What is the Highest Converting Shopify Website? (and Should it be Pretty… or Profitable?)
Too many Shopify merchants confuse “pretty” with “profitable.” In this episode, I sit down with Rafael Romis, author of The Anatomy of a Perfect Website, to uncover why flashy design often kills conversions and how subtle trust signals actually drive sales. If you’ve ever thought about a Shopify redesign, listen to this first—it might save your store (and your wallet).
What makes the highest converting Shopify website?
Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret.
Key Take-aways
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Why “pretty” is the enemy of “profitable” when it comes to Shopify websites
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How small, 1% refinements can outperform a full redesign
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Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site
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The power of mining your customer reviews to discover language that actually sells
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Why Shopify collections pages are SEO gold and often outperform product pages
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How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!)
Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌
(plus most report paying about half the price of Klaviyo 🤫)
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Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!
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Resources & Links Mentioned in the Show
Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/
Webris Agency: https://www.amazon.com/dp/B0D3SDZMQH
Shopify: http://shopify.pxf.io/N9z95v
Bold Commerce Apps: https://www.boldcommerce.com/shopify
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