🧠 CHAPTER 8: The Modern Buyer Brain: HOW MEMBERSHIP ENGINEERS HABIT
Modern Buyer Brain: Chapter 8
What if the real power of your Shopify subscription and membership program has nothing to do with your product and everything to do with human psychology?
Membership doesn't just automate revenue. It automates behavior.
In this episode, we unpack why paid members spend 4 times more, why sunk cost fallacy creates irrational loyalty, and how habit loops drive long-term retention. If you want your Shopify customers to stay because they want to, not because they forgot to cancel, this episode will change how you think about membership.
🧠 This is part of a 9-part series pulled from this full interview: https://www.shopify1percent.com/future-of-the-buyer-brain-shopify-evolution/
🫶 Support the amazing sponsors that make this show possible 🫶Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
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Try Bold apps for free here: shopify1percent.com/bold
Did you know leaving a ⭐️⭐️⭐️⭐️⭐️ review on Spotify, or Apple will give your shop gooood ecommerce karma? ❤️