, plastic widget…
Shopify Winter Editions: The Renaissance Edition. The Best, The Worst... And What Got Missed.
If you enjoyed your weekend, I have bad news for you. You probably should have spent it reading the 150+ updates in the new Shopify Winter Editions '26.
They called this one "The Renaissance." It sounds fancy, but my job is to translate "fancy"…
Loyalty, Identity, and the Future of Shopify: What I Learned Sitting on the Other Side of the Mic
Alright, this was a weird one.For the first time on the Shopify1Percent Podcast, I was the one being interviewed.And let me tell you, being the guest is way harder than grilling someone else about their Shopify tactics, churn math, or secret sauce…
Stop the Leak. How Smart Shopify Brands Turn Cancellation Clicks Into Revenue
I just wrapped an episode of the Shopify1Percent Podcast with Tony Sternberg, the CEO and co-founder of ProsperStack. If you run subscriptions on Shopify, grab a coffee and buckle in because what we unpacked might be the biggest retention unlock hid…
Stop Guessing. Start Testing! How to AB Test EVERYTHING on Shopify 📈
My Conversation With Shogun’s COO, Phill Moorman
TLDR Summary
Most Shopify stores are guessing. The top Shopify brands are testing. In this episode and breakdown, I dig into how A/B testing, personalization, and AI powered sections can giv…
Shopify Growth Tips from the Worlds Largest Shopify Agency Co-Founder: Mac King
The last few years haven’t been easy for ecommerce. Ad costs are rising, site traffic is flat, and customers are taking longer to click “buy.” But while many stores are stuck waiting for better days, the smartest Shopify brands are…
Your Website Should Be a Mirror... Not a Brochure
If you’ve ever stared at your Shopify homepage wondering what to write, you’re not alone. I’ve been there. We all have that moment where we think, “Okay, what do I want to say about my brand?” The problem is… nob…
Numbers Over Noise: How to Build a Smarter, More Profitable Shopify Business
If there’s one thing I learned after sitting down with Marc Rodill, it’s this: most Shopify growth problems aren’t marketing problems—they’re math problems wearing sequins. We love to talk about ads, branding, and &ldqu…
How to Get Your Shopify Store Indexed in ChatGPT, Gemini, and All Other AI Searches
If you woke up thinking Shopify was still just a storefront, you missed the memo. ChatGPT now lets shoppers find a product and buy it right inside the chat. OpenAI calls it Instant Checkout, built on the new Agentic Commerce Protocol with Stripe. Si…
Are Guest Checkouts Secretly Killing Your Shopify Growth?
Are Guest Checkouts Secretly Killing Your Shopify Growth?
If you’re running a Shopify store, here’s a stat that might make you spit out your coffee: 70% of all Shopify orders come from guest checkouts. Globally, it’s closer to 80%…
What's the highest converting Shopify website, or landing page?
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Why is pretty design not enough for a Shopify website?",
"acceptedAnswer": {
"@type": "Answer",
…
How Shopify Merchants Can Turn Retention Into a Profit Engine
If you’re running a Shopify business and still treating email like an afterthought, you’re leaving serious money on the table. Here’s a stat that hit me like a brick: only 2% of emails most brands send are automations, yet they acc…
TikTok isn't the future of ecommerce... It's happening right now.
How Shopify Brands Can Win Big With TikTok Shop
If you’re still treating TikTok like it’s just another place to dance, point, and lip-sync, you’re missing one of the biggest ecommerce shifts since Facebook ads went mainstream. Tik…
Profit First: Why The Majority of Shopify Stores Will Fail (And What You Can Do About It)
If you think Shopify businesses fail because of bad SEO, bad products, or bad marketing… think again.
After working with hundreds of thousands of Shopify stores over the years, I’ve seen the same story play out: a founder with a great …
Your Shopify Store’s Real Landing Page Isn’t on Shopify (And That’s Costing You Conversions)
Let’s get real: most Shopify merchants obsess over their website landing pages, as if that’s the only conversion stage that matters. Spoiler alert: it’s not. Your social media profile (Instagram, TikTok, YouTube) is often the real …
How a Bootstrapped Email App Hit $50M ARR and What Shopify Brands Can Learn From It
If you’re anything like most Shopify founders, you’ve probably had that late-night thought: “Should I raise VC?” Maybe you've seen others raise millions, hire big teams, and go full-throttle into “scale mode.” But…
What's the best loyalty strategy for Shopify? (hint: it's not an app)
How do you build loyalty on Shopify?
Let’s kick this off with a little truth bomb: your Shopify loyalty program might be... well, useless. Okay, not totally useless, but it’s probably not doing what you think it’s doing. Points, p…
Your Landing Page Isn’t the Problem, Your Offer Is
Your landing page isn't broken... your offer is.
What’s an “Offer,” Anyway?
I don’t mean your price tag or a last-minute discount code. I’m talking about the complete value proposition. What exactly are people g…
What’s Actually Working for Shopify Subscriptions in 2025
Let’s talk subscriptions. Not the dusty old magazine kind. I’m talking about the billion-dollar engine that’s transforming how Shopify businesses drive recurring revenue, build loyalty, and scale smarter. If you’ve got a Shop…
You’re Not Just a Shopify Store. You’re a Media Company. Here’s Why That Matters.
Let’s be honest. Most Shopify entrepreneurs think they’re in the business of selling products.
Spoiler alert: You’re not.
You’re actually in the attention business. And if you don’t start thinking that way, you’…
Stop Letting 85% of Your Shopify Visitors Walk Away Empty-Handed
After 25 years in ecommerce and working with over 800,000 Shopify stores through Bold Commerce, I've learned that most merchants are making one massive mistake. They're so focused on converting visitors into buyers that they're completely ignoring t…
Why Asking for Full Payment Upfront Might Be Killing Your Shopify Conversions (And What to Do Instead)
You know what sucks? Losing a sale because someone didn’t want to pay full price today for a product that won’t even ship for 8 weeks.
On this week’s Shopify1Percent podcast, I sat down with Diana Birsan, Shopify product manager t…