Shopify 1 Percent Episodes
What We've Been Quietly Building The Last Year!
(* Golden Tickets mentioned in the show are linked below) Over the past 6 months, we've quietly been testing something with 50 Shopify brands. I believe there is a massive shift happening in the way people shop. I've been not...
What's Your Shopify Biz Worth? Is It Even Sellable? What's Your Exit Plan?
Most Shopify founders think they’ll sell “someday.” Most will never. Only 20% to 30% of businesses that go to market actually sell, which is a fun little statistic if you enjoy pain. In this episode, I sit down with Lexi Gran...
Be Everywhere: Why A Series Beats Trying To Go Viral
Stop chasing “viral”. Build a series that makes your Shopify brand show up everywhere, every week. In this Shopify podcast episode, Gideon Shalwick breaks down the hero platform strategy, how to repurpose one video across TikTok, Reels, Shorts, and LinkedIn, and the simple system to stay consistent without burnout.
How To Get AI To Say Your Shopify Brand's Name
Who's the #1 influencer in the world right now? It's AI. And if it can’t explain your Shopify brand in one clean paragraph, it won’t recommend you. In this 1% Win, we break down how Shopify brands can become the trusted answer when shoppers ask questions like “how do I solve ___?” or “who are the experts in ___?” You’ll learn how to turn your Shopify store into an authority hub by picking a single problem you can teach for years, then building a repeatable drumbeat across your Sho…
My Top 10 Best Shopify Flows I'd Implement Today
In this episode, we break down how Shopify Flow works (triggers, conditions, actions) and walk through 10 best Shopify flow automations you can build today, ranked from easy to more advanced.
You’ll learn how to use Shopify Flow to tag and route high-value orders, identify VIPs, protect yourself from fraud, prevent inventory surprises, clean up return “zombie” cases, and set up winback systems that don’t rely on constant discounting. We also cover where tools like Slack, Google Sheet…
MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference
Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” an...
Robots With Pens: How Handwritten Notes Are Turning Shopify Customers Into Raving Fans
Hand written notes are all the craze right now! The reason why is we are getting worse at the easiest part of ecommerce. Making people feel like humans. David Wachs, CEO of Handwrytten, explains why a real handwritten note (yes, real pen) can beat the 135+ emails a day noise, lift repeat purchases, reviews, and referrals, and turn your Shopify store into the brand people actually
Where Did All Your Shopify Traffic Go??
Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.
If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and …
Their AI Formulates, Designs & Builds Your 100% Customized (and branded) Supplements in Minutes!
In this episode I witnessed our guest LIVE ideate, formulate, and design a completely brand new supplement product in minutes! Even better, we were able to ship it, and make 70% margins, with all our own branding. It was absolutely wild! In this episode we discuss how you can launch a fully compliant, private label supplement brand on Shopify with zero inventory and absolutely no minimums.
Basically every Supplement brand I know on Shopify is crushing it. If you aren't testing…
SHOPIFY EDITIONS "The Renaissance Edition". What's Good, What's Not, and What Got Missed?
Shopify just dropped Winter Editions '26, which means you probably should spend time reading the 150+ release notes and try to figure out what "Renaissance" actually means for your margins.
Fear not. I read them so you didn't have to.
On this special roundtable episode of Shopify1Percent, I brought in the heavy hitters—Gavin McKew (Shero Commerce) and Max Rolon (Domaine) to do surgery on the update. We strip away the marketing fluff to find the features th…
🧠 CHAPTER 9: The Modern Buyer Brain: LOYALTY AS IDENTITY - 2030 & BEYOND
Modern Buyer Brain: Chapter 9 The future of your Shopify brand has nothing to do with better ads or bigger discounts. It has everything to do with who your customers believe they are. By 2030 loyalty will not mean points. It ...
🧠 CHAPTER 8: The Modern Buyer Brain: HOW MEMBERSHIP ENGINEERS HABIT
Modern Buyer Brain: Chapter 8 What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology? Membership doesn't just automate revenue...
🧠 CHAPTER 7: The Modern Buyer Brain: THE BUYER BRAIN IN 2025
Modern Buyer Brain: Chapter 7 The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, ...
🧠 CHAPTER 6: The Modern Buyer Brain: THE NEW LOYALTY: BEYOND POINTS & DISCOUNTS
Modern Buyer Brain: Chapter 6 The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior. Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, rec...
🧠 CHAPTER 5: The Modern Buyer Brain: WHY MARKETING MUST CHANGE
Modern Buyer Brain: Chapter 5 Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinves...
🧠 CHAPTER 4: The Modern Buyer Brain: SUBSCRIPTION FATIGUE & HOW TO BEAT IT
The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology.
Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue.
In this episode, we dig into why perceived value always decays over time and how top Shopify brands beat fatigue with layered value, emotional benefits, and membership design. If…
🧠 CHAPTER 3: The Modern Buyer Brain: "ACQUISITION = RETENTION"
What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?
Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.
Acquisition is retention.
🧠 CHAPTER 2: The Modern Buyer Brain: "The Switch from Service, to Status"
What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create?
Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how modern buyers crave identity, recognition, and belonging, and how to design a Shopify membership experience people are …
🧠 CHAPTER 1: The Modern Buyer Brain: "Playing Defence vs Designing Membership"
What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place?
Most brands play defence. They plug holes, fight cancellations, and scramble for acquisition wins while ignoring the identity, psychology, and membership experience customers actually want.
The Future of the "Buyer Brain" 🧠 - How Shopify Brands Should Evolve to Serve the Modern Customer.
What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed. We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify busin…
POV: Your "Beautiful" Shopify Acquisition Strategy Leads to a Leaky Bucket. 😨
🚨 DON'T MISS OUR EXCLUSIVE WEBINAR WITH TONY 🚨. Join us December 16, 1:00pm ET: https://bit.ly/stop-the-leak-dec-16
Your Shopify brand is losing subscribers that you could easily save and your cancellation page needs more help than your ads! In this Shopify podcast, I dive into cancellation flows with ProsperStack CEO Tony Sternberg and break down the tactics that consistently recover 25 to 40 percent of at-risk subscribers. If you care about retention or LTV, hit play.
🤔 Is Your Shopify Store Designed to Convert, or Just Look Pretty?
Is your Shopify store built to convert or just look pretty? In this Shopify podcast, I sit down with Shogun’s new CEO Phill Moorman to uncover how A/B testing, personalization, and AI can unlock major conversion lifts. If you’re still relying on gut instincts instead of data, this episode will change how you optimize your store.
Shopify Growth Secrets from the World’s LARGEST Shopify Agency co-founder: Mac King 📈
Shopify legend Mac King joins me to share how brands are thriving even in a slow economy. We dive into AI search hacks, why blogs are back, and how “taste” and first-party data can skyrocket your Shopify conversions. A must-listen Shopify podcast for anyone serious about smarter, faster growth.
Why Aren't You Doing Live Shopping on Your Store Yet? (Top Brands are Going Live Every Week!)
It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 2...