How To Get AI To Say Your Shopify Brand's Name

Here's a sentence that is either gonna scare you or excite you depending who you are and well, what you're doing right now. AI can't explain your brand in one clean paragraph. It won't recommend you. Now, that could be scary. That also could be exciting if you're doing some of the right things right now.

Now, this is not theoretical Chat. JPT is a couple months ago, it was 400,000. I did a podcast and I looked up the stat today. I looked it up again and it's. Sorry, not 400, 400 million today, it's 800 million. That's up from 400 million just in a few months. Weekly active weekly users right now. It's insane.

It's, you know, we talk about influencers out there. Chachi PT is the number one influencer in the world and Claude and Gemini and others, but I just, I use chat GPT unanimously for all of them. This is not some nerd tool. This is a global recommendation engine and Google. Google's already rolling out their AI overviews.

In fact, roughly 25% of search queries in 2025. Showed the AI overview and it's going up, that's gonna probably be 50% this year. So what does this mean? The consumer is seeing a synthesized answer First. They're seeing what the AI is recommending, they're seeing what the AI influencer is telling that customer, and sometimes they never even click anything.

I'm sure you've done this, you've typed something into Google, read the AI overview and never clicked anything. AI is the influencer, if you're a Shopify brand, there's a shift happening here. You're not competing for that blue link in the Google search result. You're competing to be the name that AI says out loud.

And I think you know this isn't new, but we're gonna get into some strategies to make it say you out loud. AI assistant, they don't find websites, they guide. Decisions. Okay, so we gotta, first of all, change the way we think. When someone says, how do I fix X? Or, what's the best routine for X? Or, who are the experts in skincare, or X or whatever it else the AI model is trying to do one job, reduce risk for the user.

It wants to recommend something that sounds correct, safe and credible. That's its job, so it needs a few things. Nailed down four things. It needs who you are, what you do, who you help, and why you're credible. Okay? So think you, your brand right now, what you're selling your product. It needs to clearly know who you are, what you do, who you help.

And why you're credible, those four things. Now, if those are fuzzy, the AI will play it safe and it will recommend someone else or generic categories or nothing. If it can't make a credible recommendation, it will make a generic recommendation or suggests something not specific to you or a brand.

And i'm gonna tell you one quick story why one brand gets named and another disappears. And so pick a shopper with a real problem. Their faces, let's say it's red, it burns, it flares up after workouts. What do they do? They go into AI and they go, how do I calm rose? Rosacea flareups. That's probably what they would do.

They don't look for a specific lotion or cream. They ask ai. Now the AI doesn't want to show them buy this moisturizer. It wants to give a plan, so it will say, well avoid these triggers. It'll say. Protect the skin barrier. It'll say use gentle ingredients, skip harsh activities. It'll say, pick products that match the condition.

Then it does its key move. After giving the plan, it'll say it will actually name brands, and here's what's wild. Two brands can sell identical formulas, identical products, but only one gets mentioned because only one has a. Public footprint that screams, we know this problem. It doesn't matter about the product.

It doesn't matter that it's the exact same ingredients. You might think that AI is gonna scan your ingredients list and recommend it because it knows it's so smart and it knows what the best product for rosacea is. It doesn't. It is looking for who has the best public footprint, which means you're an authority that shows I know this problem, now it's not. We sell skincare. That's what, you know, every brand puts on their site. It's, we solve rosacea related redness and irritation. And I'm gonna just use this as an example, but think about your store and your category and what you sell. Are you selling beauty products? Are you selling them that specific products that solve a certain problem?

Are you selling clothes or are you selling golf clothes for tall men that solve a specific problem? Because. That's the expertise and that's a claim. Now here's why most Shopify stores get it wrong. Most do one of these things. The first mistake, they confuse content with authority. They post five tips for glowing skin and they call it a day.

And they probably got chat, g, PT to write the post. It's a good post. Not saying don't do it. It does help. It's good for SEO. I'm a big fan of blogs, but there's zero identity in that post. So mistake number two, they write like they're scared, so they don't have a point of view. They have no focus.

They don't really have proof. It's just a lot of words writing a list and you know, everything sounds like it was written by a committee. You need to have a strong opinion. In whatever you write. Mistake number three, they kind of hide the good stuff. So like the lab testing, the founder background, clinical advisors customer outcomes, it's kind of scattered or buried or missing ENT entirely.

They try to make the post too readable. So that stuff is actually really important for ai. And I know we've have, we're used to trying to make blog posts really. Fun to read for a human, but if it doesn't have the authority and the references for ai, it won't get recommended. Recommended, and it won't know that you're an expert in this stuff.

Mistake number four is they don't repeat the same message everywhere. Now, I'll just kind of say this and then I have some thoughts, but this is what I wrote that, so they're about us. Page says one thing, their Instagram bio might say another. Their podcast intro says something else.

And. AI sees this as inconsistency and goes, okay, cool, but I'm not gonna bet on that. I'm not gonna recommend that. I'm not gonna make that part of my plan if there's inconsistency here. Now, sometimes as humans, we think if we say something once, we don't wanna say it again, and that's actually the worst thing you can do.

You need to sound like a beating drum. And you might think it's repetitive. You might think you go on, you write five blog posts, or you are go on 10 podcasts or you post a bunch of things and it's repetitive to you. But remember, people are only seeing one 10th or one, 100th of one, 1000th of what you put out.

It doesn't feel repetitive to them. You go and look at some of the best brands out there, their message is the same. It might be told in different ways, in different mediums or with different images and videos and look different, but it's the same. Message super, super important is you gotta be a drum beating.

Think of yourself boom. It doesn't, the sound doesn't change, it just keeps beating. So what is your drum beat? What is that sound that you're gonna beat over and over? Okay, so what do some of the best brands do? Well, they make it super, super easy for AI and humans to understand them. So we've kind of got this concept.

I'm gonna. Layout here. It's called claim frame and prove. And I didn't invent this concept, actually, I heard it recently from, ah, shoot, I'm forgetting his name. He was on another podcast. He's the founder of Kalicube. I'll put it in the show notes, but it's, I didn't invent this, but claim frame and prove.

But here's the concept. It's floating. Think of it like this claim. Say what? You're the expert in frame. Put it in context so it sounds natural and specific. Prove stack evidence from trusted places. Your site, third party sources, wherever you can find evidence. So claim, say what you are the expert in.

Say it frame, put it in context and stack. Sorry. Prove stack evidence. And then here's the part that I love for Shopify brands, your store can actually be. The hub for all this. A lot of people make a separate. Kind of founder website, which I highly encourage if you have the time and capacity to do that.

Like you have a website, I'm gonna use my name for example, jay meyers.com or that helps build my authority on whatever the subject is that I'm selling. But since you already have a website, you don't need a separate one to start. You can house it there. Your Shopify domain is already your authority domain because it's where your transaction happens.

So you can build the authority layer, right where. Your buyers are landing. And this isn't just theory, so let's keep the skincare example going here because it's clean and it works. And there are brands already publishing condition level education. So not fluff, but condition level education.

This is an example. A skincare brand published a detailed rosacea guide focused on tips, triggers, ingredients, with a clear kind of. Education matters stance. I'll put a link to it in the show notes. And it's not just SEO, this is positioning. So start thinking about positioning when you write content, not keyword, stuffing positioning, not just do I have the word rosacea in my title, my H one, but what position am I taking on this topic?

It's, we understand the problem. But did you need evidence to show that in, in the content? There was another dermatologist Dr. Enovia I found did a great job of this, that he led a skincare brand that literally teaches customers how to read ingredients labels. He calls out these, all these dermatologist approved ingredients, and he links to an ingredient glossary saying exactly what each one of them means, and that's how you become an expert.

In, in, in his topic, an expert, the expert brand, instead of just another product page. And AI sees that, and AI sees all the content that you're putting out. And now Dr. Enovia is an expert in this and he will get recommended and his products will I'll put a link to that one as well in the show notes.

Okay, so here's kind of 2026 coming up. Here's what I'm gonna call your 2026 accelerant to put on the fire. AI bots are consuming. The entire web aggressively. In fact as of today, I just read a report that one out of every three visits to your website is an AI bot. It's going up. It'll probably be more this year.

AI is indexing sites fast, and AI search is, it's just, it's rising. So whether we like it or not. Your one, your next reader is likely a machine on your website. So let's give that machine something it can confidently understand and repeat back to who it's talking to. So here's the strategy. We're gonna build an AI authority hub inside your Shopify.

Okay, I'm gonna give you a step-by-step guide here that works. Whether you're doing 20,000 a month or 20 million a month, it doesn't matter. This is important for every size brand, okay? You might wanna get out your pen and paper here, or save this episode because there's gonna be some kind of very structured notes I've laid out here that you'll definitely want to implement.

Step one, pick your problem, not a feature. Pick your expert problem, I should say, not a feature. So you know, it's not about fast shipping, premium ingredients made in Canada, made in the USA pick a problem that you can teach for years. That you can be an authority on. Pick a problem. Think about your products right now, what you sell, what are you, what is your expert problem you're solving?

You probably have one, but you probably haven't become the ultimate authority on it, but that's okay. We're gonna get there. But pick a problem. Step number one. And now some examples are, like I mentioned, rosacea, flareups could be adult acne after workouts. Like these are very niche things. Ex eczema repair.

Dog allergies and itching what is your problem? So if here's your rule, if you could be a guest on 20 podcasts and talk about it, it's a good topic. So I was thinking about this before the episode. I was kind of listing ones and I made a had a couple examples. One was actually, well, the golf apparel for tall people was one example I thought about using, but.

That might not be something you could talk about on 20 podcasts. It's a good, but it's a good. Feature of your products and you wanna make sure, but, you know, solving challenges for tall golfers. Maybe it could be, but the, just use that as your framework. Is it? Could you be a guest on 20 podcasts and talk about it?

If so, that's a good problem and it's a good topic. Now you wanna write your one liner is we help which person? So we help overweight men, we help. Teens, we help solve a certain problem using what's the method proven by proof. So I'm just gonna say that whole sentence we solve person sorry. I'm sorry.

Say that again. We help person solve problem using this method. Proven. Buy, show the proof. There's four variables and I'll, you know, I'll put that sentence in the show notes. It's the framework to use, but you need to fill in the person, the problem, the method, and the proof. So we help which person solve which problem.

Using this method proven by, here's the proof, you need to be able to. That's your one liner. You're not gonna maybe say that like at a cocktail party, but that is your one liner and it should be somewhere on your website and you should know it intimately. That is the exact problem who you're, we help which person solve which problem, exactly how you do it, and how is it proven.

Okay? So that's number one. Pick your expert problem. Step number two. You are gonna create five core pages on your Shopify site, and this is the kind of start here, clean and powerful way to get going here. And there's more, we can do this, but this is the starting. You're gonna have an authority page, okay?

And this is gonna be your pillar page. Rosacea. What triggers, routines, ingredients to use, what to avoid? This page should be roughly 1500 to 3000 words. That's actually useful. Clear sections, FAQs, internal links guides, glossaries detailed information on whatever the problem is that you are solving.

This is your authority page. Like I should come to this and I should be able to. Answer all the common questions. Read some rosacea issues, like what, what triggers it what routines, what ingredients to use, what to avoid that could cause it more like everything that shows I'm an authority. This is your authority Page, page number one.

Page number two, a proof library. This is going to be press citations, any certifications you might have, any articles you've been in any references, quotes, reviews that mention you, mention the problem, mention your product testimonials before and after case studies anything, any proof you have that.

That is that you are an authority on solving this problem. So that's number two. Number one, authority page. Number two, a proof library. Number three, you need a method page. So this is your personal philosophy of what you believe. Remember, you need an a strong opinion here. Using the rosacea example, what's your belief in the best way to solve that?

So you could call it the, barrier first or fragrance free approach, or clinical first, or whatever. What is, what's your personal philosophy on the problem you are solving? Think about your problem right now, and then explain why you made your products to solve it because of that philosophy. This is called your method page.

And number four, your about page. Now this is, most brands do have an about page. I would say they do a pretty decent job of telling their story and, but they don't have what's really good for ai. And so you might wanna consider having a our story page, which is what most brands have right now as an about page.

It's actually like our founding story and which is important, but. The about page in this hub should say who you are, what you do, who you serve, why you're credible. It needs to be very specific, not I wrote. Don't be poetic, be specific. It a lot of about pages are. You know, wonderful, great imagery, pictures of how they got started in their basement or in their garage, and the, IM, the impact they're making in the world through the charity that they're giving back from their profits.

And that's super important, but that should be like our why, our mission, our story, something else in this hub that we're creating here it should be very specific to who you are as a company, what you do, who you serve, and why you're credible. Make sure it clearly answer those. You can even put those as your titles.

Okay. And then number five, an FAQ hub. Super important. Add as many as you can here and think about the way customers ask questions to AI and have, and use those as the questions. Can I use X ingredient with rosacea? What ingredients would trigger a flare up? How long until I see results?

Think about every question that someone might answer, sorry, might ask an LLM related that it could then recommend your product. If you don't have those answers on your site, they won't know the AI won't know and it won't mention you. Okay, so those are the five. Core pages, the authority page, the proof library, the method page, the about page, and the FAQ hub, those five on your site now.

Kind of one, kind of specific to Shopify. I don't call it a trick here it works is use meta objects for FAQs and for anything that is an evidence term, so you can reuse them across other pages without copying and pasting hundreds of hundreds. So some of these FAQs. You can add as a content block or a meta object and then reuse them on product template pages.

Just a great way to have them surface in other areas too. That's kind of like a bonus tip. Definitely good to do. The main thing is you have one page that has them all. You could link to it but if you can include them on the individual product pages, that's good. Okay, so step number three.

Remember step number one was. I'm gonna go back to my, oh yeah, but pick your expert problem. Make sure you know your problem. We help what, which person solve, what problem? Using what method. Proven by what Proof. Step number two. You are gonna have your create your five core. Pages on your Shopify site. Step number three is add authorship.

Like you mean it, not just your name, not just founder or just not something, but the AI confidence goes up when it can attribute expertise to content. So every. One of those, every educational page, in fact, not just one of those five, but every other page that you put a blog or anything should have, of course, your author name credentials, even if it's, you know, founder, 12 years in skincare, formulation, clinical advisor, registered nurse, something, whatever, add it.

Add an author bio page, have a page about yourself. Add links to relevant profiles. Add links to any other content that you've created. Articles you've maybe published interviews you've done, if you have a dermatologist or formulator tool feature, feature it properly. If you don't feature your process that you use and your sources.

Anything that can show that you are a expert and you have authority in this area and link to it and add that to any area that you have content. So authorship. Stat's number three, number four. You're gonna, this is the, this is one that I think is, might scare some people, but I think it's really important.

You're going to start going on podcasts. It's a move that most brands miss 'cause they think, well, they're not a content creator. They don't have a lot to talk about, but you do, if you have, if you're following these steps and you have a very unique problem that you're solving for a specific.

Type of for specific niche or person with a specific method, you do have something you can talk about. You're not just selling discount pants, you're solving a unique problem, and you're gonna create a podcast press section on your site. And for every appearance that you go on, you're gonna embed the the episode link.

You're you're going to write your own show notes. Now this is you. Of course this takes time, but this is how you get how you beat your competition. So often when you go into podcasts, they create show notes and they create a transcript, but the show notes remember are for them. They're trying to, I dunno say you sell skincare and you go on a.

A leadership podcast, let's just say, because, you know, leaders need good skin too. They're trying to optimize for leadership, so they might write their show notes in a certain way to get ranked for that, but it's not maybe the best for you. So take their show notes and if you don't have the time, put it in an ai.

Give it the guidance that these are the highlights you wanna pull out and rewrite it, but make sure it's aligned. Crystal clear with your big claim, your big problem that you're solving. 'cause it might not be on that podcast that you go on. So rewrite it, you put it on yours and that's perfectly fine.

You can do that. You can list the podcast you were on and here's what we talked about it. Put it in your words. Include a clean transcript. Make sure you have speaker names. Timestamps. This is so easy to do with ai. Now there's a ton of tools out there. A lot of times you go on a. Podcast, they might not even include a transcript.

If you ask for the audio version of the episode, you can throw it in a tool like DS Script or Riverside. I use both of them. You can throw it in. Gem, I think Gemini and Chat, GPT can both transcribe now. There's a lot of tools and then one key is proofread it because there will be mistakes in.

Niche things in your space that it doesn't spell properly. So take 10 minutes and skim it. You don't have to read it slowly, but just skim through it. Look for spelling mistakes. Make sure it's right. That's gonna give you one step up above your competition. Transcripts are machine readable and ais love them even though your customers will probably never read it.

Have it on this press and podcast page. Now. I think you should try to get on every podcast you can for so many reasons. It helps with the authority your authorship on, on and on what you're selling. It's also great inbound links to your site, but. Even if you're not podcasting or maybe you don't feel comfortable with that, there's a lot you can still do.

Like you, you've probably part of interviews that you've done. You've maybe been on webinars, maybe you've done some q and as. Anything you can do, bring it into your site. Transcribe it, create summaries and publish them on your site. AI loves this. So this is your your kind of your press and podcast hub.

Okay? Step number five. When you do guest podcast, control your show notes. I mentioned this a little bit, but I just wanna go into it a little bit here. But, y you can of course, control everything that's on your own site. You can rewrite them, you can do anything. But often when the host writes the show notes, it might not be in a specific way that you like, and it's perfectly fine to reach out to them and ask them to change something.

In fact, I've had a few guests do that on our podcast, and I don't mind it at all. In fact, I. I'm impressed that they are reading the show notes and correcting if there is an error, or if I'm saying something the wrong way or a link doesn't work, that actually blows me away. When a guest does that, it just shows that they really care.

And so if you go on a podcast and something is not positioned exactly the right way, just. Message the host and say, Hey, wondering if you could just change this one line. It should be our, you know, whatever your brand is, helps people dealing with this problem. In fact, that sentence from earlier.

Maybe you just wanna add them to ask that. Hey, would you mind sticking in? Our Jay's brand is helping hair dogs deal with itching problems using laser therapy backed by this proof, whatever. It's that sentence that we talked about in 0.1. I think it was. Ask them to add it if that's in.

20 podcasts that you go on, that's huge. Authority proof for ai. But then also if there's any other small little error errors in the description, ask 'em to change it so it aligns with the story and the authority that you're trying to be. It's not ego, they're, it's just clarity. So don't worry about reaching out.

They're gonna, they'll be fine with it. And that third party phrasing. It's actually even more important than what you put on your site because it's someone else. Saying it about you. That's how AI sees it. So when when a, when you go on a podcast and they say that your brand helps these people deal with this problem using this me method, backed by this proof, that's another person saying it about you, which is huge.

And remember, it's not just gonna be on Spotify and. Apple Podcasts, they all, they always have a website too where it goes on. And so now there's 20 other websites saying that you are the brand that helps these people deal with this problem using this method backed by this proof. You can get the drum beat here, right?

You can see what's happening. This is gonna start to become a drum that AI starts to understand and feels confident recommending your product when a customer asks about whatever the problem is, the ro rosacea problem. Okay? It's super, super important, so don't skip past this. You go on a podcast and you just, oh, thanks so much.

It was a pleasure. Use this opportunity to, you've got a golden opportunity. You've spent an hour on the call with them on the podcast make it. Work towards yours. Very specific goal. And this all starts with having that specific sentence of what you're trying to solve. Okay?

Number six, keep stacking third party proof over time. And this is the prove part. You it, you can't be a one and done. It doesn't, AI will never see you as an authority. If it's one and done you don't need one big Forbes feature and then that's it. You need consistency. Forbes feature is great, but consistency over and over.

That drum beating over and over. So you know, there's a. Thousands of niche blogs and niche podcasts and niche associations and local press and partners that might mention you. There's so many, you know, of course, try to get on the big ones, but don't stress if you don't like, I always, I see sometimes people on LinkedIn will put in their profile description, mentioned on Forbes or featured on entrepreneur and that's great, but that actually doesn't do that much like your one article on Forbes seven years ago.

AI doesn't care about ai cares about the 37 blogs that say you solve this problem for this for this person using this method, proven by this. Okay? That's what matters. So every time you get a mention, link it to your proof library. So ask the person who is who creating the content. To your proof lab.

Remember you're gonna have that first hub that has everything about the problem that you're solving, how you solve it, and you're gonna link out to the different pages, the FAQs, the your pr, add them. If you can link to this as, a proof statement in their content. So on their blog post, in their podcast description, that will just magnify the value of that hub that you're building on your site.

And link back to them. Tell 'em you'll give them a link back, which of course you will, because you're going to list everywhere that you are mentioned. And everyone loves a link. And if you say, Hey, would you mind linking to this page? I'll of course link back to you. Is there any relevant keywords you want me to use in that link?

Happy to. I've never had someone say no. So I mean, yes. Okay, step number seven. Use these Shopify native tools that you have at your disposable to turn your authority into revenue. So you're billing all this authority. It's not just for fun, it's to actually pay out. So Shopify email I'm gonna keep with the skincare guide, but you know, send. Skin condition guides as flows, not just as promos.

So when someone signs up, send these guides, prove that you're an authority, they will turn into revenue. Use Shopify Flow to tag customers by interest based off of what products they look at or what they read. And then personalize your site and recommendations based off of that. You know, shop, pay.

Of course you wanna make it frictionless. Once trust is built, add some of those trust indicators on your checkout. Shopify collabs is a tool. You could see the authority angle with creators. So if you're not using Shopify collabs that lets creators post your products and get paid. Fantastic tool, but most people just turn it on and they don't give the creators.

The specific authority angle to speak to. So make sure you give them that to make sure that these creators speak to the exact problem that you are solving, that they're promoting your products in the right way. Because AI scan social media too. And if, if all your influencers are saying something else about your products, it doesn't line up with what you're saying and what you're saying on podcasts, but then AI, or sorry, your influencers are saying this.

Skincare, lotions, the best smelling, skincare, lotions, or, I dunno, something along those lines. That doesn't reinforce the message you're trying to say. If you're running ads, build landing pages around the pillar of who you are, not just a product grid of a whole bunch of products. Build it, send them to a, that, a specific page that shows your strong opinion and expertise on rose skin rosacea.

Few examples there. Okay, last one, number eight. Measure. And just a couple simple tests. There are tools actually one is am i on ai.com is a tool. There's a bunch of, there's I drawing a blank on my head, top of my head that I've found over time, I mean all the SEO tools now also have AI monitoring built in like SEOM and all of them.

But. To be honest, you can just test monthly. You know, think about some of the questions that your customers are gonna ask who is the expert in rosacea skincare, let's just say. So ask AI that every month and see what it says. Ask it. What? What routine should I follow for this skincare problem?

Whatever it is. Ask it every month and track it. In fact, I've done this with our podcast, with the Shopify 1%. I ask ai, what is the best Shopify podcast? And I see where it is. I'm, I, it's awesome. I think it's, as of a couple weeks ago, I asked chat, GPT and Gemini, what is the best Shopify podcast?

And I think the second one recommended was Shopify 1% and it's great. Now, what was interesting is it said the Shopify 1% is great for scaling large brands, which is actually not. I've, I love scaling brands. Oh we have a hundred million dollar founders listening to this podcast. But also if someone is starting a store in their basement and doesn't have a single sale, this podcast is for them too.

It's really for all all ranges. I have to correct that a little bit and I have to look where is that coming from? Maybe it's in some of my content. But eventually when it does mention you, you'll see how it sees you and then you can start adjusting your content to really lean in and this is something we have to do at Bold for our products too.

Just every month just ask it. You don't need to pay for any special tools for this. And this can also do it with search, like AI search you, so now what Google says in that AI overview, remember that's AI as well too. That's, those are the eight steps I list. There's probably more, but if you do those eight steps, you will be so far ahead of your competition.

But I want you to know that. It takes time and you might do all these eight steps and not see any results for six months. It might even take a year. But the one thing I can promise you is that today you listening to this, you probably wi. I guarantee you wish you would've done this a year ago. If a year ago you built out that hub.

You nailed down your exact authority on what you are, the exact problem you're solving. You got on 20 podcasts, you cleaned all their transcripts, you got them to link to you in the exact way that you want to be referenced. All, all, everything, all those eight steps, if you did those eight steps a year ago.

And executed on it. AI would be recommending you as the number one result in your area right now. So start today and you'll be your future self will. Thank you, as I like to say. But don't expect these results to happen overnight. It takes time. Minimum probably six months. Don't even expect it for six months, but just keep at it.

You know, just to close, like here's a rollout plan I would do if I was rolling this out is I would break this into a four week process just to make it simple. Don't try to do this all in one day, but week one. Three things you're gonna do. You're gonna nail down your one liner claim.

Write it down, have put it on your wall. Know it so that as you are writing content, going on, podcasts, interviews, writing posts, whatever you have that top of your head. So number one read number one, nail down your one-liner claim. Publish the that pillar authority page. That's something I think you can do.

Create the pillar authority page to start, and that one, you wanna get started as soon as possible, stating that first you have your one liner of your claim. So from that you can build your authority and build out content that. Just why you care about it, what your strong opinion on it is and then update your about page to match that.

Remember your about page answers, those four questions, who you're solving for, what the problem is, what methods you're using, and what. And the proof. So update your about page to match that. And if you do have an About us page right now that's a story about your founding, change that to our story page or our history and make the about page part of this AI hub that ties perfectly into your claim.

That's your first week two, start building out your proof library. And you know. Don't worry about if you have I guarantee you have stuff that you can put in there. If you think back to the last five years, think about every article you've maybe been a part of, or maybe you've been on podcasts or maybe you've done interviews.

Maybe you've done q and as. Maybe you've done, maybe you have a quote. I guarantee you have quotes and testimonials and reviews from customers and case studies. But build out a proof library and add at least. 15 FAQs, at least 15. I think you would wanna have maybe 50, but start with 15. And if you can make them meta objects so you can include them on your product pages, that's week two, week three.

Take, publish two transcripts from anything you already have. So anything that you have already been on a webinar you could record something if you want, you could record a self interview. This is, hey, this is what I'm doing right now. This is me talking. There's no guest. I have a microphone and I'm just talking and if I transcribe this, put this on my site.

This is gonna be content I can use. So publish two transcripts and start creating your podcast and press hub. Start it. At least get two in there. That's week three. Week four, pitch two podcasts to be on. Now that you have your. One liner claim. You're in a great position here. You've got your strong opinion, you've got an authority Pillar page.

You've got an about us page that matches it. You've got a proof library, so like you've got FAQs to help understand. You've got the podcast hub with some transcripts and some things that you've been on. You're ready to pitch podcasts? When I get reach, oh my gosh, I probably get sometimes seven or eight a day people reaching out to me to be on the podcast and I look at their content, I look at their sites, I look at all these things that they built, and if they're, if they have a strong opinion on something if they've got an authority page and if they've got a proof library, and if I, and if they've got that.

A podcast and press hub that I can go through and see they've been on other stuff, I'll invite them on. But if they don't have a strong opinion, if they're just a store that's successful, or if they're just like an agency founder who's building cool sites, but maybe they don't have an opinion on anything, it'll be a fun conversation, but I know it won't.

Move the needle for you, our listeners. I want them to have a strong opinion. It's funny I'm like ai, I only want to recommend guests that have a strong opinion. Think about that for a second. Like it makes sense. So AI is only gonna recommend you if you have something to say. A strong opinion and you have proof and you are demonstrating that on your site and eventually hundreds of other sites linking to you are saying the same thing.

It this all makes sense when you kind of take a step back on a bigger picture. This is what we do every day. I don't allow guests to come on the show that don't have the exact same thing I'm telling you right here. So that's week four pitch two podcasts to get on. You can pitch more if you want. I'm just trying to make this easy.

And then if you do get on them, make sure you ask for the the specific show note sentences and everything that we talked about earlier, and creating your own transcription, all that. Okay? Now then just keep building this out and keep going for six to 12 months, no less than six months. Keep building this out.

Keep building out your proof library. Keep building out your podcast and press hub. Keep trying to go on more podcasts. Keep expanding your about page and your authority page. Just keep building it out. You got the framework and you just keep building it because it's consistency. That is the magic at that repetition.

So keep at this for six months. Don't do this for a month or two and then say, okay, it's done. I've now built my authority. It's not, it only works when it's consistently ongoing over and over and over and over. The repetition is what AI loves, and that's how this clarity will turn into recommendations.

So that's it. If you only do one thing this week. Write your one pager that proves you're an expert in this problem. Put it on your Shopify domain, link it everywhere. Put it on your Instagram description. Because AI isn't trying to discover you, it's trying to understand and explain you. We need to get outta that mindset.

Search is great, keywords are good, they're important, but AI needs to understand you and explain you. If you don't give it the information for it to explain you to a friend, it can't. It's like sometimes my mom says, I can't really explain what my son does, but that's my fault. I haven't given her the exact sentence that she needs.

She knows what I do, but you know what I mean. You need to give AI that exact sentence, and the brand that is easiest to explain will get recommended. It's that simple. So hopefully this helps some of you. I know it will help some of you. It's gonna be a matter of consistency. And I have one favor to ask if you're gonna do this, and if you're gonna implement this strategy that we talked about it, please leave a positive review for this episode.

That's it. That's all just spent. Almost an hour sharing this. And that's all I ask. Wherever you're listening, reviews really help. We're really trying to get exposure for this show. And if you write something that's awesome, tell them that I loved this episode. Leave the Pfizer review and say, man, the episode on Getting found by AI was awesome.

Game changer. Jay's the best. You get it. Whatever you wanna write. And lastly, if you do. Send me an email because we have a special gift for you for all our one percenters. We're so thankful for anyone that takes the time. I know you're busy, and when you take a minute to go leave a review, that's a minute of your time and that's your most valuable currency.

So I truly appreciate it. Make sure you're subscribed so you get notified of all of our episodes. Thanks so much. We'll see you on the next episode.