MicroCopy Magic. Those Little Words Under Your Shopify Buttons That Make All The Difference

Most Shopify stores are not losing sales because their ads are bad. They’re losing sales because of the smallest little words on their store!. In this episode, I roast the innocent-looking “Shipping calculated at checkout” and explain why it quietly trains buyers to expect a surprise. Baymard’s research puts numbers on the pain: around 70% of carts are abandoned, and 39% of shoppers bail when extra costs feel too high, with another 14% leaving when they can’t see the total upfront. This is Shopify conversion fuel, hiding in plain sight.

• Are six tiny words underneath your Shopify buttons quietly nuking conversion?

• What does “microcopy” actually do in the buyer’s brain: friction removal, uncertainty reduction, momentum protection?

• Why does vague copy create fear even when you think it’s “neutral”?

• How do you replace hype-y “premium quality” wallpaper with what I call operational truth?

• Where is the point of commitment on your Shopify PDP, cart drawer, and checkout, and what should it say right there?

• Which microcopy lines have the highest ROI to fix first (and why it’s usually under Add to Cart)?

• How do you turn microcopy into a content system using Shopify metafields and metaobjects so you’re not begging a developer forever?

• What should you test for 7 days, and which 3 metrics tell you if the change printed money?

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• Baymard cart abandonment stats and reasons: https://baymard.com/lists/cart-abandonment-rate
• Shop Pay conversion lift (Shopify): https://www.shopify.com/ca/blog/shop-pay-checkout
• Shopify Checkout overview (enterprise): https://www.shopify.com/ca/enterprise/blog/shopify-checkout
• Shopify Flow (app): https://apps.shopify.com/flow
• Shopify Flow (help docs): https://help.shopify.com/en/manual/shopify-flow
• Shopify customer segments (help docs): https://help.shopify.com/en/manual/customers/customer-segmentation
• Creating customer segments: https://help.shopify.com/en/manual/customers/customer-segmentation/create-customer-segments
• Shopify metafields (help docs): https://help.shopify.com/en/manual/custom-data/metafields
• Shopify metaobjects (help docs): https://help.shopify.com/en/manual/custom-data/metaobjects
• Checkout Blocks app (Shopify App Store): https://apps.shopify.com/checkout-blocks
• Checkout Blocks app (Shopify help docs): https://help.shopify.com/en/manual/checkout-settings/checkout-blocks
• Shogun A/B Testing (Shopify App Store): https://apps.shopify.com/shogun-ab-testing
• Intelligems A/B Testing (Shopify App Store): https://apps.shopify.com/intelligems
• Steve Madden (example): https://www.stevemadden.com
• ColourPop (example): https://colourpop.com
• BÉIS (example): https://beistravel.com
• Domino’s Tracker (story reference): https://www.dominos.com/en/tracker

Did you know leaving a ⭐️⭐️⭐️⭐️⭐️ review on Spotify, or Apple will give your shop gooood ecommerce karma? ❤️