Kurt Elster

Kurt Elster Profile Photo

CEO

Kurt Elster is the founder of Ethercycle, a Shopify-focused consultancy that has helped merchants unlock growth and drive revenue since 2011. With over a decade of experience, Kurt specializes in Shopify theme development, seamless migrations, and conversion rate optimization. Kurt’s passion for eCommerce extends beyond consulting. He hosts The Unofficial Shopify Podcast, a top-rated show where he shares actionable advice and interviews with industry leaders

10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast
March 12, 2025

10 Mistakes KILLING Your Shopify Sales ☠️ - w/ Kurt Elster - Unofficial Shopify Podcast

Kurt Elster and Jay Myers join forces to share their combined 40+ years of e-commerce expertise to reveal the 10 biggest mistakes destroying your Shopify sales.

The good news is, all of them are easy to fix! 

This is a fun episode that provides actionable insights that don't require technical expertise but can dramatically improve your bottom line. As Jay notes, "These are conceptually simple things, but yet some of the biggest brands in the world make these mistake…

Listen to the Episode