Shopify 1 Percent Episodes
🧠 CHAPTER 7: The Modern Buyer Brain: THE BUYER BRAIN IN 2025
Modern Buyer Brain: Chapter 7 The modern Shopify buyer is not ignoring you. They are drowning in noise. With 10,000 ads on average hitting them every day and endless product options, customers default to whatever is easiest, ...
🧠 CHAPTER 6: The Modern Buyer Brain: THE NEW LOYALTY: BEYOND POINTS & DISCOUNTS
Modern Buyer Brain: Chapter 6 The reason your Shopify customers are not loyal is because you're rewarding the wrong behavior. Points and discounts were built for a world that no longer exists. Today’s buyers want emotion, rec...
🧠 CHAPTER 5: The Modern Buyer Brain: WHY MARKETING MUST CHANGE
Modern Buyer Brain: Chapter 5 Here is a question most Shopify founders avoid. What if your marketing strategy is perfectly optimized for the wrong era of ecommerce? Most brands chase cheap CAC, tweak ads daily, and underinves...
🧠 CHAPTER 4: The Modern Buyer Brain: SUBSCRIPTION FATIGUE & HOW TO BEAT IT
The real reason your Shopify subscription growth stalled has nothing to do with your product and everything to do with predictable human psychology.
Most brands hit the same wall around six or seven cycles, watching customers cancel even when the product works perfectly. That is subscription fatigue.
In this episode, we dig into why perceived value always decays over time and how top Shopify brands beat fatigue with layered value, emotional benefits, and membership design. If…
🧠 CHAPTER 3: The Modern Buyer Brain: "ACQUISITION = RETENTION"
What if the biggest retention problem in your Shopify business is not retention at all, but the customers you are acquiring in the first place?
Most brands obsess over CAC and conversion, then panic when churn hits, never realizing the two are inseparable.
Acquisition is retention.
🧠 CHAPTER 2: The Modern Buyer Brain: "The Switch from Service, to Status"
What if the reason your Shopify customers aren’t loyal has nothing to do with your service and everything to do with the status your brand fails to create?
Most of us work hard to respond faster, offer better support, and throw in discounts, yet loyalty still slips away. The problem is simple. Service is expected. Status is desired. In this episode, I break down how modern buyers crave identity, recognition, and belonging, and how to design a Shopify membership experience people are …
🧠 CHAPTER 1: The Modern Buyer Brain: "Playing Defence vs Designing Membership"
What if your Shopify brand is not losing customers because of churn, but because you never designed something worth staying for in the first place?
Most brands play defence. They plug holes, fight cancellations, and scramble for acquisition wins while ignoring the identity, psychology, and membership experience customers actually want.
The Future of the "Buyer Brain" 🧠 - How Shopify Brands Should Evolve to Serve the Modern Customer.
What if I told you the future of Shopify success has nothing to do with discounts, funnels, or “crushing Q4”… and everything to do with psychology? In this episode we "flipped the mics" and sit on the other side getting interviewed. We unpacked what loyalty actually looks like in 2025 and beyond, why customers are less loyal than a distracted goldfish, why 76 percent of buyers expect personalization instantly, and why paid membership can 4x your revenue. If you run a Shopify busin…
POV: Your "Beautiful" Shopify Acquisition Strategy Leads to a Leaky Bucket. 😨
🚨 DON'T MISS OUR EXCLUSIVE WEBINAR WITH TONY 🚨. Join us December 16, 1:00pm ET: https://bit.ly/stop-the-leak-dec-16
Your Shopify brand is losing subscribers that you could easily save and your cancellation page needs more help than your ads! In this Shopify podcast, I dive into cancellation flows with ProsperStack CEO Tony Sternberg and break down the tactics that consistently recover 25 to 40 percent of at-risk subscribers. If you care about retention or LTV, hit play.
🤔 Is Your Shopify Store Designed to Convert, or Just Look Pretty?
Is your Shopify store built to convert or just look pretty? In this Shopify podcast, I sit down with Shogun’s new CEO Phill Moorman to uncover how A/B testing, personalization, and AI can unlock major conversion lifts. If you’re still relying on gut instincts instead of data, this episode will change how you optimize your store.
Shopify Growth Secrets from the World’s LARGEST Shopify Agency co-founder: Mac King 📈
Shopify legend Mac King joins me to share how brands are thriving even in a slow economy. We dive into AI search hacks, why blogs are back, and how “taste” and first-party data can skyrocket your Shopify conversions. A must-listen Shopify podcast for anyone serious about smarter, faster growth.
Why Aren't You Doing Live Shopping on Your Store Yet? (Top Brands are Going Live Every Week!)
It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 2...
🏆 SHOPIFY 1% WINS: The 47% Conversion Secret Hidden in Your Reviews
What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you.
Your Shopify Growth Problems Are Math Problem (Wearing Marketing Costumes)
Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend.
How to Get Found on ChatGPT. If Your Shopify Store isn’t “Agent Ready,” You’re About to be Invisible 🫥
If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your product pages are now talking to robots and humans at the same time. Let’s make them fluent, fast, and p…
Are Guest Checkouts Secretly Killing Your Shopify Growth?
70% of Shopify orders come from guest checkouts, and those shoppers are worth 2–3x less than logged-in customers. In this episode, I sit down with Rohan Mahadevan, former PayPal exec and founder of Node, to explore how “Commerce 3.0” is transforming guest checkout into a frictionless, loyal, repeat-customer machine. If you run a Shopify store, you can’t afford to miss this one.
Author of "The Anatomy of the Perfect Website" on: What is the Highest Converting Shopify Site?
Too many Shopify merchants confuse “pretty” with “profitable.” In this episode, I sit down with Rafael Romis, author of The Anatomy of a Perfect Website, to uncover why flashy design often kills conversions and how subtle trust signals actually drive sales. If you’ve ever thought about a Shopify redesign, listen to this first—it might save your store (and your wallet).
RETENTION GURU, Jimmy Kim "How to Turn Your Shopify List Into a Profit Machine"
Only 2% of emails are automations, yet they drive nearly 40% of revenue. In this episode of Shopify1Percent, I talk with Jimmy Kim, cofounder of Sendlane, about how Shopify merchants can unlock the power of email and SMS to boost retention, repeat orders, and customer lifetime value. If you’re serious about growing profitably on Shopify, this is an episode you can’t afford to skip.
🏆 SHOPIFY 1% WINS: Throw Away Your Old Black Friday Playbook. Do This Instead!
What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP.
In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue.
TikTok Shop Secrets to Explosive Growth for Shopify Stores w/ TikTok Expert Jordan West
TikTok Shop is rewriting the rules of ecommerce, and Shopify brands that move fast are cashing in. In this episode, I sit down with Jordan West of Social Commerce Club to reveal how creators, blitz launches, and the right commission strategy can supercharge your Shopify sales. If you want to turn TikTok from a distraction into your best sales channel, this is the playbook.
PROFIT FIRST - Why Most Shopify Stores Fail. (It's Not Bad SEO, Bad Products, or Even Bad Marketing)
If you’ve ever told yourself “I’ll be profitable one day,” this conversation will flip that belief upside down. Most Shopify businesses don’t fail because of bad products — they fail because they run out of money. In this episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to uncover why profitability isn’t an event but a habit, and how Shopify entrepreneurs can build businesses that thrive without burning out.
🏆 SHOPIFY 1% WINS: Why Your Instagram Bio Might Be Your Real Landing Page
Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shopp…
Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game
What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game.
Here&#…
🏆 SHOPIFY 1% WINS: A $10 Gift Can Beat $70 in Ad Spend (Plus Almost All Loyalty Programs)
They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethi…