REPEAT COMMERCE: 02 - Run The Math Before You Raise The Ad Budget

Episode two of the Repeat Commerce series, and this is the one where retention stops being a vibe and becomes a dollar amount. Last episode you pulled two numbers from your Shopify admin; today those numbers earn their keep. I build a fictional coffee brand on the whiteboard and run the experiment everyone quotes but nobody calculates: what a five point lift in repeat purchase rate is actually worth, and what buying that exact same growth through ads would cost instead. Same top line, opposite sign. Plus, your sticky note from episode one officially graduates into the Repeat Commerce Scorecard, a running retention audit of your own store that we'll add to every episode. It's a free download so you can follow along for the rest of the series.

GRAB YOUR SCORECARD - https://www.shopify1percent.com/downloads/repeat-scorecard/
Each episode of the Repeat Commerce Series we'll be adding a new section to the scorecard. Follow along and listen to all episodes, and by the time you're done, you'll have a full Repeat Commerce audit done on your store!

KEY TAKEAWAYS

• What did the famous "5% retention = 25 to 95% more profit" stat actually study, and does it apply to Shopify stores?
• What's the difference between a five percent lift and a five percentage point lift (and why do merchants mix them up)?
• How do you calculate what a five point repeat rate improvement is worth to your store in ninety seconds?
• Why can two strategies produce identical revenue and do opposite things to your bank account?
• What does investing in retention actually look like beyond sending more newsletters?
• What's the Repeat Commerce Scorecard, and how do you start yours today?

⭐️ Please support our amazing sponsors that make this possible ⭐️

This episode is brought to you by SATHI, the best affiliate platform built for Shopify brands.

70% of influencer-driven revenue isn't showing up in your dashboard. Codes are leaking. Affiliates are ghosting. And you're paying commissions on sales that never should've counted.

SATHI fixes all of it. Built by the incredible team behind SARAL (200+ top brands, $59M in revenue with influencers).

🚨 Our listeners get early access at MySATHI.io and use code JAY for 20% off

Did you know leaving a ⭐️⭐️⭐️⭐️⭐️ review on Spotify, or Apple will give your shop gooood ecommerce karma? ❤️