Their AI Formulates, Designs & Builds Your 100% Customized (and branded) Supplements in Minutes!

Jay Myers: I am so excited about this episode because the supplements market is exploding and it's actually not just growing. The growth is compounding global. Before this episode, I was doing a little bit of research and global dietary supplements last year hit $192 billion, and they're actually projected to grow around 9% a year until 2033.

And for those of you. Who know the math on investments. When you grow something 9% a year in eight years, it doubles. So. Not only is it massive right now, but it's projected to double in roughly the next eight years. Some other crazy numbers, roughly 75% of Americans are taking some type of a supplement.

And one of the most important things right now for Shopify brands is speed and skew iteration are now what's deciding the winners, which is why. I was in San Diego a couple months ago for Commerce Roundtable, and my guest today, who's he's staring at me, he's chomping at the bit ready to go, but I wanna give a little bit of background.

I saw him up on stage and he's the co-founder and CEO of a company called Supliful, which helps. Brands get supplements to market faster, which we're gonna of course get into. And a couple of things really stood out to me is they don't have minimum order requirements. They have I think 150 plus private label products.

They have a Shopify integration, which I think you might even show a little bit here today. And they can fulfill a really fast, I think, two to five days fulfillment, which is amazing. Sometimes you do these things with offshore companies and it takes weeks to get to customers. So I got excited. I was a I, all of our listeners know that I ran stores for a large portion of my life and like when I saw Supple Full, my mind just went, man I wanna start a brand again and use Supliful.

So I had to have 'em on Martins. Thank you so much for coming on the show. Can you give us a quick explanation of what is Supliful.? How does it work? Gimme the high level overview of it.

Martis Lasmanis: Yeah, Jay, thanks a lot for having me and and it's great to spread the word about Supliful and I think we're having an interesting conversation today. So yeah, I run Supliful and we help Shopify merchants to launch and grow their supplements, skincare, coffee, and even Petcare products. Without the risk of inventory, seamless integration to their stores and all the products delivered nationwide within one to two business days in the US market.

And as you mentioned, yeah, the supplement and generally consumable market is exploding. And we are really the leaders of the space. By helping merchants to experiment with new skills faster, introduce new skills in the market much faster, and do it with a very low lift and high impact on their business operation in terms of top line revenue.

Jay Myers: So just to put it in real simple terms, I could come up with an idea for a supplement. Let's say I'm a influ, I'm a brand, I'm an influencer. I maybe have a following in a certain area. come up with a concept. Does your team work with actually creating the, let's say I wanted to make some type of a greens mix meant for. Like office work, like I'm not an, I'm not a high performance athlete, but I want a certain greens mix. Would your team actually help with the ingredients and building it as well?

Martis Lasmanis: Yeah. So I think this is a good transition where if you allow me, I'll share my screen and give you a demo. 'cause I think that is the best way how people can really see how Supliful operates what are the building blocks behind our infrastructure, and really kind of show you an end-to-end demo within just couple of minutes.

Jay Myers: I would love to see it. And, you know, for those listening on the audio version of this podcast, just make sure you head over to our YouTube channel and you'll be able to see this, but Martin's, you know, talk through it and kind of visually explain what you're showing.

And then if people are listening I'm sure they'll get it. So, but yes, let's, I'd love to see it.

Martis Lasmanis: I'll show you two elements of Supliful . So what we just recently did we recently launched a product called LaunchMagic.ai. And basically it's a product formulator that allows merchants store owners either to create a fully custom formulation. Totally from scratch for not existing store or create an upsell case for an existing store.

And in this now in the demo and also. One of our clients is chill pill, which is like a gadget. And what we did, we helped them develop their own unique sleep formulation with this approach. So how the AI works is either you describe it your own needs of a specific supplement, or you add your website and you say.

Create an upsell product relevant to this store.

Jay Myers: This is crazy.

Martis Lasmanis: what the AI will do, it'll go into the website, understand kind of what is the target audience, and come up with suggestions of what that brand, that specific that specific gadget can upsell as a supplement.

Jay Myers: And you just gave it the website, URL here, but you could probably give demographic information too. Like my customers are 60 to 70 years old from a certain region. That would probably enhance it even more, I imagine.

Martis Lasmanis: Exactly. You can give it more information and you can give it more details so it better understands what, by looking both. So what are the components and why we are able to do this is that we have built a manufacturer network here in the US we have six live producers. We are adding more in the backend.

We've collected all their manufacturing capabilities, so what type of ingredients they have, packaging types what are their costs, lead times, et cetera. So we are very providing a very close to a reality. Product concept. So, alright. He's not able to, this is still a bit rough around the edges the AI tool, 'cause we keep upgrading.

It's it's in a closed

Jay Myers: Well, and you really gave it very minimal context there too, right?

Martis Lasmanis: Yes. As well. But you see is trying to try, not trying, but he's as you saw on the website, they have a sleep supplement,

Jay Myers: Mm-hmm.

Martis Lasmanis: already. And basically this is what is suggesting to create to a formulation to help you unwind at night

Jay Myers: Okay. So on the website is a gut. Can you go back to the website for one quick second? So this is like a better sleep brain gut pill, right?

Martis Lasmanis: Yes exactly.

Jay Myers: And it's analyzing and recommending that a, a good add-on is potentially one just for sleep.

It's called the sleep chill pill Slumber. It even comes up with a name for it.

Martis Lasmanis: Yes, exactly. And now it is creating, the formulation is breaking down the production cost, the retail price, and the potential gross profit. It'll get you to a lead time, minimum order quantity and batch cost. The thing what we are reducing here is. It'll take you basically anywhere between three, six to 12 months to create a custom formulation and exchanging emails back and forth with a product formulator with some manufacturer.

We are condensing this to a couple of prompts. Right.

Jay Myers: that is wild.

Martis Lasmanis: Now while this AI is creating these products

Jay Myers: So it has come up with the key benefits, your product listing, price breakdowns, your cost of goods, gross profits, suggested retail price. Is it. Is it for suggested retail price, is it doing an analysis of competitors or is that just kind of based off of cost of goods and a markup calculation.

Martis Lasmanis: it explains under this,

Jay Myers: oh, I see.

Martis Lasmanis: Information bubble. What are the why this specific retail

Jay Myers: this price puts it as a premium sleep pill.

Martis Lasmanis: yes. Yeah. And it should also generate the image, the product image as well. Now we talk, we go through all the ingredients, what are in there? You can get like why that specific ingredient is being picked.

This also has been validated with us, ma, the manufacturer network product formulators, and they're saying, okay, this is actually pretty close on what they're doing. Not pretty close, but very close. So making their job much more easier. And then it also explains the sleep supplement market trends and looking at that.

And you see he even kind of tried to. Pull data from from the branding, et cetera. So this is an actual product that we are able to produce. Now, what is, what this says is that you would need to invest like anywhere between 30 to 50 k of money to launch this product. Now what we are doing here is, but hey, how about you try to launch an on-demand product?

Which has 74% match and re and really like before getting into a fully custom product, try to launch some, a product that is very relevant,

Jay Myers: Oh, I see. These

Martis Lasmanis: already today.

Jay Myers: are products that I got you. They exist and you

Martis Lasmanis: these are

Jay Myers: branding on it.

Martis Lasmanis: Yes, exactly. And I'll demonstrate how easy it is. So this product is a sleep support product. You can use like a camera editor to to design the label.

Jay Myers: oh my goodness,

Martis Lasmanis: So you'll go in there, you just like.

Jay Myers: this is insane.

Martis Lasmanis: you can change the logos. Of course, all this is compliant and we review all the labels in the backend. We make sure that there are no,

Jay Myers: so as long as you keep the format and template here, it meets the legal requirements of I don't know the market that well. There has to be size of font, I imagine, and warnings and all

Martis Lasmanis: Yes. All that is compliant. And once you upload this new product back to Suby, your design label, we have a, first of all, we have already like a technical limitation so that I don't know the the dimensions are matching and then the team of legal pro professionals check the claims.

So it doesn't that this I don't know, it's, it says that it's whatever,

Jay Myers: yes. Yeah.

Martis Lasmanis: there are no, or,

Jay Myers: I imagine I'd, if I'm building this sleep support one here, I take on all legal responsibility that I'd have to sign off on

Martis Lasmanis: yeah that's a very good question. So in a nutshell, we have shipped out more than, you know, a million packages nationwide, and there has been no. Claims on any of our products. So we take quality extremely serious now. But that being said, it's recommended that basically everyone gets a product liability insurance.

So us as a platform, the producers have it, and we suggest that the sellers also have a product liability insurance because essentially they can go after every involved party in the chain. But yeah. To continue the demo,

Jay Myers: yeah. Is it okay if I ask questions as you go along here? 'cause I probably won't, I probably won't remember today 'cause there's something. Okay, so on the ingredients so the previous one where it actually came up with the ingredients if you made that exactly as it was right there, is it.

Should you get should I get a third party to validate that it's healthy or okay or it, does this meet the requirements of the FDA or however it gets approved?

Martis Lasmanis: Yeah very relevant question. So, first of all, once before that product is being published, they are all being tested against, in, in a lab, making sure that what is claimed on the label is actually in the product.

Jay Myers: Mm-hmm.

Martis Lasmanis: that we have in this white label catalog, which is more than 180 different products, every single one of them have a certificates of analysis.

Jay Myers: Mm-hmm.

Martis Lasmanis: really like proving what is claimed on this label is actually in those products. Okay? So, and

Jay Myers: Can I ask Oh.

Martis Lasmanis: We collect all the certificates for the manufacturers. We make sure that they're FDA registered. They have NSF, they have C MG P certificates. So the bar for us, for the bar for a manufacturer to become a partner on sub is very high.

We understand that these are products that people digest, ingest, and it's very important to ensure that the quality is there.

Jay Myers: Are there thresholds to protect someone from building something that could potentially be dangerous? For example, if I wanted to build a sports drink and I wanted it to have 500 milligrams of caffeine per serving, something along those lines. Is

Martis Lasmanis: Yeah.

Jay Myers: ranges of each ingredient that you can't go over or,

Martis Lasmanis: Yes, 100% There. As I mentioned, this is a product formulator. So all the knowledge that a product formulator has in a in a manufacturer facility, it's been fed to this ai. So basically it understands concept is understand limitation's, understand why specific ingredient, can it be more than the other, right?

Jay Myers: Mm-hmm. Mm-hmm.

Martis Lasmanis: of course those limitations are baked into that context of this ai.

Jay Myers: Okay.

Martis Lasmanis: So yeah, coming back, basically we generated a label, a fully custom label, and then this is a demo store on Shopify. You see the products already on Shopify,

Jay Myers: So what have you done here in the backend? So there's a sub full app

Martis Lasmanis: Yeah, exactly. There's two ways how you can connect to your Shopify store. The best way is you register on and then you go to your my store's page, and basically you would click on on a link. You see this is already linked, but you can click on a new store. I'm not logged in here on the Shopify account, but if you would be linked on your Shopify account, you would click install and boom.

That's it. You are done. You don't need to do anything. Then you just would publish product.

Jay Myers: And once it's in Shopify, if you needed to modify and change, or I imagine you can, or does that break any sync?

Martis Lasmanis: No, you can change like descriptions on Shopify end. You can change pricing, et cetera.

Jay Myers: where's the source of truth for do you recommend. You keep like product descriptions and titles updated in sub full or can you modify that all in Shopify? Say you changed everything on the app? The name, the title, the description, it still syncs 'cause it's tying to the product id, I imagine.

Martis Lasmanis: Yeah, so thinking hap doesn't happen automatically. You manually trigger the thinking so you can change descriptions on Shopify end. Usually that's what happens that people change descriptions on Shopify end and sometimes they forget that it's synced to ful. And then all of these, all of these descriptions or their previous descriptions are raised.

That's why we have a trigger warning once a product is published. If you really push a new product, are you certain that this won't change the existing listing?

Jay Myers: Yeah, I gotcha. And then now when someone places an order. How does the shipping and fulfillment and all that work

Martis Lasmanis: Yeah. So at this point, when someone buys the product the, it is being, the information through sub is routed either to our own facility in Denver, Colorado, or to one of our six partners nationwide, where we prepare back and ship that order to your end consumer within one, to one, to two, one to three business days.

That's including fulfillment and shipment. So basically if your customer places an order on Monday or someone buys a product on Monday, the person should receive it already by Thursday, Friday.

Jay Myers: Wow. And is it just in the United States?

Martis Lasmanis: Currently, yeah. We operate only in the United States. We have international shipping. But this is mostly meant for what are the main samples, figuring out whether, these products fit the needs that you're looking for. But yeah, it seamlessly works now in the US because from country to country we have different regulation and we need to localize manufacturing and we are not at that scale yet.

So it'll take probably some 18 to 24 months to get there.

Jay Myers: Yeah, so. Is it different? These are the pre the ingredients that the pre-made one that you built, put your branding on. If I created my custom supplement, there must be some lead time for that. And then is there, what, first of all, what is, how does that work? What is the lead time for that? Oh, it says down here.

Martis Lasmanis: yeah, so lead time would be six to eight weeks. Once we confirm that you are ready to move on with the custom formulation that custom formulation will come with like a 10% commitment from top. Top fee, top amount of of what the batch costs so that, you know, we are working with qualified leads.

Otherwise, we are, you know, spending a lot of resources and time with people that not, are not serious about the business. So from your side, if you want to create a custom formulation, it's still a relatively small commitment to make. But once we are there, we finalize the full formulation and the lead time would be within the showed range here in the formulator.

Jay Myers: Well, it makes sense 'cause you're building something that is custom for that

Martis Lasmanis: Yeah. That's why we suggest always to potentially start with some products that are already in the on-demand catalog. Prove that. Okay. I can get the audience going. I have picked the right niche. I understand how the funnels convert, I can drive traffic. The tests seem to be working. And then double down on a fully custom formula.

And if you are there, we see that you drive volume. We will actually help you to build that product without any investment from your side.

Jay Myers: What's the breakdown of percentage of. Your merchants using sub that are using the pre-built supplements versus custom built ones.

Martis Lasmanis: So most of most of the brands have are selling pre-built products from the catalog. We have, I think three, four top merchants that that we have built fully custom formulations and there are not even available on the platform.

Jay Myers: Okay.

Martis Lasmanis: But there's,

Jay Myers: I mean obviously it's the lar it's the larger brands because there is the cost upfront. For those. Is it established supplement brands or are you seeing new brands coming into the supplement space because you've basically removed all the barriers of entry. Like you could be a F1 race car driver who has a supplement brand

Martis Lasmanis: Yeah.

Jay Myers: and I guess that's the whole idea, right?

Martis Lasmanis: Yeah. So our bread and butter at the moment is really to help those smaller ones to upstart, to get to 10 K in revenue, to get to 20 K in revenue. And as we develop our capabilities, as we strengthen our manufacturing network, we expect to move up markets. So you can think of us as Shopify in 2010, you know,

Jay Myers: Mm-hmm. Mm-hmm.

Martis Lasmanis: little.

Shop was building on Shopify and now today they are the top, you know, enterprise grade brands want to be on Shopify ecosystem.

Jay Myers: Yeah.

Martis Lasmanis: So we are following kind of the same strategy. So to answer your question, we are more focused on sales starters, on people that want to build their own brand.

Jay Myers: What are the best steps? Can you walk us through some a path from idea to first sale? Take. I'll just use me as an example. Say I have an idea for something related to gut health and I want to. First test it, prove it. And I have, you know, I've got a brand, I've got a following, but what's the path from idea to sale?

Obviously it's not going, jumping right in and building the formula. There's some steps between that you probably see your more successful merchants doing. What does that look like?

Martis Lasmanis: Yeah, so there's a couple of things that we see are working very well. Number one is, as you say, figuring out your niche, figuring out to whom you are selling, because people are not buying products. People are buying the information, they're buying the story, they're buying something beyond the product.

And that's with everything. It's like branding 1 0 1, right? Number two is a combination of an influencer and a. E-commerce operator, meaning someone that has a reach that can get that initial engine going. At the same time you have that digital marketing knowledge, how to build out the right funnels, have the post checkout purchase sequences set up for, you know, email sequence, abandoned cart emails.

So all these like technical nitty gritty things to leverage on that reach. So this is a profile that's been, working very well. And last like a third direction that just recently we are noticing is like a funnel type advertorials seems to be working across many, brands and I can give a sneak peek.

We will soon launch direct integration with ClickFunnels.

It'll means that you can build a funnel on ClickFunnels and publish already products on ClickFunnels and and have those that audience checkout and then subscribe to your product.

Jay Myers: Is it right now, does your client base, is it look like a lot of Shopify stores or is it influencers, social media? Where are the majority of them selling right now?

Martis Lasmanis: Yeah, 99% are Shopify stores where most of our revenue also comes from. But then those Shopify stores, again, they are utilizing different type of funnels, how they are capturing the traffic they're sending to the websites. So what I said just now is, some are using like different funnel apps that lead them to just the checkout page or just a product page on Shopify without landing them in a Shopify

Jay Myers: store, but they just, they end up in the checkout. Yeah.

Martis Lasmanis: Exactly. So, so we are seeing that is working. We have a direct TikTok integration and then soon we are gonna support one brand launch and do, live shopping with Shopify and TikTok and and TikTok, I think is a very still on top channel and we keep also improving our integration with the platform.

Jay Myers: Mm-hmm.

Martis Lasmanis: But Shopify, I'd still say is the major major, channel. What I can add on top here is that we are noticing a lot of spillover effects, meaning like a person goes to a Shopify store, we, he goes through a funnel and then they go search for that product on Amazon. And this is true for main reasons, two main reasons is first of all, they feel, I think that it's much more safe.

'cause Amazon you know, collects specifically extra information about the product. Second, many of the users have prime and that's why many of our like top 10, top 20 sellers are placing like FBA bulk orders, whatever. Shipping 200, 300 orders to Amazon, and we facilitate all that process seamlessly.

It's again, three click process and done like the product is shipped to Amazon.

Jay Myers: It doesn't have to go to the merchant, it goes from you directly to the

Martis Lasmanis: To Amazon.

Jay Myers: to Amazon, and then

Martis Lasmanis: We ship it to FBA and then, yeah, it's, it happens all automatically. Of course, you as a merchant, you need to create the listing on Amazon. We support you with documentation, et cetera, et cetera, et cetera. We make sure that you're compliant with the Amazon guidelines.

But that's for the first order. The next order is just au an automatic.

Jay Myers: Has there been any challenges getting approved or or products getting disapproved from Amazon, or is that gen as long as you follow the recommended steps and guidelines? Is it generally okay.

Martis Lasmanis: Yes, there have been couple of challenges for specific SKUs. Now, how it, how we work that through is we provide, with the extra information, we instantly send over the additional lab tests that are necessary for them to evaluate the

Jay Myers: Wow,

Martis Lasmanis: and we respond quickly and then make sure that the issue is resolved as soon as possible.

Jay Myers: so you, that's all available to a merchant using sub full, like the lab tests that Amazon would

Martis Lasmanis: Yeah. We would yeah. So, look, like my background, where this stems from, I guess, so I was in the e-commerce space for almost a decade, and I started, we started as co-founders of the previous company. We were. Dropshipping home deco products, posters in the US market, and we started from zero.

We bootstrapped the business. In five years. We got to 2 million, almost 2 million in revenue per year. And then in 2020 we successfully sold the business. But what we used in the back backend was all of these on-demand printing, on-demand companies.

Jay Myers: Yeah.

Martis Lasmanis: we kind of understood how they work, we understand what the benefits are, and we were our customers and we've, and it stemmed from our own like need, okay, let's like launch a supplement brand.

But there's no like simple solution existing in the market that allows you to do it. So we kind of, where the experience and facing the market allowed us to kind of create this unique combination. Because we saw the opportunity and potential in the market to if right, if executed in right way, it could be a very beneficial for many merchants all over the world.

And we just started building and here we are today.

Jay Myers: You're basically Printful, but for supplements,

Martis Lasmanis: Yes. And not even supplements, but I'd say broader for consumables.

Jay Myers: yeah.

Martis Lasmanis: So we carry four categories. Supplements is the biggest category, but we do have coffees. We have skincare products. We have pet care products. We are, we will add more and more

Jay Myers: How does someone go about becoming an ingredient too? Like I imagine you must have you've got generic ingredients, but in the supplement world there are an, actually a close friend of mine is. Works for an ingredient company. They're on the label of a number of things. It's a prebiotic gut health powder, but now it's in bars and it's in, and it's, so how do there, there must be, is there proprietary?

Do you have access to some, like all the same ingredients that other supplement brands would have access to?

Martis Lasmanis: Yeah, 100%. I mean, it's about sourcing the ingredients and what the manufacturer has already in that network. So, as an example very popular ingredient is KSM 66 Ashwagandha, right? So it's one of the most popular, you know, branded ingredients in the world. So yeah, you can add that ingredient to your formulation.

We have free access to that. It boils down to then your ability to properly communicate that ingredient, because that comes with the price premium.

Jay Myers: right.

Martis Lasmanis: And then you need to look at your stack of advertisings, how your funnels work and all that, and how you package your bundles to make sure that branded ingredient gives that additional lift for you to increase the average order value.

Jay Myers: Yeah. What's the trendiest supplement right now that you're seeing? I mean, I personally, I have all like the the mushroom, the lion's mane and all this, that stuff, but what are you seeing from your end that is like on the cusp coming up?

Martis Lasmanis: Yeah. So what is coming up very fast in gummy space is anything that is related to GLP one support,

Jay Myers: That's

Martis Lasmanis: meaning people that Yeah. Got support, just like people that are taking the GLP one, you know, treatment.

They need some additional, they have side effects. So to reduce those side effects, they're taking su supplements.

So that is a very exploding trend. Of course creatine is the biggest research supplement in the world. And I think there's tons of opportunities for different, smaller niches where creatine could be marketed not only as, strength and muscle supplement, but also brain health and focus supplement and also for females.

So we, you can, you have ingredient, but it, you have one ingredient, but it can actually be marketed to 10 different niches. And that's the kind of also beauty about Supliful is that you can experiment with these different niches with zero risk.

Jay Myers: Right. So I'm actually listen, there's a few podcasts I listen to that I, now that you mentioned creatine, I hear them promoting, they have a supplement or a gummy that has, it's actually, it's so meant for women. I think it might be Amy Porterfield. I can't remember who does it. But anyways, it's a creatine in it for brain support, not for, has nothing to do with muscles.

Yeah. That's interesting.

Martis Lasmanis: And then, and the thing is that. There is so many people, so many niches that can be like even a million dollar business per year with a single person with very low lift because we do all the operations for you.

Jay Myers: Wow. Any advice on how to find these trends, or is that that's the secret sauce that you gotta do your own? Or do you have any tips on, I mean, there's obviously Google trends and pay attention to social and that, but any other way to dig

Martis Lasmanis: Yeah, a good resource is exploding topics. So they just collect and aggregate leads all across the internet and showing what kind of trends exist. You can follow,

Jay Myers: I haven't looked at this before.

Martis Lasmanis: yeah, I've seen that. Recently, Alex ov, which is a very well known performance marketer, he's posting a lot around like with what kind of brands are printing money.

And basically he's pulling that information from Facebook ads or rather meta ads database

Jay Myers: So

Martis Lasmanis: what topics are growing.

Jay Myers: judging by exploding topics, if you could make a gut health supplement for people who play pickleball.

Martis Lasmanis: Yeah, exactly. That's the point. That's the point. And you pick that niche and you go to the launch magic formulator, you get your custom formula and you check first, okay, I can launch weekly test if that resonates with weak ingredients, with 70% match of on demand product. I can instantly test the market, and if I see if the market works, then I double down on the custom formula.

Jay Myers: Wild. Okay. If someone's listening right now and they wanna try it, what is involved? Is there, monthly fees for the, is it a commission based? Can anyone do it? Do you have to be on a certain plan of Shopify? What does everyone need to know if they like, if they wanna try this tomorrow?

Martis Lasmanis: Yeah, so we'll leave in the comments two links. So one is Launch magic.ai, and it's the custom product formulator that can then lead you to the Supliful platform itself. It's currently under closed beta versions, so you. You need to be super serious about wanting to launch a custom formulation, and our team will jump on a call with you, walk you through this, and figure out what are the best next steps.

And second option is to register on ful.com where you have a. Paid subscription from $29 to $349, which is the business tier, the highest tier. And just start playing around with the platform. Choose different products. As I showed in the demo, it's seamless integration with Shopify at the same time, also with TikTok.

And we'll have a special offer I think for you guys that are listening to this. So I think we'll be adding that to the comments. So. We will offer you a business subscription plan, which is $349 per month for $49 for the plus plan price. So the $349, subscription is basically a handheld onboarding support.

Like we'll do the integration for you. We'll do one label design concept for you, we'll walk you through the integration, onboarding, et cetera. So it's it's kind of a white glove, semi white glove service with high touch account management.

Jay Myers: Amazing. We love our, we love offers. We'll definitely make sure to in include that in the show notes for everyone listening. That's amazing. Thank you so much. Appreciate that. Before we run outta time here, I wanna fire a couple kind of quick questions. Actually one, one question I wanted to run by you.

I'm a founder as well. You're a founder Actually, I feel like our paths are somewhat similar. I ran online stores since 1998, so I was an online store owner for 15 years and then started bold and we started building apps. You are, well you also have an app, but you're a little bit different, but similar path in life.

I have two young kids. You have three young kids?

Martis Lasmanis: Yes,

Jay Myers: 3, 3, 8. I I just bumped into actually only just an hour before this episode, your article. On entrepreneur Insider, what was it? What was ah, there was an article around, what was it called? Entrepreneur Business Insider. Sorry, that was

Martis Lasmanis: Yeah. Yeah. Yeah.

Jay Myers: about, you know, working 16 hour days, building this business, the dad guilt that you struggled with. A lot of our listeners are also founders and probably are going through some of the same. Challenges. It's not easy building a business. What were some things that you've learned in that journey that maybe you can share that's been helpful for you?

Martis Lasmanis: Yeah, there have been 16 hour days and of course, as with all articles, it's somewhat exaggeration. It's not like I have every day, a 16 hour day, but of course I extra effort needs to be put in. But I'd say the single most important thing is have rigorous discipline and routine. So, I have a very detailed routine that I follow.

And I noticed how relocating from Europe to the US just three months ago with just with all my family and everything, is like starting life from zero. I noticed how that routine got disturbed and I noticed how my performance started to diminish. I got more, angrier, less focused. I couldn't perform at the top of the level I'm expecting to be performing.

And so, so yeah it's staying extremely disciplined and and having a routine now to my, I can explain my routine, but every person needs to find out their own routine, what works for them. But what I do is, I get to the office every day, so I don't work from home. I, it's unproductive for me.

I I have my coffee in the morning. I journal, so every day I write what happened in the previous day. Then, I do a work workout. So basically middle of the day, like 1:12 PM I go to the gym and I sweat. Then after that, I take a cold shower and last I don't eat. So I eat only once per day. So, after this routine has passed, I will go home to dinner with my family, sit down and have my first meal.

Jay Myers: Wow.

Martis Lasmanis: Now that's yeah, so that's, and that works for me. I can't like, tell you what, what's working for you. But that routine was disrupted and my life become extremely difficult. And the single most part of this whole routine was exercising.

Jay Myers: Yeah.

Martis Lasmanis: It's I think it's a critical my exercises are like a bit, intense. Like I do these high intensity trainings. It's 40 minutes where, yeah. Where you get sweat out and it's like almost unloads all your negative

Jay Myers: and everything else. Yeah. Yeah.

Martis Lasmanis: And on top of that, after that intense workout, you go into a cold shower and that generates dopamine for your brain.

Jay Myers: Do you find that's the exercise is like the pillar that everything's is on. If you don't exercise, then you stop maybe eating well and you don't sleep as well. You don't, but it's it's a domino effect and they all fall. But for me anyway, I feel that way that you if I want to eat better.

Instead of trying to eat better, I'll just exercise more and then I naturally eat better. And if I'm not sleeping well, instead of trying to overly stress about getting good sleep, I just exercise more and I just get better sleep. It's like the foundation that it all kind of stands on.

Martis Lasmanis: I think so, at least for me, like exercising is critical part of the whole routine and I think it's something primal as well, I guess. I mean, we went out, we hunted, we moved, we. We got our thoughts out and it's something that just I think needs to be done. 'cause we are living in this, like such a you, your top of me gets triggered constantly from emails, from messages, from everything.

Jay Myers: Mm-hmm.

Martis Lasmanis: And you need that reset.

Jay Myers: It is wild to think that the biggest reason some businesses fail, like some people like listening right now, it's not necessarily because of a strategic reason or product. It's because of founder burnout, and it's because of founder, nutrition, sleep, exercise, mental state. But you can have the best product and the best niche doing everything well. But if those aren't taken care of, it falls apart. And I so thankful you brought that up because it's so relevant and we just kind of put that on the back burner Sometimes we go oh, that's, I want business advice. I want Shopify advice, but it all falls apart without that.

Martis Lasmanis: Yes. And it's your ability to live with your decisions. 'cause look it's only yourself. There's no one, like you are born one, and you will die one. And as long as you will like, understand and internalize that every decision you made, you did it truthful to yourself.

You are good.

Jay Myers: That's good advice. What would you like to leave the listeners with here? One. One last kind of bit of advice on anything related to ful, to business, to Shopify to. Any last thing you wanna leave them with?

Martis Lasmanis: I think this is just an amazing opportunity to build. There's tons of tools around starting from AI tools, abstracting from physical products to even Supliful that allows to get to that American dream and achieve the things that you want to do. And and we are here kind of to support you.

'cause if you are successful, all of you're successful. We are successful as well. And then that's the only thing for me to be here is to serve your success. And

Jay Myers: love it. And you know what? If you're listening and you're thinking, well, the. The supplements market seems oversaturated. It's doubling in the next eight years. It's early. There's still tons of opportunity to get in, and I would say never before in history has there been a time that you could test and try 12 different supplements on your store in the next year and with almost no cost, like that would be millions of dollars if I said I want to.

Rapidly test 12 different types of supplements that I'm selling with my product mix. It was never possible before, but it is a crazy time to be alive and take advantage of it. Yeah.

Martis Lasmanis: Yeah. And not even next year, but tomorrow.

Jay Myers: Yes. Yes. And speaking of which I was gonna ask you where to send people, but you mentioned the best place to go to get started.

Sorry, what was it? Was it again? It was not

Martis Lasmanis: Launch magic.ai and then also.com. We will also have links in the description. And yeah, feel free to reach out to me on LinkedIn, Martins Las Man, or on x.com. That's where I mostly are able to answer any type of questions. So. I'm super responsive. I need to know if there's shit going on in the background.

And things need to be fixed. 'cause again, the only single purpose is to serve your success. And if you are successful, then we are successful. And that's what it's all about.

Jay Myers: Amazing Martens. Thank you so much. I learned a ton. I know our listeners did as well. Thank you so much for giving us your time, and I wish you all the best. I think what you're doing is amazing. Keep it up. Can't wait to see where you take it in a few years. It's it was inspiring when I saw you in San Diego and even more inspired now, so thank you.

Martis Lasmanis: Thanks Jay for having me and hope everyone had a great listen.