🏆 SHOPIFY 1% WINS: Why Your Instagram Bio Might Be Your Real Landing Page

Hey friends, welcome to another Daily Short. I'm on my commute again today. Dropping in. I have something important I really wanna share, that I think is gonna make a big, big impact. And I just kind of had a bit of a revelation this morning. You know, we often think about the buying journey. We think that we post something on social and then they come to our website, they hit a landing page.

Like if I was to ask you, what is the most important page in the buying journey, like a lot of people would probably say your landing page. That's what's really gets optimized for conversion, but. Think about the way you use social media. If you see something that, a post that interests you, where do you go?

You go to their profile. You don't often go directly to the website. You're in Instagram, so you probably don't innately wanna leave Instagram. You're kind of in a a mindless, thumb scrolling [00:01:00] state of mind. You're not in a shopping state of mind. So you know, thinking on my user habits, when I see something I like, I instantly go to the profile page.

Now, if I looked at 10 brands profile pages, they're not optimized. Like they're decent, but they don't have highlights of their stories. They don't have a great link tree system. In their bio, and they might have a link to their website, but they don't have, a link that goes to current offers, news like except product of the month.

Uh, in Instagram you can have. Highlight reels. It's basically you can take stories that you've posted and you can pin them essentially and highlight them. It's amazing how many brands don't use this feature, but you should have a highlight for most popular products. Trending hot this summer are bestsellers.

That's what people want. That's what people wanna see. Like something just intrigued them. They come and [00:02:00] don't make it hard for them to learn more about you. You're. Instagram page, your TikTok page. It should really tell the story of your brand and funnel them into making it easy. What is to purchase.

And it should look good. You know, I always say like, don't spend too much time on your grid. A lot of people really. Over emphasize how important a grid is. Like they make images that line up in squares of nine so that when you post them all together that they look good. And you know what if you have tools that do that, and I know there's a number of them out there, but Sure, go ahead.

I don't know how much bang for the buck that is worth, but what is really important is they're coming to that page. To learn about your brand. What is everyone else buying? What are customers saying? Reviews? Actually, that's a great highlight that you should have is reviews. So anytime you get UGC user generated content post it as a story.

And then once it's a story, [00:03:00] you can like pin it as a highlight. And so one of the highlights should be customer, customer opinions, customer reviews, you'll see that'll be one of the most clicked ones. So long and short of it is. You're not optimizing for click on post, go to page, optimize page. There's a step in between there that is really missed, and I think it's a big miss for a lot of brands.

Their profile page is basically just a dump of all their posts. Like stuff goes there automatically, but you should be looking at your profile page, thinking about every aspect of it from the banner, like the hero image, your profile picture itself, the wording on it. The links, the stories, the highlights.

Um, some of them you can feature. You can pin something like on a YouTube channel. If you're posting shorts on YouTube, on your channel, you can have a pinned video, uh, that tells the story of your brand. And then you can have different categories on your channel. So you can really [00:04:00] control what it looks like on your channel of what videos are shown, what videos are highlighted, what sections, what playlists.

Don't just let it be a dump of everything you post and it just gets dumped in there. And now a customer has to sift through it to find the good ones, point them right to your best, highest converting videos like the ones you want them to see, the products that are trending. Customer reviews, like it should read like a book and convert and make them want to go to your website and buy.

So that's it. This is a super short one. But it's, I think, a big miss for a lot of brands. So right now, go to your Instagram, your TikTok, your YouTube page wherever you're active on social media, and look at your profile. Optimize your profile. And think of it as your landing page. If you don't get that right, they're not going through to your product page.

So. That's it. This is a real, real short one, but I know it's will make a huge impact if you get it right. And lastly, if you're enjoying these shorts leave a positive review. I have been having so [00:05:00] much fun doing them, and I've been getting a ton of people messaging saying that they love the format.

Uh, it's short, actionable kind of like 1% advice to improve 1% daily. And if you're enjoying it. Please leave a five star review. We're really trying to grow our views and if you wanna be awesome, leave a comment with the review in iTunes. You can do that. In Spotify you can't, but if you leave a comment it will show on our website, we feature every single comment, left and I read them, so it would mean a ton.

Thanks so much and we'll see you on the next Shopify. 1% short.