Nihar Kulkarni

Nihar Kulkarni Profile Photo

Managing Director | Partner

Perfecting the art of the pivot, Nihar Kulkarni transitioned from a long career in the music industry (spanning 13 years working at labels such as Bad Boy Records and Republic Records) to the tech industry at Roswell NYC. Ten years ago, he transitioned into the eCommerce world, harnessing his strategic thinking as he applied his managerial, business development, and operational expertise to grow the firm from 4 original partners to a team of over 40 worldwide today.

Roswell NYC is a full-service 360-degree eCommerce agency and is currently the agency of record for 70+ merchants, a Shopify Platinum Partner, a Klaviyo Platinum Partner, and Attentive Signature Partner - with three core divisions: Creative, Engineering, Growth. Combined together, Roswell lives up to our motto - “We’re in the business of building businesses.”

Jan. 14, 2026

Where Did All Your Shopify Traffic Go??

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search. If you aren't optimizi…