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Greg Zakowicz

Greg Zakowicz Profile Photo

Senior Ecommerce Expert

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With nearly 20 years of experience as an email and SMS marketing practitioner, consultant, and analyst, Zakowicz is a respected voice in marketing and ecommerce.

Zakowicz has helped over 100 DTC companies launch programs, maximize their email and SMS marketing program sales, and extensively written about ecommerce and retail changes. Zakowicz is a frequent speaker at ecommerce events and has been published and quoted in top retail and business publications, including Forbes, Bloomberg, Yahoo Finance, Adweek, Total Retail, USA Today, and Digital Commerce 360. Zakowicz has also hosted two ecommerce podcasts, winning a MarCom gold award for his efforts, and has previously been retained as an expert witness for trial, issuing a report on in- store and online consumer shopping trends.

May 21, 2025

"37% of Revenue Will Come From JUST 2% of Emails You Send" - Top Shopify Email Strategies w/ Greg Zakowicz Sr eCom Expert @ Omnisend

What if I told you 37% of all ecommerce email sales come from just 2% of emails sent? In this episode of Shopify 1% Podcast, I sit down with Greg Zakowicz, Senior Ecommerce Expert at Omnisend, to uncover how to turn basic automations into profit machines. We dive into real-world strategies that top…
Guest: Greg Zakowicz