Every listener is an active Shopify merchant. 12,372 of them run Plus.
Most podcasts sell you reach and hope some of it lands on your buyer. Every person here already runs a Shopify store, so there is almost nothing to waste. If you sell to Shopify merchants, this is the room.
✓ One category partner at a time · ✓ Three slots open right now
They come from Bold's ecosystem of 800,000+ stores, which is why the audience is merchants rather than marketers watching merchants.
Not reach. The right reach.
A show with ten times the downloads and a general business audience will put your product in front of accountants, students, and people who will never open a Shopify admin. You pay for all of them.
Here you are buying the attention of the exact people who buy Shopify software. Industry pricing data reflects it: endemic sponsors consistently pay 20 to 40% more per thousand listeners, because the ads convert and the creative barely needs translating. A 2025 Podcast Insights report found 73% of sponsors now weigh audience engagement above raw download counts.
- Every listener is an active Shopify merchant or operator
- 12,372 of them run Shopify Plus
- Top brands, founders, and agency leads listen in
- 100% five-star rating across Apple Podcasts and Spotify
The retargeting pool is two audiences we own outright: 191,000 from our own site pixel plus 178,000 Meta-matched Shopify merchants. Not lookalikes.
The people you're trying to reach are already here.
Operators who run real stores, take notes during episodes, and act on what they hear.
I've been a listener of your pod and it's at the top of my list when it comes to the pulse on the Shopify ecosystem. I live and breathe the Shopify community, so I love your takes, narrative and format.
I genuinely write notes while I listen to each episode! Great format and great guests, and the show feels fresh! I hate long-winded episodes so I really love your solo episodes sharing one idea.
Best overall podcast for those wanting to start or advance their Shopify store.
Three ways to partner. One of them is spoken for.
We keep sponsor load deliberately low so every partner gets read properly rather than buried in a block of ads. That means a small number of slots, and when the category tier is held, it's held.
Audio Partner
Awareness. Your product in my voice, on every episode, plus the back catalogue.
- Host-read ad on interview episodes, written and read by me
- Inserted into the back catalogue so old downloads keep working
- Show-notes link and sponsor message every episode
- Evergreen sponsor page on the site, built for search and AI answers
- Promo code and UTM tracking
- Monthly performance report
Growth Partner
Demand generation. Everything in Audio, plus the pieces that actually produce pipeline.
- Everything in Audio Partner, plus solo episode placement
- A merchant interview packaged into a case study you keep
- Up to four two-minute "1% Win" tips a quarter
- Six short-form vertical clips a quarter, yours to reuse
- A dedicated newsletter spotlight each quarter
- Managed retargeting flight against our first-party audiences
Category Partner
Category ownership. One at a time, and competitors cannot buy their way in while you hold it.
- Category exclusivity across every Shopify1Percent property
- Six solo deep-dive episodes a quarter, your product as the working example
- Four merchant interviews and packaged case studies a quarter
- Ten warm Shopify Plus introductions a quarter, every one double opt-in
- A live webinar each quarter with every registrant shared as a lead
- Always-on managed retargeting, logo on the cover art, "presented by" billing
Currently held by Omnisend as exclusive email and SMS partner. Join the waitlist and you get first look when it opens.
We don't just put you in ears. We put you in inboxes.
The ad is the smallest part of what a partnership does. These are the pieces you cannot buy from a podcast network, because they depend on knowing the merchants personally.
Warm Shopify Plus intros
Ten a quarter, all to Plus merchants, many already paying a competitor. I hand-pick them or you choose from roughly 500 Plus stores I know. Every intro is double opt-in, so both sides want the conversation before it starts.
Managed retargeting
A co-branded Meta campaign following a tightly qualified pool of active Shopify merchants around the web. You supply creative and the offer, we run everything else against audiences we own.
Merchant interviews and case studies
You shortlist customers, I pick the ones who'll make great radio, then interview them about how they actually scaled. It ships as an episode and a packaged case study with clips and pull quotes that stay yours.
Solo deep-dive episodes
Twenty-five minutes on a real tactic with your product as the worked example, not an ad bolted onto someone else's content. A merchant who just heard that trusts you in a way no thirty-second spot earns.
Live webinars and clinics
Your expert co-hosts a practical session with me, promoted to the full audience with paid spend behind it. Every registrant comes back to you as a lead.
Bold ecosystem amplification
As Bold's co-founder I put sponsored episodes in front of a merchant network of hundreds of thousands of stores, well past the show's own audience. Founder reach, not another paid placement.
Host, Shopify1Percent
Merchants listen because I've been one since 1998.
I moved my first store to Shopify in 2009 and co-founded Bold Commerce in 2012. We built the first upsell app on the platform, then the first product options, subscriptions, membership, quantity breaks, and store locator apps. At its peak Bold ran 32 apps in the Shopify App Store and was the largest Shopify app partner.
That history is the reason a host-read here lands differently. When I say a tool is worth trying, merchants know I've run the stores, shipped the apps, and had the bad quarters. It also means I turn down products I wouldn't put in my own stack, which is exactly why the recommendation is worth something to the partners I do take.
If the fit isn't there, I'll tell you on the call rather than sell you a slot that won't work.
Our first category partner, Omnisend, renewed.
Rather than describe what a partnership produces, look at one. The Omnisend partner page is a real deliverable from a live agreement: an evergreen page built for search and AI answers, with the offer, the tracking, and the campaign behind it.
Four steps, and you're live in about two weeks.
- 1 ApplyTell me what you sell, who you sell it to, and what a win looks like. Two minutes.
- 2 We talk it throughI walk you through the media kit live, so you can ask about the numbers rather than squint at a PDF. If it isn't a fit, I'll say so here.
- 3 Proposal and agreementA written scope with the deliverables, the term, and the reporting. No surprises later.
- 4 LiveAd reads recorded, sponsor page built, tracking wired, and your first monthly report scheduled.
The things sponsors ask me first.
Anything not covered here, put it in the application and I'll answer it on the call.
What does it cost?
What's actually available right now?
Who is this a good fit for?
Do I get to approve the ad copy?
How do you report results?
Do you work with agencies?
What's the shortest commitment?
Get in front of 125,000 Shopify merchants who actually buy this stuff.
Tell me what you sell and what a win looks like. If the fit is right I'll walk you through the numbers on a call. If it isn't, you'll know in one email.
Audience figures are current as of this month and updated regularly. Download and impression estimates are based on historical performance and are not guaranteed.