Phillip Jackson

I’m Phillip Jackson, co-founder and CEO of Future Commerce, a media and research company that helps modern brands and operators understand what commerce is becoming. Over the last decade, I’ve interviewed and advised hundreds of leaders across retail, technology, and consumer brands, and I’ve built Future Commerce into a platform that spans research, insights, podcasts, newsletters, events, and print publishing.

My work sits at the intersection of culture and conversion: I study how people form desire, identity, and belonging through products, and how that shows up in merchandising, brand, retention, and experience design. I’m known for turning *big cultural signals* into practical insights and playbooks teams can actually use; whether that’s positioning, creative strategy, content systems, or community flywheels.

Outside of Future Commerce, I serve in local entrepreneurship leadership through the 1909 Foundation, mentoring founders and helping build durable businesses. My core thesis is simple: commerce is culture, and the brands that win treat it that way.