Dec. 2, 2025

POV: Your "Beautiful" Shopify Acquisition Strategy Leads to a Leaky Bucket. 😨

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Your Shopify brand is losing subscribers that you could easily save and your cancellation page needs more help than your ads! In this Shopify podcast, I dive into cancellation flows with ProsperStack CEO Tony Sternberg and break down the tactics that consistently recover 25 to 40 percent of at-risk subscribers. If you care about retention or LTV, hit play.

Show Notes

Join the upcoming webinar with todays guest on December 16: https://bit.ly/stop-the-leak-dec-16

POV: Your beautifully crafted acquisition strategy is basically a leaky bucket and you’ve been pouring money into Facebook’s pockets for years.

Here’s the punchline. Up to 70 percent of customers who click cancel are not actually done with you. They’re confused, overwhelmed, or have three months of product piling up under their sink. And when you intervene properly, brands consistently save 25 to 40 percent of those would-be churned subscribers. If you care about LTV, retention, or keeping your Shopify business from quietly bleeding out, this episode is not optional.

SPECIAL WEBINAR

Don't miss our LIVE webinar with today's guest today as we go deep cancellations flows, show you exactly how to set them up, what works best, what doesn't and exactly how the best brands on Shopify set up theirs! Plus it's live, so you can ask any questions you like.

Key Take-aways

The cancel click is not the end. It is the beginning of the most valuable conversation in your Shopify business.
Up to 70 percent of cancellation attempts are misdiagnosed and fully preventable with the right flow.
Personalization beats blanket offers every time. One-size-fits-all cancellation flows are revenue murder.
The best Shopify brands treat cancellation as a retention engine, not a customer exit.
Skip and pause offers save more subscribers than heavy discounts and avoid training customers to game the system.
AI generated offer copy can increase save rates by up to 7 percent without changing the offer itself.
Cancellation feedback is a goldmine for fixing product, onboarding, acquisition, and CX issues.
The ProsperStack and Bold Subscriptions integration gives Shopify brands a native, no-code solution to stop churn fast.
Winback campaigns can recover a massive percentage of “not now” customers who left for temporary reasons.
You cannot fix churn if you are acquiring the wrong customer in the first place.

🫶 Support the amazing sponsors that make this show possible 🫶

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Resources & Links Mentioned in the Show