Raúl Galera
Growth Lead
Raúl Galera has been in the ecommerce space for almost a decade. He joined ReferralCandy in 2016 by directly emailing the CEO rather than applying through traditional channels. Since then, Raúl has grown into the Growth Lead at ReferralCandy, where they've helped over 30,000 ecommerce brands leverage referral and affiliate marketing to drive sales.
Raúl has been featured on dozens of top ecommerce podcasts, contributed to leading industry publications, and regularly speaks about customer acquisition, retention, and brand growth. Originally from Spain, Raúl initially joined ReferralCandy to manage their partnerships team and eventually grew to manage the company's marketing and sales efforts. On a regular day, you could see him splits his time between organizing content strategy, running demo calls, and collaborating with agency partners.
Run a Shopify Referral Program That Actually Crushes! (And Why Loyal Points Almost Never Work)
Paid ads are not a growth strategy. They’re a coping mechanism. In this episode, I sat down with Raúl Galera, Growth Lead at ReferralCandy, to talk about building a real Shopify growth engine. A referral flywheel that turns happy customers into your most valuable acquisition channel. 88% of people trust recommendations from people they know, and acquiring a new customer can cost 5 to 25 times more than keeping one. If you want Shopify growth without living in the ads dashboard, this one’s fo…